Brand page · Clothing · United States
Propper: 191K visits a month, 177 active Meta ads, Gravity score 677.
Propper — Propper International is a company that manufactures tactical gear, apparel, and uniforms for military and law enforcement professionals. In September 2026 propper.com drew an estimated 191K visits, down 1% on the month before. It ranks #802 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Propper International is a company that manufactures tactical gear, apparel, and uniforms for military and law enforcement professionals.
01 · Traffic
How much traffic Propper gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Propper drew an estimated 191K visits in September 2026, down 1% on the month before and up 28% over three months.
- Worldwide#54,458of 4.5M sites · Top 5%
- In United States#17,864of 1.2M sites · Top 5%
- Clothing, worldwide#5,011of 459,295 brands · Top 5%
- Clothing, United States#802of 97,158 brands · Top 1%
191K
estimated visits in September
1 mo ▼ −1.3%4 mo ▲ +28.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Propper.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Propper holds 3.3 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Clothing Store Uniform Store Clothing Supplier Work Clothes Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Propper sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Propper's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Propper in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Propper is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Propper runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
One patch. One hat. YOUR vote. 🧢 Our limited-edition #MoralePatches are always a hit at events like SHOT Show, so we’re giving one of them aPropper5 Oct 2026video
People love our limited edition #moralepatches at events like SHOT Show. So we decided to make one into a limited release baseball cap. ButPropper5 Oct 2026video
Trusted by the U.S. Military Since 1967Propper3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Joseph Ruggeriverified
Text ad21 Oct 2026Joseph Ruggeriverified
Text ad21 Oct 2026Joseph Ruggeriverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Propper.
The creators who tag @wearpropper on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wearpropper on Instagram, led by Battlbox (218K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBattlbox@battlbox · 🇺🇸 US | Gaming streaming tech culture Creator | 218K | 0.0% | 5 | Tagged @wearpropper |
06 · Competitors according to Gravity
Who Propper competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Propper among Clothing brands in United States. The closest is First Tactical, then UF PRO, LA Police Gear, Galls, forma-odezhda.com, vetsecurite.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| First Tacticalfirsttactical.com | |||||||
| UF PROufpro.com | |||||||
| LA Police Gearlapolicegear.com | |||||||
| Gallsgalls.com | |||||||
| forma-odezhda.comforma-odezhda.com | |||||||
| vetsecurite.comvetsecurite.com |
07 · Company
The company behind Propper.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Propper is a company based in United States, founded in 1967 according to LinkedIn, on a domain registered in April 1999. It employs about 402 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1967, per LinkedIn
- Domain registered
- 13 Apr 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 402 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- propper.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Propper
What people ask Google about Propper.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Propper legit or a scam?
According to Gravity by Benchr, Propper is a brand based in United States: its website has existed since April 1999, it employs 402 people on LinkedIn, it has 22,881 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Propper known for?
Propper International is a company that manufactures tactical gear, apparel, and uniforms for military and law enforcement professionals. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Propper discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Propper advertises on Facebook and Instagram and on Google, where its offers often run. Check propper.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Propper?
Gravity by Benchr records a company based in United States, founded in 1967 according to LinkedIn, on a domain registered in 1999, with 402 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Propper growing?
Yes. Gravity by Benchr estimates about 191,100 visits to propper.com in September 2026, down 1% in a month and up 28% over three months. Propper ranks #802 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Propper's ad budget?
Gravity by Benchr does not publish a spend figure for Propper on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Propper ranks #802 of 97,158 by estimated traffic. Its closest competitors on the same market are First Tactical, UF PRO, LA Police Gear, Galls, forma-odezhda.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Propper.