Brand page · Hobbies & Creative Arts
Rockshop: 292K visits a month, 21 active Meta ads.
Rockshop — Rockshop is a New Zealand-based retailer that sells a wide range of musical instruments including acoustic and electric guitars, ukuleles, bass guitars, drums, keyboards, pianos, recording and live sound equipment, DJ gear, brass and woodwind instruments, and print music for music tuition. In September 2026 rockshop.co.nz drew an estimated 292K visits, down 16% on the month before. It ranks #2 of 739 Hobbies & Creative Arts brands and holds a 4.6 Trustpilot rating over 3,855 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Rockshop is a New Zealand-based retailer that sells a wide range of musical instruments including acoustic and electric guitars, ukuleles, bass guitars, drums, keyboards, pianos, recording and live sound equipment, DJ gear, brass and woodwind instruments, and print music for music tuition.
01 · Traffic
How much traffic Rockshop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rockshop drew an estimated 292K visits in September 2026, down 16% on the month before and down 7% over three months.
- Worldwide#38,374of 4.5M sites · Top 1%
- In New Zealand#124of 26.3K sites · Top 1%
- Hobbies & Creative Arts, worldwide#475of 136,278 brands · Top 1%
- Hobbies & Creative Arts, New Zealand#2of 739 brands · Top 1%
292K
estimated visits in September
1 mo ▼ −16.4%4 mo ▼ −7.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rockshop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rockshop holds 4.6 out of 5 on Trustpilot over 3,855 reviews, 4 of them in the last twelve months: 80% of customers give five stars and 3% one star. That volume places Rockshop in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Hobby Store Music Store Musical Instrument Store Musical Instrument Rental Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rockshop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rockshop's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Rockshop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Rockshop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rockshop runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
Rockshop NZRockshop NZ5 Oct 2026image
Rockshop NZRockshop NZ5 Oct 2026image
🎹 Godfrey de Grut on Shaping APRA’s 100th AnniversaryRockshop NZ5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Rockshop.
The creators who tag @rockshopnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rockshopnz on Instagram, led by Excessive Records DJ Store (44.6K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EExcessive Records DJ Store@excessiverecordsdjstore · 🇲🇾 MY | Music concerts dance Creator | 44.6K | 1.0% | 2 | Tagged @rockshopnz |
06 · Competitors according to Gravity
Who Rockshop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rockshop among Hobbies & Creative Arts brands. The closest is The Guitar Center Company, then egitana.pt, gear4music.com, Better Music, The Music Site, doremusic.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Guitar Center Companyguitarcenter.com | |||||||
| egitana.ptegitana.pt | |||||||
| gear4music.comgear4music.com | |||||||
| Better Musicbettermusic.com.au | |||||||
| The Music Sitetmsmusic.co | |||||||
| doremusicdo-re.com.tr |
07 · Company
The company behind Rockshop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rockshop is an e-commerce brand, on a domain registered in May 1997.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 11 May 1997
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rockshop.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rockshop
What people ask Google about Rockshop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rockshop legit?
According to Gravity by Benchr, Rockshop is a brand: its website has existed since May 1997, its Trustpilot profile is claimed by the brand, it has 6,128 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Rockshop reviews: is it worth it?
Customers rate Rockshop 4.6 out of 5 on Trustpilot over 3,855 reviews, 4 of them in the last twelve months: 80% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rockshop sell?
Rockshop is a New Zealand-based retailer that sells a wide range of musical instruments including acoustic and electric guitars, ukuleles, bass guitars, drums, keyboards, pianos, recording and live sound equipment, DJ gear, brass and woodwind instruments, and print music for music tuition. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Rockshop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rockshop advertises on Facebook and Instagram, where its offers often run. Check rockshop.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Rockshop?
Gravity by Benchr records a company, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rockshop growing?
Not at the moment. Gravity by Benchr estimates about 292,300 visits to rockshop.co.nz in September 2026, down 16% in a month and down 7% over three months. Rockshop ranks #2 of 739 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Rockshop's ad budget?
Gravity by Benchr does not publish a spend figure for Rockshop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Rockshop ranks #2 of 739 by estimated traffic. Its closest competitors on the same market are The Guitar Center Company, egitana.pt, gear4music.com, Better Music, The Music Site. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rockshop.