Brand page · Jewelry · Sweden
SAFIRA: 119K visits a month, 159 active Meta ads.
SAFIRA — SAFIRA is a Swedish jewellery brand that designs unique and contemporary jewellery of high quality using recycled silver and gold. In September 2026 safira.com drew an estimated 119K visits, down 30% on the month before. It ranks #8 of 564 Jewelry brands in Sweden and holds a 1.7 Trustpilot rating over 1,709 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
SAFIRA is a Swedish jewellery brand that designs unique and contemporary jewellery of high quality using recycled silver and gold.
01 · Traffic
How much traffic SAFIRA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SAFIRA drew an estimated 119K visits in September 2026, down 30% on the month before and down 18% over three months.
- Worldwide#80,734of 4.5M sites · Top 5%
- In Sweden#626of 27.3K sites · Top 5%
- Jewelry, worldwide#1,698of 132,285 brands · Top 5%
- Jewelry, Sweden#8of 564 brands · Top 5%
119K
estimated visits in September
1 mo ▼ −30.0%4 mo ▼ −18.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SAFIRA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SAFIRA holds 1.7 out of 5 on Trustpilot over 1,709 reviews, 89 of them in the last twelve months: 55% of customers give five stars and 24% one star. That volume places SAFIRA in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, SAFIRA scores 4.6 over 10 reviews.
e-Commerce Service Jewelry Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SAFIRA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SAFIRA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SAFIRA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What SAFIRA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SAFIRA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
Shop earringsSAFIRA7 Oct 2026video
Make it yoursSAFIRA6 Oct 2026image
Singapore ArmbandSAFIRA6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Safira Group ABverified
Text ad20 Oct 2026Safira Group ABverified
Text ad20 Oct 2026Safira Group ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SAFIRA.
The creators who tag @theofficialsafira on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theofficialsafira on Instagram, led by Matilda Svensson (11.3K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatilda Svensson@matildaasv · 🇸🇪 SE | Food cooking nutrition Creator | 11.3K | 0.7% | 4 | Tagged @theofficialsafira |
06 · Competitors according to Gravity
Who SAFIRA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SAFIRA among Jewelry brands in Sweden. The closest is Céu de Prata, then Magnolia, CLARA, SINGULARU, ARTSY SILVER, FK Jewellers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Céu de Prataceudeprata.com.br | |||||||
| Magnoliamagnolia.co.il | |||||||
| CLARAclara.in | |||||||
| SINGULARUsingularu.com | |||||||
| ARTSY SILVERartsysilver.co | |||||||
| FK Jewellersfkjewellers.com |
07 · Company
The company behind SAFIRA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SAFIRA is a company based in Sweden, founded in 2012 according to LinkedIn, on a domain registered in March 2000. It employs about 230 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2012, per LinkedIn
- Domain registered
- 3 Mar 2000
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 230 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- safira.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SAFIRA
What people ask Google about SAFIRA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SAFIRA legit or a scam?
According to Gravity by Benchr, SAFIRA is a brand based in Sweden: its website has existed since March 2000, its Trustpilot profile is claimed by the brand, it employs 230 people on LinkedIn, it has 106,780 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about SAFIRA?
Customers rate SAFIRA 1.7 out of 5 on Trustpilot over 1,709 reviews, 89 of them in the last twelve months: 55% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, SAFIRA scores 4.6 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SAFIRA?
SAFIRA is a Swedish jewellery brand that designs unique and contemporary jewellery of high quality using recycled silver and gold. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Is there a SAFIRA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SAFIRA advertises on Facebook and Instagram and on Google, where its offers often run. Check safira.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind SAFIRA?
Gravity by Benchr records a company based in Sweden, founded in 2012 according to LinkedIn, on a domain registered in 2000, with 230 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is SAFIRA growing?
Not at the moment. Gravity by Benchr estimates about 119,500 visits to safira.com in September 2026, down 30% in a month and down 18% over three months. SAFIRA ranks #8 of 564 Jewelry brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is SAFIRA's ad budget?
Gravity by Benchr does not publish a spend figure for SAFIRA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Sweden?
Among Jewelry brands in Sweden in the Gravity by Benchr index, SAFIRA ranks #8 of 564 by estimated traffic. Its closest competitors on the same market are Céu de Prata, Magnolia, CLARA, SINGULARU, ARTSY SILVER. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SAFIRA.