Brand page · Jewelry
SWAROVSKI: 145K visits a month, 2,482 active Meta ads.
SWAROVSKI — Swarovski is a luxury brand that designs and sells crystal jewelry, watches, home decor, and accessories. In September 2026 swarovski.ae drew an estimated 145K visits, up 41% on the month before. It ranks #7 of 198 Jewelry brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Swarovski is a luxury brand that designs and sells crystal jewelry, watches, home decor, and accessories.
01 · Traffic
How much traffic SWAROVSKI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SWAROVSKI drew an estimated 145K visits in September 2026, up 41% on the month before and down 3% over three months.
- Worldwide#91,537of 4.5M sites · Top 5%
- In United Arab Emirates#252of 9.8K sites · Top 5%
- Jewelry, worldwide#1,377of 132,285 brands · Top 5%
- Jewelry, United Arab Emirates#7of 198 brands · Top 5%
145K
estimated visits in September
1 mo ▲ +41.0%4 mo ▼ −2.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SWAROVSKI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SWAROVSKI holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Jewellery Manufacturer Jeweler Jewelry Designer Costume Jewelry Shop Jewelry Store Jewelry Exporter
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SWAROVSKI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SWAROVSKI's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places SWAROVSKI in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What SWAROVSKI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SWAROVSKI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
Shop nowSWAROVSKI14 Oct 2026image
Swarovski Classica kaufenSWAROVSKI14 Oct 2026video
Kup Swarovski ClassicaSWAROVSKI14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Allied Enterprises (L.L.C.)verified
Text ad20 Oct 2026Allied Enterprises (L.L.C.)verified
Text ad20 Oct 2026Allied Enterprises (L.L.C.)verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SWAROVSKI.
The creators who tag @swarovski on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @swarovski on Instagram, led by Amina Chebbi • Head of Investor Relations (32K followers, 12.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmina Chebbi • Head of Investor Relations@amychebbi · 🇩🇪 DE | Fashion style luxury Creator | 32K | 12.5% | 12 | Tagged @swarovski |
06 · Competitors according to Gravity
Who SWAROVSKI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SWAROVSKI among Jewelry brands. The closest is ete ONLINE STORE, then Schaap en Citroen Juweliers, tiffany.ca, boucheron.com, chopard.com, bluespirit.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ete ONLINE STOREeteweb.com | |||||||
| Schaap en Citroen Juweliersschaapcitroen.nl | |||||||
| tiffany.catiffany.ca | |||||||
| boucheron.comboucheron.com | |||||||
| chopard.comchopard.com | |||||||
| bluespirit.combluespirit.com |
07 · Company
The company behind SWAROVSKI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SWAROVSKI is an e-commerce brand. It employs about 11,389 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 11,389 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- swarovski.ae
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SWAROVSKI
What people ask Google about SWAROVSKI.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SWAROVSKI legit?
According to Gravity by Benchr, SWAROVSKI is a brand: it employs 11,389 people on LinkedIn, it has 9,236,122 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does SWAROVSKI sell?
Swarovski is a luxury brand that designs and sells crystal jewelry, watches, home decor, and accessories. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does SWAROVSKI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SWAROVSKI advertises on Facebook and Instagram and on Google, where its offers often run. Check swarovski.ae for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind SWAROVSKI?
Gravity by Benchr records a company, with 11,389 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is SWAROVSKI doing well?
Not at the moment. Gravity by Benchr estimates about 145,100 visits to swarovski.ae in September 2026, up 41% in a month and down 3% over three months. SWAROVSKI ranks #7 of 198 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does SWAROVSKI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SWAROVSKI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands?
Among Jewelry brands in the Gravity by Benchr index, SWAROVSKI ranks #7 of 198 by estimated traffic. Its closest competitors on the same market are ete ONLINE STORE, Schaap en Citroen Juweliers, tiffany.ca, boucheron.com, chopard.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SWAROVSKI.