Brand page · Personal Care · Sweden
Switch Nails: 123K visits a month, 1,089 active Meta ads, Gravity score 708.
Switch Nails — Switch Nails is a brand that sells sustainable salon-quality nails that can be applied at home in minutes. Their products are reusable, made of 100% recycled material, and are vegan and cruelty-free. In September 2026 switch-nails.com drew an estimated 123K visits, down 15% on the month before. It ranks #19 of 830 Personal Care brands in Sweden and holds a 4.4 Trustpilot rating over 970 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Personal Care brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Switch Nails is a brand that sells sustainable salon-quality nails that can be applied at home in minutes. Their products are reusable, made of 100% recycled material, and are vegan and cruelty-free.
01 · Traffic
How much traffic Switch Nails gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Switch Nails drew an estimated 123K visits in September 2026, down 15% on the month before and down 15% over three months.
- Worldwide#78,851of 4.5M sites · Top 5%
- In Sweden#610of 27.3K sites · Top 5%
- Personal Care, worldwide#3,824of 215,119 brands · Top 5%
- Personal Care, Sweden#19of 830 brands · Top 5%
123K
estimated visits in September
1 mo ▼ −15.4%4 mo ▼ −14.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Switch Nails.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Switch Nails holds 4.4 out of 5 on Trustpilot over 970 reviews, 490 of them in the last twelve months: 80% of customers give five stars and 9% one star. That volume places Switch Nails in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Beauty Products Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Switch Nails sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Switch Nails sells on Shopify, 72% of its catalogue in stock. The best seller is Gluetabs (5 pack), at SEK 99.00, followed by Wine & Dine and French Ombre Bold.
#1Gluetabs (5 pack)Switch NailsSEK 99.00In stock
#2Wine & DineSwitch NailsSEK 249.00In stock
#3French Ombre BoldSwitch NailsSEK 249.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Switch Nails in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 87% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$24.88
- Currency
- SEK
04 · Ads
What Switch Nails is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Switch Nails runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
200 000+ clientes satisfaitesSwitch Nails7 Oct 2026image
Vinkkejä kauniisiin kynsiinSwitch Nails7 Oct 2026image
Tips til fine neglerSwitch Nails7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Switch Nails ABverified
Text ad21 Oct 2026Switch Nails ABverified
Text ad21 Oct 2026Switch Nails ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Switch Nails.
The creators who tag @switchnailsbrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @switchnailsbrand on Instagram, led by Linda Hallberg (906K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLinda Hallberg@lindahallberg · 🇸🇪 SE | Beauty cosmetics skincare Creator | 906K | 2.2% | 2 | Tagged @switchnailsbrand |
06 · Competitors according to Gravity
Who Switch Nails competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Switch Nails among Personal Care brands in Sweden. The closest is Doonails, then Ersa Nails, CurvLife, Joyeenails, Celebritips, ROXY NAILS PARIS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Doonailsus.doonails.com | |||||||
| Ersa Nailsersanails.com | |||||||
| CurvLifecurvlife.com | |||||||
| Joyeenailsjoyeenails.com | |||||||
| Celebritipscelebritips.com | |||||||
| ROXY NAILS PARISroxynailsparis.com |
07 · Company
The company behind Switch Nails.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Switch Nails is a company based in Uppsala, Sweden, founded in 2023 according to LinkedIn, on a domain registered in October 2022. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Uppsala
- Founded
- 2023, per LinkedIn
- Domain registered
- 10 Oct 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- switch-nails.com · Shopify · SEK
- Catalogue
- 114 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Switch Nails
What people ask Google about Switch Nails.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Switch Nails legit or a scam?
According to Gravity by Benchr, Switch Nails is a brand based in Uppsala, Sweden: its website has existed since October 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 62,817 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Switch Nails?
Customers rate Switch Nails 4.4 out of 5 on Trustpilot over 970 reviews, 490 of them in the last twelve months: 80% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Switch Nails sell?
Switch Nails is a brand that sells sustainable salon-quality nails that can be applied at home in minutes. Their products are reusable, made of 100% recycled material, and are vegan and cruelty-free. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Switch Nails expensive?
Switch Nails' best seller, Gluetabs (5 pack), sells SEK 99.00 on switch-nails.com. 72% of the catalogue is in stock. Gravity does not track prices daily: check switch-nails.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Switch Nails have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Switch Nails advertises on Facebook and Instagram and on Google, where its offers often run. Check switch-nails.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Switch Nails?
Switch Nails sells on its own website, switch-nails.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Switch Nails?
Gravity by Benchr records a company based in Uppsala, Sweden, founded in 2023 according to LinkedIn, on a domain registered in 2022, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Switch Nails doing well?
Not at the moment. Gravity by Benchr estimates about 122,800 visits to switch-nails.com in September 2026, down 15% in a month and down 15% over three months. Switch Nails ranks #19 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Switch Nails use?
Gravity by Benchr identifies switch-nails.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Switch Nails spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Switch Nails on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Switch Nails ranks #19 of 830 by estimated traffic. Its closest competitors on the same market are Doonails, Ersa Nails, CurvLife, Joyeenails, Celebritips. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Switch Nails.