Brand page · Pool & Spa · United States
The Pool Factory: 212K visits a month, 2 active Meta ads, Gravity score 644.
The Pool Factory — The Pool Factory is an online retailer specializing in above ground pools, semi inground pools, and swimming pool supplies including chemicals, covers, and equipment. In September 2026 thepoolfactory.com drew an estimated 212K visits, down 9% on the month before. It ranks #5 of 890 Pool & Spa brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Pool & Spa brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Pool Factory is an online retailer specializing in above ground pools, semi inground pools, and swimming pool supplies including chemicals, covers, and equipment.
01 · Traffic
How much traffic The Pool Factory gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Pool Factory drew an estimated 212K visits in September 2026, down 9% on the month before and down 66% over three months.
- Worldwide#49,917of 4.5M sites · Top 5%
- In United States#16,352of 1.2M sites · Top 5%
- Pool & Spa, worldwide#17of 9,591 brands · Top 1%
- Pool & Spa, United States#5of 890 brands · Top 1%
212K
estimated visits in September
1 mo ▼ −8.9%4 mo ▼ −65.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Pool Factory.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Pool Factory holds 3.3 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 25% of customers give five stars and 50% one star.
Swimming Pool Supply Store Water Works Equipment Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Pool Factory sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Pool Factory sells on Shopify, 84% of its catalogue in stock. The best seller is Liftgate Curbside Service, at US$59.00, followed by Hayward SP1091WM Wide-Mouth Above Ground Thru-Wall Skimmer & Return Fitting and No Filter System.
#1Liftgate Curbside ServiceThe Pool FactoryUS$59.00In stock
#2Hayward SP1091WM Wide-Mouth Above Ground Thru-Wall Skimmer & Return FittingThe Pool FactoryUS$119.00In stock
#3No Filter SystemThe Pool FactoryUS$1.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Pool Factory in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 47% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$910.00
- Currency
- USD
04 · Ads
What The Pool Factory is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Pool Factory runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
18'x54 Melenia Round PoolThe Pool Factory24 Sept 2026image
12'x18'x52 Bristol Oval PoolThe Pool Factory8 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Pool Factory, Inc.verified
Text ad20 Oct 2026The Pool Factory, Inc.verified
Text ad20 Oct 2026The Pool Factory, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Pool Factory.
The creators who tag @thepoolfactory on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Pool Factory competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Pool Factory among Pool & Spa brands in United States. The closest is Pool Supplies Canada, then pools.shop, Club Piscine, cash-piscines.com, mypiscine.com, Magasins Trevi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pool Supplies Canadapoolsuppliescanada.ca | |||||||
| pools.shoppools.shop | |||||||
| Club Piscineclubpiscine.ca | |||||||
| cash-piscines.comcash-piscines.com | |||||||
| mypiscine.commypiscine.com | |||||||
| Magasins Trevitrevi.com |
07 · Company
The company behind The Pool Factory.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Pool Factory is a company based in Edison, United States, on a domain registered in January 2003. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Edison
- Founded
- Data not available
- Domain registered
- 16 Jan 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thepoolfactory.com · Shopify · USD
- Catalogue
- 160 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Pool Factory
What people ask Google about The Pool Factory.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Pool Factory a legit company?
According to Gravity by Benchr, The Pool Factory is a brand based in Edison, United States: its website has existed since January 2003, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 16,174 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does The Pool Factory sell?
The Pool Factory is an online retailer specializing in above ground pools, semi inground pools, and swimming pool supplies including chemicals, covers, and equipment. Gravity by Benchr classifies it under Pool & Spa, with Pool & Spa Accessories making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Pool Factory expensive?
The Pool Factory's best seller, Liftgate Curbside Service, sells US$59.00 on thepoolfactory.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check thepoolfactory.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Pool Factory discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Pool Factory advertises on Facebook and Instagram and on Google, where its offers often run. Check thepoolfactory.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Pool Factory?
The Pool Factory sells on its own website, thepoolfactory.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Pool Factory?
Gravity by Benchr records a company based in Edison, United States, whose domain was registered in 2003, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Pool Factory growing?
Not at the moment. Gravity by Benchr estimates about 212,200 visits to thepoolfactory.com in September 2026, down 9% in a month and down 66% over three months. The Pool Factory ranks #5 of 890 Pool & Spa brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Pool Factory use?
Gravity by Benchr identifies thepoolfactory.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Pool Factory's ad budget?
Gravity by Benchr does not publish a spend figure for The Pool Factory on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pool & Spa brands in United States?
Among Pool & Spa brands in United States in the Gravity by Benchr index, The Pool Factory ranks #5 of 890 by estimated traffic. Its closest competitors on the same market are Pool Supplies Canada, pools.shop, Club Piscine, cash-piscines.com, mypiscine.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Pool Factory.