Brand page · Tools · Netherlands
Toolstation: 1.4M visits a month, 32 active Meta ads.
Toolstation — Toolstation is a supplier of tools, accessories and construction products for professionals and serious DIYers, offering over 15,000 products through their webshop and 94+ locations in the Netherlands. In September 2026 toolstation.nl drew an estimated 1.4M visits, down 6% on the month before. It ranks #2 of 255 Tools brands in Netherlands and holds a 4.5 Trustpilot rating over 84,366 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Toolstation is a supplier of tools, accessories and construction products for professionals and serious DIYers, offering over 15,000 products through their webshop and 94+ locations in the Netherlands.
01 · Traffic
How much traffic Toolstation gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Toolstation drew an estimated 1.4M visits in September 2026, down 6% on the month before and up 2% over three months.
- Worldwide#11,271of 4.5M sites · Top 1%
- In Netherlands#124of 78.6K sites · Top 1%
- Tools, worldwide#47of 49,532 brands · Top 1%
- Tools, Netherlands#2of 255 brands · Top 1%
1.4M
estimated visits in September
1 mo ▼ −5.9%4 mo ▲ +1.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Toolstation.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Toolstation holds 4.5 out of 5 on Trustpilot over 84,366 reviews, 6,752 of them in the last twelve months: 72% of customers give five stars and 5% one star. That volume places Toolstation in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Toolstation scores 4.8 over 94 reviews.
Tool Store Hardware Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Toolstation sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Toolstation's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Toolstation in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Toolstation is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Toolstation runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Gratis dimmerToolstation NL12 Oct 2026video
Zondag openToolstation NL9 Oct 2026image
Toolstation - Gereedschap voor de professionalToolstation NL7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Toolstation NL B.V.verified
Text ad20 Oct 2026Toolstation NL B.V.verified
Text ad20 Oct 2026Toolstation NL B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Toolstation.
The creators who tag @toolstation_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Toolstation competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Toolstation among Tools brands in Netherlands. The closest is toolmax.nl, then Tools4Trade, toolineo.de, Toolup, Tooled-Up.com, ITS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| toolmax.nltoolmax.nl | |||||||
| Tools4Tradetools4trade.co.uk | |||||||
| toolineo.detoolineo.de | |||||||
| Tooluptoolup.com | |||||||
| Tooled-Up.comtooled-up.com | |||||||
| ITSits.co.uk |
07 · Company
The company behind Toolstation.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Toolstation is a company based in Netherlands, founded in 2006 according to LinkedIn, on a domain registered in July 2005. It employs about 255 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2006, per LinkedIn
- Domain registered
- 4 Jul 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 255 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toolstation.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Toolstation
What people ask Google about Toolstation.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Toolstation legit?
According to Gravity by Benchr, Toolstation is a brand based in Netherlands: its website has existed since July 2005, its Trustpilot profile is claimed by the brand, it employs 255 people on LinkedIn, it has 12,612 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Toolstation reviews: is it worth it?
Customers rate Toolstation 4.5 out of 5 on Trustpilot over 84,366 reviews, 6,752 of them in the last twelve months: 72% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Toolstation scores 4.8 over 94 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Toolstation?
Toolstation is a supplier of tools, accessories and construction products for professionals and serious DIYers, offering over 15,000 products through their webshop and 94+ locations in the Netherlands. Gravity by Benchr classifies it under Tools. Source: Gravity by Benchr product classification.
Does Toolstation have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Toolstation advertises on Facebook and Instagram and on Google, where its offers often run. Check toolstation.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Toolstation?
Gravity by Benchr records a company based in Netherlands, founded in 2006 according to LinkedIn, on a domain registered in 2005, with 255 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Toolstation growing?
Yes. Gravity by Benchr estimates about 1,375,300 visits to toolstation.nl in September 2026, down 6% in a month and up 2% over three months. Toolstation ranks #2 of 255 Tools brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Toolstation spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Toolstation on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in Netherlands?
Among Tools brands in Netherlands in the Gravity by Benchr index, Toolstation ranks #2 of 255 by estimated traffic. Its closest competitors on the same market are toolmax.nl, Tools4Trade, toolineo.de, Toolup, Tooled-Up.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Toolstation.