Brand page · Outdoor Recreation
Upway: 254K visits a month, 29 active Meta ads.
Upway — Upway is a company that sells reconditioned electric bicycles, offering them with 1 year warranty and home delivery at up to 60% lower price than new ones. In September 2026 upway.es drew an estimated 254K visits, up 162% on the month before. It ranks #7 of 551 Outdoor Recreation brands and holds a 4.1 Trustpilot rating over 162 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Upway is a company that sells reconditioned electric bicycles, offering them with 1 year warranty and home delivery at up to 60% lower price than new ones.
01 · Traffic
How much traffic Upway gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Upway drew an estimated 254K visits in September 2026, up 162% on the month before and up 520% over three months.
- Worldwide#42,906of 4.5M sites · Top 1%
- In Spain#865of 115K sites · Top 1%
- Outdoor Recreation, worldwide#538of 101,136 brands · Top 1%
- Outdoor Recreation, Spain#7of 551 brands · Top 5%
254K
estimated visits in September
1 mo ▲ +161.8%4 mo ▲ +520.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Upway.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Upway holds 4.1 out of 5 on Trustpilot over 162 reviews, 162 of them in the last twelve months: 67% of customers give five stars and 12% one star. That volume places Upway in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Upway sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Upway sells on Shopify, 3% of its catalogue in stock. The best seller is Seguro contra robos y daños 24/7 - 1 año, at €109.90, followed by Seguro contra robos y daños 24/7 - 1 año and Seguro contra robos y daños 24/7 - 1 año.
Seguro contra robos y daños 24/7 - 1 añoUpway€109.90In stock
Seguro contra robos y daños 24/7 - 1 añoUpway€164.90In stock
Seguro contra robos y daños 24/7 - 1 añoUpway€192.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Upway in its comparison group.
- Average rating
- 4.29 / 5
- Rated products
- 0% of the catalogue
- In stock
- 3%
- Upper price quartile
- US$2,574.98
- Currency
- EUR
04 · Ads
What Upway is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Upway runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Giant Aspiro Hybrid 1Upway ES7 Oct 2026image
Specialized Turbo Vado SL 4.0Upway ES6 Oct 2026image
Upway ESUpway ES5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Upway France SASverified
Text ad20 Oct 2026Upway France SASverified
Text ad19 Oct 2026Upway France SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Upway.
The creators who tag @upway.es on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Upway competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Upway among Outdoor Recreation brands. The closest is Rebike, then velio.de, Bikeflip, zyclora.fr, JobRad® Loop, Bike Ocasión.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rebikerebike.com | |||||||
| velio.develio.de | |||||||
| Bikeflipbikeflip.com | |||||||
| zyclora.frzyclora.fr | |||||||
| JobRad® Loopjobrad-loop.com | |||||||
| Bike Ocasiónbike-ocasion.com |
07 · Company
The company behind Upway.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Upway is an e-commerce brand. It employs about 329 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 329 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- upway.es · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Upway
What people ask Google about Upway.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Upway a legit company?
According to Gravity by Benchr, Upway is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 329 people on LinkedIn, it has 6,779 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Upway reviews
Customers rate Upway 4.1 out of 5 on Trustpilot over 162 reviews, 162 of them in the last twelve months: 67% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Upway?
Upway is a company that sells reconditioned electric bicycles, offering them with 1 year warranty and home delivery at up to 60% lower price than new ones. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Upway cost?
Upway's best seller, Seguro contra robos y daños 24/7 - 1 año, sells €109.90 on upway.es. 3% of the catalogue is in stock. Gravity does not track prices daily: check upway.es before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Upway promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Upway advertises on Facebook and Instagram and on Google, where its offers often run. Check upway.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Upway?
Upway sells on its own website, upway.es, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Upway?
Gravity by Benchr records a company, with 329 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Upway doing well?
Yes. Gravity by Benchr estimates about 253,800 visits to upway.es in September 2026, up 162% in a month and up 520% over three months. Upway ranks #7 of 551 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Upway use?
Gravity by Benchr identifies upway.es as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records.
How much does Upway spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Upway on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, Upway ranks #7 of 551 by estimated traffic. Its closest competitors on the same market are Rebike, velio.de, Bikeflip, zyclora.fr, JobRad® Loop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Upway.