Brand page · Personal Care · Germany
Weleda: 171K visits a month, 448 active Meta ads, Gravity score 557.
Weleda — Weleda AG is a manufacturer of certified natural cosmetics and anthroposophic medicines, offering skincare and body care products. In September 2026 weleda.de drew an estimated 171K visits, down 26% on the month before. It ranks #36 of 3,138 Personal Care brands in Germany and holds a 2.7 Trustpilot rating over 57 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Personal Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Weleda AG is a manufacturer of certified natural cosmetics and anthroposophic medicines, offering skincare and body care products.
01 · Traffic
How much traffic Weleda gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Weleda drew an estimated 171K visits in September 2026, down 26% on the month before and down 24% over three months.
- Worldwide#59,550of 4.5M sites · Top 5%
- In Germany#2,676of 184K sites · Top 5%
- Personal Care, worldwide#2,771of 215,119 brands · Top 5%
- Personal Care, Germany#36of 3,138 brands · Top 5%
171K
estimated visits in September
1 mo ▼ −26.0%4 mo ▼ −24.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Weleda.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Weleda holds 2.7 out of 5 on Trustpilot over 57 reviews, 26 of them in the last twelve months: 23% of customers give five stars and 60% one star. That volume places Weleda in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Health and Beauty Shop Beauty Product Supplier Cosmetic Products Manufacturer Cosmetics Store Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Weleda sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Weleda's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Weleda in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Weleda is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Weleda runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Starter Set: 3 Minis + Täschchen gratisWeleda8 Oct 2026image
Jetzt mit noch mehr Wirkstoff-Power.Weleda8 Oct 2026video
Guten Morgen aus der Türkei 🇹🇷 Hier starten wir jetzt unsere Rohstoff Experience der Granatapfel Youth Power Serie 🍎✨Weleda8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Weleda A.G. Schwäbisch Gmünd, Zweigniederlassung der Weleda A.G. Arlesheim/Schweverified
Image ad21 Oct 2026Weleda A.G. Schwäbisch Gmünd, Zweigniederlassung der Weleda A.G. Arlesheim/Schweverified
Video ad21 Oct 2026Weleda A.G. Schwäbisch Gmünd, Zweigniederlassung der Weleda A.G. Arlesheim/Schweverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Weleda.
The creators who tag @weleda on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @weleda on Instagram, led by mamitestet2019 (10.9K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmamitestet2019@mamitestet2019 · 🇩🇪 DE | Beauty cosmetics skincare Creator | 10.9K | 0.4% | 5 | Tagged @weleda |
06 · Competitors according to Gravity
Who Weleda competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Weleda among Personal Care brands in Germany. The closest is laverana, then fr.antipodesnature.com, melvita.com, drhauschka.fr, Conatural, Neal's Yard Remedies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| laveranalavera.de | |||||||
| fr.antipodesnature.comfr.antipodesnature.com | |||||||
| melvita.commelvita.com | |||||||
| drhauschka.frdrhauschka.fr | |||||||
| Conaturalconaturalintl.com | |||||||
| Neal's Yard Remediesnealsyardremedies.com |
07 · Company
The company behind Weleda.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Weleda is a company based in Germany, founded in 1921 according to LinkedIn. It employs about 917 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇩🇪 Germany
- Founded
- 1921, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 917 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- weleda.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Weleda
What people ask Google about Weleda.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Weleda legit or a scam?
According to Gravity by Benchr, Weleda is a brand based in Germany: it employs 917 people on LinkedIn, it has 243,405 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Weleda?
Customers rate Weleda 2.7 out of 5 on Trustpilot over 57 reviews, 26 of them in the last twelve months: 23% give five stars, 60% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Weleda?
Weleda AG is a manufacturer of certified natural cosmetics and anthroposophic medicines, offering skincare and body care products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Weleda discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Weleda advertises on Facebook and Instagram and on Google, where its offers often run. Check weleda.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Weleda?
Gravity by Benchr records a company based in Germany, founded in 1921 according to LinkedIn, with 917 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Weleda doing well?
Not at the moment. Gravity by Benchr estimates about 171,500 visits to weleda.de in September 2026, down 26% in a month and down 24% over three months. Weleda ranks #36 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Weleda spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Weleda on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Weleda ranks #36 of 3,138 by estimated traffic. Its closest competitors on the same market are laverana, fr.antipodesnature.com, melvita.com, drhauschka.fr, Conatural. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Weleda.