Brand page · Jewelry · United Kingdom
William May: 127K visits a month, 90 active Meta ads, Gravity score 502.
William May — William May is a British jewellery retailer specializing in pre-owned vintage jewellery and luxury second hand watches, with a focus on heavy gold chains and exclusive pieces. In September 2026 william-may.co.uk drew an estimated 127K visits, down 26% on the month before. It ranks #73 of 6,772 Jewelry brands in United Kingdom and holds a 4.9 Trustpilot rating over 13,569 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
William May is a British jewellery retailer specializing in pre-owned vintage jewellery and luxury second hand watches, with a focus on heavy gold chains and exclusive pieces.
01 · Traffic
How much traffic William May gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
William May drew an estimated 127K visits in September 2026, down 26% on the month before and up 4% over three months.
- Worldwide#76,796of 4.5M sites · Top 5%
- In United Kingdom#3,934of 192K sites · Top 5%
- Jewelry, worldwide#1,610of 132,285 brands · Top 5%
- Jewelry, United Kingdom#73of 6,772 brands · Top 5%
127K
estimated visits in September
1 mo ▼ −26.5%4 mo ▲ +4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about William May.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
William May holds 4.9 out of 5 on Trustpilot over 13,569 reviews, 934 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places William May in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %.
Jewelry Store Watch Store Jeweler Jewelry Buyer Pawn Shop Jewelry Repair Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What William May sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read William May's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places William May in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What William May is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
William May runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Jewellery with historyWilliam May Jewellers6 Oct 2026image
Men's JewelleryWilliam May Jewellers6 Oct 2026video
Jewellery with historyWilliam May Jewellers6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ofriscate Limitedverified
Text ad21 Oct 2026Ofriscate Limitedverified
Text ad21 Oct 2026Ofriscate Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about William May.
The creators who tag @williammayjewellers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who William May competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for William May among Jewelry brands in United Kingdom. The closest is watchmaster.com, then michaelmatthewsjewellery.com, Gray and Sons, Rivluxe, Dandelion Antiques, Zeitauktion.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| watchmaster.comwatchmaster.com | |||||||
| michaelmatthewsjewellery.commichaelmatthewsjewellery.com | |||||||
| Gray and Sonsgrayandsons.com | |||||||
| Rivluxerivluxe.fr | |||||||
| Dandelion Antiquesdandelion-antiques.co.uk | |||||||
| Zeitauktionzeitauktion.com |
07 · Company
The company behind William May.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
William May is a company based in United Kingdom, founded in 1825 according to LinkedIn, on a domain registered in January 2014. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1825, per LinkedIn
- Domain registered
- 27 Jan 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- william-may.co.uk · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about William May
What people ask Google about William May.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is William May legit?
According to Gravity by Benchr, William May is a brand based in United Kingdom: its website has existed since January 2014, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 14 people on LinkedIn, it has 28,373 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about William May?
Customers rate William May 4.9 out of 5 on Trustpilot over 13,569 reviews, 934 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does William May sell?
William May is a British jewellery retailer specializing in pre-owned vintage jewellery and luxury second hand watches, with a focus on heavy gold chains and exclusive pieces. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does William May have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: William May advertises on Facebook and Instagram and on Google, where its offers often run. Check william-may.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy William May?
William May sells on its own website, william-may.co.uk, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind William May?
Gravity by Benchr records a company based in United Kingdom, founded in 1825 according to LinkedIn, on a domain registered in 2014, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is William May doing well?
Yes. Gravity by Benchr estimates about 126,700 visits to william-may.co.uk in September 2026, down 26% in a month and up 4% over three months. William May ranks #73 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does William May use?
Gravity by Benchr identifies william-may.co.uk as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is William May's ad budget?
Gravity by Benchr does not publish a spend figure for William May on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, William May ranks #73 of 6,772 by estimated traffic. Its closest competitors on the same market are watchmaster.com, michaelmatthewsjewellery.com, Gray and Sons, Rivluxe, Dandelion Antiques. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with William May.