Brand page · Clothing · Australia
WorkwearHub: 282K visits a month, 41 active Meta ads, Gravity score 430.
WorkwearHub — WorkwearHub is an Australian online retailer that sells workwear clothing, boots, safety gear and PPE for men and women, with a growing retail store presence and B2B uniform service. In September 2026 workwearhub.com.au drew an estimated 282K visits, up 6% on the month before. It ranks #117 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WorkwearHub is an Australian online retailer that sells workwear clothing, boots, safety gear and PPE for men and women, with a growing retail store presence and B2B uniform service.
01 · Traffic
How much traffic WorkwearHub gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WorkwearHub drew an estimated 282K visits in September 2026, up 6% on the month before and down 17% over three months.
- Worldwide#39,432of 4.5M sites · Top 1%
- In Australia#793of 105K sites · Top 1%
- Clothing, worldwide#3,455of 459,295 brands · Top 1%
- Clothing, Australia#117of 12,275 brands · Top 1%
282K
estimated visits in September
1 mo ▲ +5.9%4 mo ▼ −16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WorkwearHub.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WorkwearHub holds 2.5 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Women's Clothing Store Shoe Store Activewear Store Lingerie Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WorkwearHub sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WorkwearHub sells on Shopify, 97% of its catalogue in stock. The best seller is SK-1 Assorted 5PK Socks - Multi, at A$29.95, followed by WP-4 Stretch Cuffed Work Pants - Black and 8 Pocket Cargo Pants - Black.
#1SK-1 Assorted 5PK Socks - MultiWorkwearHubA$29.95In stock
#2WP-4 Stretch Cuffed Work Pants - BlackWorkwearHubA$91.95In stock
#38 Pocket Cargo Pants - BlackWorkwearHubA$36.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WorkwearHub in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 65% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$89.65
- Currency
- AUD
04 · Ads
What WorkwearHub is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WorkwearHub runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2022 (image, text).
DNC - Cotton Drill Action Back Overall - KhakiWorkwearHub2 Oct 2026image
Bisley - Cool Lightweight Utility Pants - NavyWorkwearHub1 Oct 2026image
Steel Blue - Ladies Southern Cross Zip Side with Scuff Cap - WheatWorkwearHub1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Workwearhub P/Lverified
Text ad20 Oct 2026Workwearhub P/Lverified
Text ad20 Oct 2026Workwearhub P/Lverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WorkwearHub.
The creators who tag @workwearhub on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @workwearhub on Instagram, led by Ice Vests WA (91.5K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIce Vests WA@icevestswa · 🇦🇺 AU | Fashion style luxury Creator | 91.5K | 0.0% | 1 | Tagged @workwearhub |
06 · Competitors according to Gravity
Who WorkwearHub competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WorkwearHub among Clothing brands in Australia. The closest is Totally Workwear, then vetementpro.com, Workwear Express, allclothing.co.uk, Work World, Proforto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Totally Workweartotallyworkwear.com.au | |||||||
| vetementpro.comvetementpro.com | |||||||
| Workwear Expressworkwearexpress.com | |||||||
| allclothing.co.ukallclothing.co.uk | |||||||
| Work Worldworkworld.com | |||||||
| Profortoproforto.nl |
07 · Company
The company behind WorkwearHub.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WorkwearHub is a company based in Burleigh Heads, Australia, founded in 2012 according to LinkedIn. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Burleigh Heads
- Founded
- 2012, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- workwearhub.com.au · Shopify · AUD
- Catalogue
- 489 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WorkwearHub
What people ask Google about WorkwearHub.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WorkwearHub a legit company?
According to Gravity by Benchr, WorkwearHub is a brand based in Burleigh Heads, Australia: it sells on a Shopify store, it employs 23 people on LinkedIn, it has 18,867 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does WorkwearHub sell?
WorkwearHub is an Australian online retailer that sells workwear clothing, boots, safety gear and PPE for men and women, with a growing retail store presence and B2B uniform service. Gravity by Benchr classifies it under Clothing, with Protective Eyewear making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is WorkwearHub expensive?
WorkwearHub's best seller, SK-1 Assorted 5PK Socks - Multi, sells A$29.95 on workwearhub.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check workwearhub.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
WorkwearHub promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: WorkwearHub advertises on Facebook and Instagram and on Google, where its offers often run. Check workwearhub.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WorkwearHub?
WorkwearHub sells on its own website, workwearhub.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns WorkwearHub?
Gravity by Benchr records a company based in Burleigh Heads, Australia, founded in 2012 according to LinkedIn, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WorkwearHub growing?
Not at the moment. Gravity by Benchr estimates about 282,100 visits to workwearhub.com.au in September 2026, up 6% in a month and down 17% over three months. WorkwearHub ranks #117 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WorkwearHub use?
Gravity by Benchr identifies workwearhub.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does WorkwearHub spend on Meta ads?
Gravity by Benchr does not publish a spend figure for WorkwearHub on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, WorkwearHub ranks #117 of 12,275 by estimated traffic. Its closest competitors on the same market are Totally Workwear, vetementpro.com, Workwear Express, allclothing.co.uk, Work World. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WorkwearHub.