Brand page · Clothing
Yaga: 2.4M visits a month, 29 active Meta ads.
Yaga — Yaga is an online marketplace for buying and selling new and preloved fashion items, operating in South Africa and Estonia. In September 2026 yaga.co.za drew an estimated 2.4M visits, up 0% on the month before. It ranks #4 of 623 Clothing brands and holds a 1.5 Trustpilot rating over 72 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Yaga is an online marketplace for buying and selling new and preloved fashion items, operating in South Africa and Estonia.
01 · Traffic
How much traffic Yaga gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Yaga drew an estimated 2.4M visits in September 2026, up 0% on the month before and down 1% over three months.
- Worldwide#7,099of 4.5M sites · Top 1%
- In South Africa#77of 33.7K sites · Top 1%
- Clothing, worldwide#487of 459,295 brands · Top 1%
- Clothing, South Africa#4of 623 brands · Top 1%
2.4M
estimated visits in September
1 mo ▲ +0.2%4 mo ▼ −0.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Yaga.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Yaga holds 1.5 out of 5 on Trustpilot over 72 reviews, 32 of them in the last twelve months: 14% of customers give five stars and 78% one star. That volume places Yaga in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Yaga sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Yaga's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Yaga in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Yaga is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Yaga runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2026 (text, video).
Turn Clothes into CashYaga22 Sept 2026video
Turn Clothes into CashYaga21 Sept 2026video
Turn Clothes into CashYaga10 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Yaga.
The creators who tag @yagasouthafrica on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Yaga competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Yaga among Clothing brands. The closest is Vinted, then sellpy.cz, Thrift+, Tise, Enjoei, Poshmark.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Vintedvinted.pt | |||||||
| sellpy.czsellpy.cz | |||||||
| Thrift+thrift.plus | |||||||
| Tisetise.com | |||||||
| Enjoeienjoei.com.br | |||||||
| Poshmarkposh.mk |
07 · Company
The company behind Yaga.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Yaga is an e-commerce brand, founded in 2017 according to LinkedIn. It employs about 84 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2017, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 84 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yaga.co.za
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Yaga
What people ask Google about Yaga.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Yaga legit or a scam?
According to Gravity by Benchr, Yaga is a brand: it employs 84 people on LinkedIn, it has 59,555 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Yaga reviews
Customers rate Yaga 1.5 out of 5 on Trustpilot over 72 reviews, 32 of them in the last twelve months: 14% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Yaga known for?
Yaga is an online marketplace for buying and selling new and preloved fashion items, operating in South Africa and Estonia. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Yaga promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Yaga advertises on Facebook and Instagram and on Google, where its offers often run. Check yaga.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Yaga?
Gravity by Benchr records a company, founded in 2017 according to LinkedIn, with 84 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Yaga doing well?
Not at the moment. Gravity by Benchr estimates about 2,414,300 visits to yaga.co.za in September 2026, up 0% in a month and down 1% over three months. Yaga ranks #4 of 623 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Yaga's ad budget?
Gravity by Benchr does not publish a spend figure for Yaga on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Yaga ranks #4 of 623 by estimated traffic. Its closest competitors on the same market are Vinted, sellpy.cz, Thrift+, Tise, Enjoei. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Yaga.