Brand page · Clothing · Italy
ZEGNA: 562K visits a month, 298 active Meta ads, Gravity score 588.
ZEGNA — ZEGNA is a luxury fashion brand offering a collection of designer menswear, including suits, jackets, shoes, and accessories for both formal and casual occasions. In September 2026 zegna.com drew an estimated 562K visits, down 11% on the month before. It ranks #258 of 97,158 Clothing brands in Italy and holds a 2.2 Trustpilot rating over 33 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 99 peers: Clothing brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ZEGNA is a luxury fashion brand offering a collection of designer menswear, including suits, jackets, shoes, and accessories for both formal and casual occasions.
01 · Traffic
How much traffic ZEGNA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ZEGNA drew an estimated 562K visits in September 2026, down 11% on the month before and down 12% over three months.
- Worldwide#22,641of 4.5M sites · Top 1%
- In United States#7,448of 1.2M sites · Top 1%
- Clothing, worldwide#1,851of 459,295 brands · Top 1%
- Clothing, United States#258of 97,158 brands · Top 1%
562K
estimated visits in September
1 mo ▼ −10.8%4 mo ▼ −12.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ZEGNA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ZEGNA holds 2.2 out of 5 on Trustpilot over 33 reviews, 4 of them in the last twelve months: 27% of customers give five stars and 67% one star. That volume places ZEGNA in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Haute Couture Fashion House
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ZEGNA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ZEGNA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ZEGNA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ZEGNA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ZEGNA runs Meta ads on Facebook, Instagram, and has advertised on Google since December 2021 (image, text).
MEMORIEZegna14 Oct 2026video
MEMORIEZegna14 Oct 2026video
MEMORIEZegna14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026EZ SERVICE S.R.L.verified
Text ad21 Oct 2026EZ SERVICE S.R.L.verified
Text ad21 Oct 2026EZ SERVICE S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ZEGNA.
The creators who tag @zegna on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zegna on Instagram, led by Le Collezioni (23.4K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLe Collezioni@lecollezionieg · 🇪🇬 EG | Fashion style luxury Creator | 23.4K | 1.0% | 8 | Tagged @zegna |
06 · Competitors according to Gravity
Who ZEGNA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ZEGNA among Clothing brands in Italy. The closest is IZAC, then fr.canali.com, dunhill.com, Pini Parma, hackett.com, brioni.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| IZACizac.fr | |||||||
| fr.canali.comfr.canali.com | |||||||
| dunhill.comdunhill.com | |||||||
| Pini Parmapiniparma.com | |||||||
| hackett.comhackett.com | |||||||
| brioni.combrioni.com |
07 · Company
The company behind ZEGNA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ZEGNA is a company based in Italy, on a domain registered in February 1996.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 28 Feb 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zegna.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ZEGNA
What people ask Google about ZEGNA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ZEGNA legit?
According to Gravity by Benchr, ZEGNA is a brand based in Italy: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it has 2,081,565 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ZEGNA reviews: is it worth it?
Customers rate ZEGNA 2.2 out of 5 on Trustpilot over 33 reviews, 4 of them in the last twelve months: 27% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ZEGNA known for?
ZEGNA is a luxury fashion brand offering a collection of designer menswear, including suits, jackets, shoes, and accessories for both formal and casual occasions. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
ZEGNA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ZEGNA advertises on Facebook and Instagram and on Google, where its offers often run. Check zegna.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ZEGNA?
Gravity by Benchr records a company based in Italy, whose domain was registered in 1996. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ZEGNA growing?
Not at the moment. Gravity by Benchr estimates about 561,700 visits to zegna.com in September 2026, down 11% in a month and down 12% over three months. ZEGNA ranks #258 of 97,158 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ZEGNA's ad budget?
Gravity by Benchr does not publish a spend figure for ZEGNA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, ZEGNA ranks #258 of 97,158 by estimated traffic. Its closest competitors on the same market are IZAC, fr.canali.com, dunhill.com, Pini Parma, hackett.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZEGNA.