Brand page · Pet Supplies · Germany
zooplus: 2.6M visits a month, 237 active Meta ads.
zooplus — zooplus is an online retailer that sells pet supplies, pet food, and pet nutrition for various animals including cats, dogs, small animals, fish, birds, horses, and livestock. In September 2026 zooplus.de drew an estimated 2.6M visits, up 2% on the month before. It ranks #2 of 1,165 Pet Supplies brands in Germany and holds a 4.0 Trustpilot rating over 9,016 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
zooplus is an online retailer that sells pet supplies, pet food, and pet nutrition for various animals including cats, dogs, small animals, fish, birds, horses, and livestock.
01 · Traffic
How much traffic zooplus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
zooplus drew an estimated 2.6M visits in September 2026, up 2% on the month before and down 2% over three months.
- Worldwide#6,755of 4.5M sites · Top 1%
- In Germany#309of 184K sites · Top 1%
- Pet Supplies, worldwide#20of 52,845 brands · Top 1%
- Pet Supplies, Germany#2of 1,165 brands · Top 1%
2.6M
estimated visits in September
1 mo ▲ +2.4%4 mo ▼ −1.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about zooplus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
zooplus holds 4.0 out of 5 on Trustpilot over 9,016 reviews, 1,263 of them in the last twelve months: 66% of customers give five stars and 17% one star. That volume places zooplus in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What zooplus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read zooplus's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places zooplus in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What zooplus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
zooplus runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
🎉12% auf deine 1. Bestellung 🎊zooplus13 Oct 2026video
Purina ONE Hydralifezooplus12 Oct 2026video
SHEBA®zooplus12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Oct 2026zooplus SEverified
Text ad21 Oct 2026zooplus SEverified
Text ad21 Oct 2026zooplus SEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about zooplus.
The creators who tag @zooplus_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zooplus_de on Instagram, led by 🐺Simba & Timon😺 🇵🇹 (11.8K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🐺Simba & Timon😺 🇵🇹@hakuna.meowtata · 🇹🇿 TZ | Pets nature Creator | 11.8K | 1.2% | 9 | Tagged @zooplus_de |
06 · Competitors according to Gravity
Who zooplus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for zooplus among Pet Supplies brands in Germany. The closest is ZooRoyal, then zoomagazin.eu, zoohit.cz, mainzoo.de, Zoomalia, Maxi Zoo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ZooRoyalzooroyal.de | |||||||
| zoomagazin.euzoomagazin.eu | |||||||
| zoohit.czzoohit.cz | |||||||
| mainzoo.demainzoo.de | |||||||
| Zoomaliazoomalia.com | |||||||
| Maxi Zoomaxizoo.be |
07 · Company
The company behind zooplus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
zooplus is a company based in Germany. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zooplus.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about zooplus
What people ask Google about zooplus.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is zooplus legit or a scam?
According to Gravity by Benchr, zooplus is a brand based in Germany: its Trustpilot profile is claimed by the brand, it has 130,571 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about zooplus?
Customers rate zooplus 4.0 out of 5 on Trustpilot over 9,016 reviews, 1,263 of them in the last twelve months: 66% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does zooplus sell?
zooplus is an online retailer that sells pet supplies, pet food, and pet nutrition for various animals including cats, dogs, small animals, fish, birds, horses, and livestock. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Does zooplus have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: zooplus advertises on Facebook and Instagram and on Google, where its offers often run. Check zooplus.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is zooplus growing?
Not at the moment. Gravity by Benchr estimates about 2,566,000 visits to zooplus.de in September 2026, up 2% in a month and down 2% over three months. zooplus ranks #2 of 1,165 Pet Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does zooplus spend on Meta ads?
Gravity by Benchr does not publish a spend figure for zooplus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Germany?
Among Pet Supplies brands in Germany in the Gravity by Benchr index, zooplus ranks #2 of 1,165 by estimated traffic. Its closest competitors on the same market are ZooRoyal, zoomagazin.eu, zoohit.cz, mainzoo.de, Zoomalia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with zooplus.