Brand page · Vehicle Parts & Accessories · United States
100%: 136K visits a month, 45 active Meta ads, Gravity score 630.
100% — 100% is an American brand that produces premium quality motocross, mountain bike, and offroad goggles, sport & lifestyle sunglasses, and gloves. In September 2026 100percent.com drew an estimated 136K visits, down 17% on the month before. It ranks #172 of 15,945 Vehicle Parts & Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Vehicle Parts & Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
100% is an American brand that produces premium quality motocross, mountain bike, and offroad goggles, sport & lifestyle sunglasses, and gloves.
01 · Traffic
How much traffic 100% gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
100% drew an estimated 136K visits in September 2026, down 17% on the month before and down 12% over three months.
- Worldwide#72,540of 4.5M sites · Top 5%
- In United States#23,920of 1.2M sites · Top 5%
- Vehicle Parts & Accessories, worldwide#1,239of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United States#172of 15,945 brands · Top 5%
136K
estimated visits in September
1 mo ▼ −17.0%4 mo ▼ −11.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about 100%.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
100% holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Activewear Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What 100% sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
100% sells on Shopify, 94% of its catalogue in stock. The best seller is ARMEGA / ARMATIC Standard Tear-Offs 50 PK, at US$29.95, followed by ARMEGA / ARMATIC Replacement - Injected Clear Lens and ARMEGA / ARMATIC Standard Tear-Offs 20 PK.
#1ARMEGA / ARMATIC Standard Tear-Offs 50 PK100%US$29.95In stock
#2ARMEGA / ARMATIC Replacement - Injected Clear Lens100%US$26.95In stock
#3ARMEGA / ARMATIC Standard Tear-Offs 20 PK100%US$14.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places 100% in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 68% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$99.95
- Currency
- USD
04 · Ads
What 100% is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
100% runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2023 (image, text, video).
See More of What Matters | Lenses Powered by Ultra Hydro®100Percent8 Oct 2026video
100Percent100Percent8 Oct 2026video
100Percent100Percent8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026100% SPEEDLAB, LLCverified
Text ad20 Oct 2026100% SPEEDLAB, LLCverified
Text ad20 Oct 2026100% SPEEDLAB, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about 100%.
The creators who tag @ride100percent on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ride100percent on Instagram, led by Nick Tomasunas (620K followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNick Tomasunas@nicktomasunas · 🇺🇸 US | Fitness sport bodybuilding Creator | 620K | 3.8% | 12 | Tagged @ride100percent |
06 · Competitors according to Gravity
Who 100% competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for 100% among Vehicle Parts & Accessories brands in United States. The closest is Fox Racing, then BTO Sports, Smith Optics, scott-sports.com, SPY, Dirtbikexpress.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fox Racingfoxracing.com | |||||||
| BTO Sportsbtosports.com | |||||||
| Smith Opticssmithoptics.com | |||||||
| scott-sports.comscott-sports.com | |||||||
| SPYspyoptic.com | |||||||
| Dirtbikexpressdirtbikexpress.co.uk |
07 · Company
The company behind 100%.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
100% is a company based in San Diego, United States, founded in 2012 according to LinkedIn, on a domain registered in December 1998. It employs about 1,354 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Diego
- Founded
- 2012, per LinkedIn
- Domain registered
- 10 Dec 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,354 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- 100percent.com · Shopify · USD
- Catalogue
- 357 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about 100%
What people ask Google about 100%.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is 100% a legit company?
According to Gravity by Benchr, 100% is a brand based in San Diego, United States: its website has existed since December 1998, it sells on a Shopify store, it employs 1,354 people on LinkedIn, it has 868,488 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is 100% known for?
100% is an American brand that produces premium quality motocross, mountain bike, and offroad goggles, sport & lifestyle sunglasses, and gloves. Gravity by Benchr classifies it under Vehicle Parts & Accessories, with Vehicle Safety & Security making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
100% prices: how much is it?
100%'s best seller, ARMEGA / ARMATIC Standard Tear-Offs 50 PK, sells US$29.95 on 100percent.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check 100percent.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does 100% have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: 100% advertises on Facebook and Instagram and on Google, where its offers often run. Check 100percent.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy 100%?
100% sells on its own website, 100percent.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns 100%?
Gravity by Benchr records a company based in San Diego, United States, founded in 2012 according to LinkedIn, on a domain registered in 1998, with 1,354 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is 100% growing?
Not at the moment. Gravity by Benchr estimates about 135,700 visits to 100percent.com in September 2026, down 17% in a month and down 12% over three months. 100% ranks #172 of 15,945 Vehicle Parts & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does 100% use?
Gravity by Benchr identifies 100percent.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does 100% spend on Meta ads?
Gravity by Benchr does not publish a spend figure for 100% on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in United States?
Among Vehicle Parts & Accessories brands in United States in the Gravity by Benchr index, 100% ranks #172 of 15,945 by estimated traffic. Its closest competitors on the same market are Fox Racing, BTO Sports, Smith Optics, scott-sports.com, SPY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 100%.