Brand page · Clothing Accessories · United States
SPY: 106K visits a month, 62 active Meta ads, Gravity score 483.
SPY — SPY Optic is a brand that crafts premium sunglasses, prescription eyewear, snow and moto goggles, and snow helmets designed for adventure sports enthusiasts. In September 2026 spyoptic.com drew an estimated 106K visits, down 11% on the month before. It ranks #347 of 34,142 Clothing Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SPY Optic is a brand that crafts premium sunglasses, prescription eyewear, snow and moto goggles, and snow helmets designed for adventure sports enthusiasts.
01 · Traffic
How much traffic SPY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SPY drew an estimated 106K visits in September 2026, down 11% on the month before and down 23% over three months.
- Worldwide#89,096of 4.5M sites · Top 5%
- In United States#29,202of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#998of 85,207 brands · Top 5%
- Clothing Accessories, United States#347of 34,142 brands · Top 5%
106K
estimated visits in September
1 mo ▼ −10.9%4 mo ▼ −23.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SPY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SPY holds 3.2 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 0% one star. On Google, SPY scores 4.6 over 16 reviews.
Fashion Accessories Store Sunglasses Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SPY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SPY's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SPY in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What SPY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SPY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Polarized Pipers. Just $60.SPY2 Oct 2026image
Polarized Pipers. Just $60.SPY2 Oct 2026image
Built to Take the HitSPY1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Bolle Brands Inc.verified
Text ad19 Oct 2026Bolle Brands Inc.verified
Text ad19 Oct 2026Bolle Brands Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SPY.
The creators who tag @spyoptic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @spyoptic on Instagram, led by Victor Daviet (26.1K followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVictor Daviet@victordaviet · INTL | Photography visual arts Creator | 26.1K | 4.1% | 13 | Tagged @spyoptic |
06 · Competitors according to Gravity
Who SPY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SPY among Clothing Accessories brands in United States. The closest is Smith Optics, then oakley.com, bolle.com, julbo.com, 100%, Optical Factor.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Smith Opticssmithoptics.com | |||||||
| oakley.comoakley.com | |||||||
| bolle.combolle.com | |||||||
| julbo.comjulbo.com | |||||||
| 100%100percent.com | |||||||
| Optical Factoropticalfactor.com |
07 · Company
The company behind SPY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SPY is a company based in United States, founded in 1994 according to LinkedIn, on a domain registered in October 2001. It employs about 318 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1994, per LinkedIn
- Domain registered
- 4 Oct 2001
- Share capital
- Data not available
- Status
- closed
- President
- Data not available
- Activity code
- Data not available
- Employees
- 318 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- spyoptic.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SPY
What people ask Google about SPY.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SPY a legit company?
According to Gravity by Benchr, SPY is a brand based in United States: its website has existed since October 2001, it sells on a Salesforce_commerce store, it employs 318 people on LinkedIn, it has 234,988 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SPY known for?
SPY Optic is a brand that crafts premium sunglasses, prescription eyewear, snow and moto goggles, and snow helmets designed for adventure sports enthusiasts. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification.
SPY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SPY advertises on Facebook and Instagram and on Google, where its offers often run. Check spyoptic.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SPY?
SPY sells on its own website, spyoptic.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SPY?
Gravity by Benchr records a company based in United States, founded in 1994 according to LinkedIn, on a domain registered in 2001, with 318 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SPY doing well?
Not at the moment. Gravity by Benchr estimates about 106,200 visits to spyoptic.com in September 2026, down 11% in a month and down 23% over three months. SPY ranks #347 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SPY use?
Gravity by Benchr identifies spyoptic.com as a Salesforce_commerce store. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SPY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SPY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, SPY ranks #347 of 34,142 by estimated traffic. Its closest competitors on the same market are Smith Optics, oakley.com, bolle.com, julbo.com, 100%. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SPY.