Brand page · Apparel & Accessories · United States
100 Thieves: 172K visits a month, 27 active Meta ads, Gravity score 547.
100 Thieves — 100 Thieves is an American lifestyle brand and gaming organization focused on gaming content, esports, and apparel. In September 2026 100thieves.com drew an estimated 172K visits, down 15% on the month before. It ranks #56 of 8,566 Apparel & Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 98 peers: Apparel & Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
100 Thieves is an American lifestyle brand and gaming organization focused on gaming content, esports, and apparel.
01 · Traffic
How much traffic 100 Thieves gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
100 Thieves drew an estimated 172K visits in September 2026, down 15% on the month before and down 4% over three months.
- Worldwide#59,324of 4.5M sites · Top 5%
- In United States#19,500of 1.2M sites · Top 5%
- Apparel & Accessories, worldwide#140of 19,191 brands · Top 1%
- Apparel & Accessories, United States#56of 8,566 brands · Top 1%
172K
estimated visits in September
1 mo ▼ −14.7%4 mo ▼ −3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about 100 Thieves.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
100 Thieves holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Men's Clothing Store Clothing Store Streetwear Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What 100 Thieves sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
100 Thieves sells on Shopify, 53% of its catalogue in stock. The best seller is SavedBy Package Protection, at US$1.95, followed by Foundations Hoodie - Black and Foundations Hoodie - Grey.
#1SavedBy Package Protection100 ThievesUS$1.95In stock
#2Foundations Hoodie - Black100 ThievesUS$90.00In stock
#3Foundations Hoodie - Grey100 ThievesUS$90.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places 100 Thieves in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 85% of the catalogue
- In stock
- 53%
- Upper price quartile
- US$98.00
- Currency
- USD
04 · Ads
What 100 Thieves is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
100 Thieves runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Pokémon + 100 Thieves by Modernica100 Thieves6 Oct 2026video
Pokémon + 100 Thieves by Modernica100 Thieves6 Oct 2026video
100 Thieves100 Thieves5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about 100 Thieves.
The creators who tag @100thieves on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @100thieves on Instagram, led by Logan Dodson (10.4K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLogan Dodson@logan_dodson · 🇺🇸 US | Photography visual arts Creator | 10.4K | 1.4% | 7 | Tagged @100thieves |
06 · Competitors according to Gravity
Who 100 Thieves competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for 100 Thieves among Apparel & Accessories brands in United States. The closest is Spacestation Gaming, then shop-t1.gg, Team Vitality, Paper Rex Shop, Karmine, Cool Shirtz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Spacestation Gamingshopspacestation.com | |||||||
| shop-t1.ggshop-t1.gg | |||||||
| Team Vitalityvitality.gg | |||||||
| Paper Rex Shopshop.pprx.team | |||||||
| Karminekarminecorp.fr | |||||||
| Cool Shirtzshirtz.cool |
07 · Company
The company behind 100 Thieves.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
100 Thieves is a company based in Moreno Valley, United States, founded in 2017 according to LinkedIn, on a domain registered in January 2016. It employs about 217 people, is listed at late_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Moreno Valley
- Founded
- 2017, per LinkedIn
- Domain registered
- 27 Jan 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 217 on LinkedIn
- Funding stage
- Late stage venture · last deal: series c
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- 100thieves.com · Shopify · USD
- Catalogue
- 124 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about 100 Thieves
What people ask Google about 100 Thieves.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is 100 Thieves a legit company?
According to Gravity by Benchr, 100 Thieves is a brand based in Moreno Valley, United States: its website has existed since January 2016, it sells on a Shopify store, it employs 217 people on LinkedIn, it has 1,079,001 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does 100 Thieves sell?
100 Thieves is an American lifestyle brand and gaming organization focused on gaming content, esports, and apparel. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does 100 Thieves cost?
100 Thieves' best seller, SavedBy Package Protection, sells US$1.95 on 100thieves.com. 53% of the catalogue is in stock. Gravity does not track prices daily: check 100thieves.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a 100 Thieves discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: 100 Thieves advertises on Facebook and Instagram, where its offers often run. Check 100thieves.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy 100 Thieves?
100 Thieves sells on its own website, 100thieves.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns 100 Thieves?
Gravity by Benchr records a company based in Moreno Valley, United States, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 217 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is 100 Thieves doing well?
Not at the moment. Gravity by Benchr estimates about 172,300 visits to 100thieves.com in September 2026, down 15% in a month and down 4% over three months. 100 Thieves ranks #56 of 8,566 Apparel & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does 100 Thieves use?
Gravity by Benchr identifies 100thieves.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does 100 Thieves spend on Meta ads?
Gravity by Benchr does not publish a spend figure for 100 Thieves on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Apparel & Accessories brands in United States?
Among Apparel & Accessories brands in United States in the Gravity by Benchr index, 100 Thieves ranks #56 of 8,566 by estimated traffic. Its closest competitors on the same market are Spacestation Gaming, shop-t1.gg, Team Vitality, Paper Rex Shop, Karmine. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 100 Thieves.