Brand page · Clothing · Australia
2XU: 395K visits a month, 168 active Meta ads, Gravity score 585.
2XU — 2XU is a sportswear brand that specializes in compression, fitness, and workout gear, including triathlon, running, and training clothing. In September 2026 2xu.com drew an estimated 395K visits, down 5% on the month before. It ranks #78 of 12,275 Clothing brands in Australia and holds a 3.4 Trustpilot rating over 103 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
2XU is a sportswear brand that specializes in compression, fitness, and workout gear, including triathlon, running, and training clothing.
01 · Traffic
How much traffic 2XU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
2XU drew an estimated 395K visits in September 2026, down 5% on the month before and down 19% over three months.
- Worldwide#30,085of 4.5M sites · Top 1%
- In Australia#589of 105K sites · Top 1%
- Clothing, worldwide#2,546of 459,295 brands · Top 1%
- Clothing, Australia#78of 12,275 brands · Top 1%
395K
estimated visits in September
1 mo ▼ −4.9%4 mo ▼ −19.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about 2XU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
2XU holds 3.4 out of 5 on Trustpilot over 103 reviews, 36 of them in the last twelve months: 26% of customers give five stars and 64% one star. That volume places 2XU in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Sportswear Store Clothing Store Sportwear Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What 2XU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
2XU sells on Shopify, 100% of its catalogue in stock. The best seller is Run Cap, at A$35.00, followed by Aero 5 Inch Shorts (Lined) and Crew Socks 3 Pack.
#1Run Cap2XUA$35.00In stock
#2Aero 5 Inch Shorts (Lined)2XUA$60.00In stock
#3Crew Socks 3 Pack2XUA$35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places 2XU in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 88% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$55.79
- Currency
- AUD
04 · Ads
What 2XU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
2XU runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Shop Kinesis.2XU5 Oct 2026video
Shop Kinesis.2XU5 Oct 2026video
Shop Kinesis.2XU5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026株式会社ツータイムズユージャパンverified
Text ad20 Oct 20262XU Sports Canada Ltdverified
Text ad20 Oct 20262XU UK LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about 2XU.
The creators who tag @2xu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @2xu on Instagram, led by Scott Cadby (13.3K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SScott Cadby@scott_cadby · 🇦🇺 AU | Fitness sport bodybuilding Creator | 13.3K | 0.2% | 11 | Tagged @2xu |
06 · Competitors according to Gravity
Who 2XU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for 2XU among Clothing brands in Australia. The closest is COMPRESSPORT, then CEP, STOX Energy Socks, CEP Running, Flytex, OUTWAY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| COMPRESSPORTcompressport.com | |||||||
| CEPcepsports.com | |||||||
| STOX Energy Socksstoxenergy.com | |||||||
| CEP Runningceprunning.com | |||||||
| Flytexflytex.fr | |||||||
| OUTWAYoutway.com |
07 · Company
The company behind 2XU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
2XU is a company based in Cremorne, Australia, founded in 2005 according to LinkedIn, on a domain registered in February 2004. It employs about 213 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Cremorne
- Founded
- 2005, per LinkedIn
- Domain registered
- 23 Feb 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 213 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- 2xu.com · Shopify · AUD
- Catalogue
- 1,173 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about 2XU
What people ask Google about 2XU.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is 2XU a legit company?
According to Gravity by Benchr, 2XU is a brand based in Cremorne, Australia: its website has existed since February 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 213 people on LinkedIn, it has 202,600 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about 2XU?
Customers rate 2XU 3.4 out of 5 on Trustpilot over 103 reviews, 36 of them in the last twelve months: 26% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is 2XU known for?
2XU is a sportswear brand that specializes in compression, fitness, and workout gear, including triathlon, running, and training clothing. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does 2XU cost?
2XU's best seller, Run Cap, sells A$35.00 on 2xu.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check 2xu.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does 2XU have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: 2XU advertises on Facebook and Instagram and on Google, where its offers often run. Check 2xu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy 2XU?
2XU sells on its own website, 2xu.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind 2XU?
Gravity by Benchr records a company based in Cremorne, Australia, founded in 2005 according to LinkedIn, on a domain registered in 2004, with 213 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is 2XU doing well?
Not at the moment. Gravity by Benchr estimates about 395,200 visits to 2xu.com in September 2026, down 5% in a month and down 19% over three months. 2XU ranks #78 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does 2XU use?
Gravity by Benchr identifies 2xu.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does 2XU spend on Meta ads?
Gravity by Benchr does not publish a spend figure for 2XU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, 2XU ranks #78 of 12,275 by estimated traffic. Its closest competitors on the same market are COMPRESSPORT, CEP, STOX Energy Socks, CEP Running, Flytex. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 2XU.