Brand page · Food Items · United Kingdom
Abel & Cole: 466k visits a month, 87 active Meta ads, Gravity score 669.
Abel & Cole — Abel & Cole is an organic food delivery company that sells sustainable groceries including vegetable boxes, fruit, meat, and more. They aim to make shopping sustainably simple by putting people and the planet first. In September 2026 abelandcole.co.uk drew an estimated 466k visits, up 17% on the month before. It ranks #21 of 5,144 Food Items brands in United Kingdom and holds a 4.7 Trustpilot rating over 15,986 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 80 peers: Food Items brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Abel & Cole is an organic food delivery company that sells sustainable groceries including vegetable boxes, fruit, meat, and more. They aim to make shopping sustainably simple by putting people and the planet first.
01 · Traffic
How much traffic Abel & Cole gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Abel & Cole drew an estimated 466k visits in September 2026, up 17% on the month before and up 31% over three months.
- Worldwide#26,279of 4.5m sites · Top 1%
- In United Kingdom#1,212of 192k sites · Top 1%
- Food Items, worldwide#596of 260,714 brands · Top 1%
- Food Items, United Kingdom#21of 5,144 brands · Top 1%
466k
estimated visits in September
1 mo ▲ +16.5%4 mo ▲ +30.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Abel & Cole.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Abel & Cole holds 4.7 out of 5 on Trustpilot over 15,986 reviews, 1,726 of them in the last twelve months: 73% of customers give five stars and 2% one star. That volume places Abel & Cole in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, Abel & Cole scores 4.7 over 16 reviews.
Supermarket Organic Food Store Grocery Store Organic Shop Grocery Delivery Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Abel & Cole sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Abel & Cole's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Abel & Cole in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Abel & Cole is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Abel & Cole runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Pick the best box for youAbel & Cole6 Oct 2026video
50% off with UNPROCESS50Abel & Cole6 Oct 2026video
50% off with code JASSY2026Abel & Cole2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Abel and Cole Ltdverified
Text ad20 Oct 2026Abel and Cole Ltdverified
Text ad20 Oct 2026Abel and Cole Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Abel & Cole.
The creators who tag @abelandcole on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @abelandcole on Instagram, led by Gaia Pulses 🌱 (20.4k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGaia Pulses 🌱@gaiapulses · 🇦🇺 AU | Food cooking nutrition Creator | 20.4k | 0.2% | 2 | Tagged @abelandcole |
06 · Competitors according to Gravity
Who Abel & Cole competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Abel & Cole among Food Items brands in United Kingdom. The closest is Riverford, then Aarstiderne, Oddbox, Farm Fresh To You, Misfits Market, arstiderna.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Riverfordriverford.co.uk | |||||||
| Aarstiderneaarstiderne.com | |||||||
| Oddboxoddbox.co.uk | |||||||
| Farm Fresh To Youfarmfreshtoyou.com | |||||||
| Misfits Marketmisfitsmarket.com | |||||||
| arstiderna.comarstiderna.com |
07 · Company
The company behind Abel & Cole.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Abel & Cole is a company based in United Kingdom, on a domain registered in March 2002.
- Legal name
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- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
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- Domain registered
- 6 Mar 2002
- Share capital
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- Status
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- President
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- Employees
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- Investors
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- VC-backed
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- Own store
- abelandcole.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Abel & Cole
What people ask Google about Abel & Cole.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Abel & Cole a legit company?
According to Gravity by Benchr, Abel & Cole is a brand based in United Kingdom: its website has existed since March 2002, its Trustpilot profile is claimed by the brand, it has 114,224 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Abel & Cole reviews
Customers rate Abel & Cole 4.7 out of 5 on Trustpilot over 15,986 reviews, 1,726 of them in the last twelve months: 73% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Abel & Cole scores 4.7 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Abel & Cole sell?
Abel & Cole is an organic food delivery company that sells sustainable groceries including vegetable boxes, fruit, meat, and more. They aim to make shopping sustainably simple by putting people and the planet first. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Abel & Cole promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Abel & Cole advertises on Facebook and Instagram and on Google, where its offers often run. Check abelandcole.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Abel & Cole?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Abel & Cole growing?
Yes. Gravity by Benchr estimates about 466,100 visits to abelandcole.co.uk in September 2026, up 17% in a month and up 31% over three months. Abel & Cole ranks #21 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Abel & Cole's ad budget?
Gravity by Benchr does not publish a spend figure for Abel & Cole on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Abel & Cole ranks #21 of 5,144 by estimated traffic. Its closest competitors on the same market are Riverford, Aarstiderne, Oddbox, Farm Fresh To You and Misfits Market. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Abel & Cole.