Brand page · Clothing · Italy
ABOUT YOU: 295k visits a month, 2,170 active Meta ads.
ABOUT YOU — ABOUT YOU is an online fashion retailer offering clothing, shoes, and accessories from over 1500 top brands. In September 2026 aboutyou.it drew an estimated 295k visits, up 42% on the month before. It ranks #34 of 5,997 Clothing brands in Italy and holds a 4.0 Trustpilot rating over 2,181 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ABOUT YOU is an online fashion retailer offering clothing, shoes, and accessories from over 1500 top brands.
01 · Traffic
How much traffic ABOUT YOU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ABOUT YOU drew an estimated 295k visits in September 2026, up 42% on the month before and up 28% over three months.
- Worldwide#38,110of 4.5m sites · Top 1%
- In Italy#982of 138k sites · Top 1%
- Clothing, worldwide#3,315of 459,295 brands · Top 1%
- Clothing, Italy#34of 5,997 brands · Top 1%
295k
estimated visits in September
1 mo ▲ +41.6%4 mo ▲ +28.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ABOUT YOU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ABOUT YOU holds 4.0 out of 5 on Trustpilot over 2,181 reviews, 150 of them in the last twelve months: 85% of customers give five stars and 7% one star. That volume places ABOUT YOU in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ABOUT YOU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ABOUT YOU's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ABOUT YOU in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ABOUT YOU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ABOUT YOU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
BikiniABOUT YOU14 Oct 2026image
τώρα στο ABOUT YOUABOUT YOU14 Oct 2026image
ГащеризонABOUT YOU14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad31 Aug 2026Rich Horse Technology Limitedverified
Text ad26 Aug 2026Rich Horse Technology Limitedverified
Text ad14 May 2026Wuhan Chueyuexin Technology Co.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ABOUT YOU.
The creators who tag @aboutyou on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @aboutyou on Instagram, led by Urban J. Kozel (87.1k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUrban J. Kozel@urbanblueville · 🇸🇮 SI | Fashion style luxury Creator | 87.1k | 0.3% | 10 | Tagged @aboutyou |
06 · Competitors according to Gravity
Who ABOUT YOU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ABOUT YOU among Clothing brands in Italy. The closest is surprice.cl, then fashionwalker.com, MAKES ONLINE STORE, Get the Label, aboutyou-outlet.de, Miinto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| surprice.clsurprice.cl | |||||||
| fashionwalker.comfashionwalker.com | |||||||
| MAKES ONLINE STOREmakes.jp | |||||||
| Get the Labelgetthelabel.com | |||||||
| aboutyou-outlet.deaboutyou-outlet.de | |||||||
| Miintomiinto.be |
07 · Company
The company behind ABOUT YOU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ABOUT YOU is a company based in Italy, on a domain registered in August 2007.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 21 Aug 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- aboutyou.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ABOUT YOU
What people ask Google about ABOUT YOU.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ABOUT YOU a legit company?
According to Gravity by Benchr, ABOUT YOU is a brand based in Italy: its website has existed since August 2007, its Trustpilot profile is claimed by the brand, it has 1,706,969 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ABOUT YOU reviews
Customers rate ABOUT YOU 4.0 out of 5 on Trustpilot over 2,181 reviews, 150 of them in the last twelve months: 85% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ABOUT YOU known for?
ABOUT YOU is an online fashion retailer offering clothing, shoes, and accessories from over 1500 top brands. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a ABOUT YOU discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ABOUT YOU advertises on Facebook and Instagram and on Google, where its offers often run. Check aboutyou.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ABOUT YOU?
Gravity by Benchr records a company based in Italy, whose domain was registered in 2007. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ABOUT YOU growing?
Yes. Gravity by Benchr estimates about 294,700 visits to aboutyou.it in September 2026, up 42% in a month and up 28% over three months. ABOUT YOU ranks #34 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ABOUT YOU's ad budget?
Gravity by Benchr does not publish a spend figure for ABOUT YOU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, ABOUT YOU ranks #34 of 5,997 by estimated traffic. Its closest competitors on the same market are surprice.cl, fashionwalker.com, MAKES ONLINE STORE, Get the Label and aboutyou-outlet.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ABOUT YOU.