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- Active Truth™
Brand page · Clothing · Australia
Active Truth™ traffic, ads & competitors 150k visits a month, 255 active Meta ads, Gravity score 632.
Active Truth™ — Inclusive women's clothing in size 8-26. Shop activewear, swimwear, maternity, plus size and comfortable essentials. Free returns & shipping*. In September 2026 activetruth.com.au drew an estimated 150k visits, up 2% on the month before. It ranks #224 of 12,275 Clothing brands in Australia and holds a 2.5 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Inclusive women's clothing in size 8-26. Shop activewear, swimwear, maternity, plus size and comfortable essentials. Free returns & shipping*
01 · Traffic
Active Truth™ website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Active Truth™ drew an estimated 150k visits in September 2026, up 2% on the month before and up 121% over three months.
- Worldwide#66,828of 4.5m sites · Top 5%
- In Australia#1,404of 105k sites · Top 5%
- Clothing, worldwide#6,200of 459,295 brands · Top 5%
- Clothing, Australia#224of 12,275 brands · Top 5%
150k
estimated visits in September
1 mo ▲ +1.8%4 mo ▲ +120.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Active Truth™ reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Active Truth™ holds 2.5 out of 5 on Trustpilot over 26 reviews, 23 of them in the last twelve months: 27% of customers give five stars and 54% one star. That volume places Active Truth™ in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Swimwear Store Lingerie Store Activewear Store Clothing Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Active Truth™ best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Active Truth™ sells on Shopify, 97% of its catalogue in stock. The best seller is Maternity Support Move Legging - Black, at A$150.00, followed by Classic Bamboo T-Shirt - Black and Coolum Core Support One Piece Swim - Black Texture.
#1Maternity Support Move Legging - BlackActive Truth™A$150.00In stock
#2Classic Bamboo T-Shirt - BlackActive Truth™A$90.00In stock
#3Coolum Core Support One Piece Swim - Black TextureActive Truth™A$200.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Active Truth™ in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 89% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$104.61
- Currency
- AUD
04 · Ads
Active Truth™ ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Active Truth™ runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp.
Swim to Lift, Sculpt, SupportActive Truth5 Oct 2026video
Swim to Lift, Sculpt, SupportActive Truth4 Oct 2026video
Swim to Lift, Sculpt, SupportActive Truth4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Active Truth™ influencers
The creators who tag @activetruth on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Active Truth™ competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Active Truth™ among Clothing brands in Australia. The closest is SET ACTIVE, then Girlfriend Collective, Livre e Leve, Title Nine, Nimble Activewear, TALA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SET ACTIVEsetactive.co | |||||||
| Girlfriend Collectivegirlfriend.com | |||||||
| Livre e Levelivreeleve.com.br | |||||||
| Title Ninetitlenine.com | |||||||
| Nimble Activewearnimbleactivewear.com | |||||||
| TALAwearetala.com |
07 · Company
Who is behind Active Truth™?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Active Truth™ is a company based in Nundah, Australia, founded in 2016 according to LinkedIn. It employs about 5 people.
- Entity country
- 🇦🇺 Australia · Nundah
- Founded
- 2016, per LinkedIn
- Status
- Operating
- Employees
- 5 on LinkedIn
- Own store
- activetruth.com.au · Shopify · AUD
- Catalogue
- 399 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Active Truth™
What people ask Google about Active Truth™.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Active Truth™ legit or a scam?
According to Gravity by Benchr, Active Truth™ is a brand based in Nundah, Australia: it sells on a Shopify store, it employs 5 people on LinkedIn, it has 112,608 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Active Truth™ reviews: is it worth it?
Customers rate Active Truth™ 2.5 out of 5 on Trustpilot over 26 reviews, 23 of them in the last twelve months: 27% give five stars, 54% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Active Truth™ known for?
Inclusive women's clothing in size 8-26. Shop activewear, swimwear, maternity, plus size and comfortable essentials. Free returns & shipping* Gravity by Benchr classifies it under Clothing, with Activewear making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Active Truth™ cost?
Active Truth™'s best seller, Maternity Support Move Legging - Black, sells A$150.00 on activetruth.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check activetruth.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Active Truth™ have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Active Truth™ advertises on Facebook and Instagram, where its offers often run. Check activetruth.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Active Truth™?
Active Truth™ sells on its own website, activetruth.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Active Truth™?
Gravity by Benchr records a company based in Nundah, Australia, founded in 2016 according to LinkedIn, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Active Truth™ doing well?
Yes. Gravity by Benchr estimates about 149,700 visits to activetruth.com.au in September 2026, up 2% in a month and up 121% over three months. Active Truth™ ranks #224 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Active Truth™ use?
Gravity by Benchr identifies activetruth.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Active Truth™ spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Active Truth™ on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Active Truth™ ranks #224 of 12,275 by estimated traffic. Its closest competitors on the same market are SET ACTIVE, Girlfriend Collective, Livre e Leve, Title Nine and Nimble Activewear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Active Truth™.