Brand page · Linens & Bedding · Australia
Adairs: 2.4M visits a month, 140 active Meta ads.
Adairs — Adairs is an Australian retail company that sells bedding, bath, homewares, furniture, storage, and kids products. The company offers luxury bedlinen, bedding, furniture, storage, homewares, kids & nursery items for online and in-store shopping. In September 2026 adairs.com.au drew an estimated 2.4M visits, up 8% on the month before. It ranks #1 of 1,148 Linens & Bedding brands in Australia and holds a 1.7 Trustpilot rating over 100 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Adairs is an Australian retail company that sells bedding, bath, homewares, furniture, storage, and kids products. The company offers luxury bedlinen, bedding, furniture, storage, homewares, kids & nursery items for online and in-store shopping.
01 · Traffic
How much traffic Adairs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Adairs drew an estimated 2.4M visits in September 2026, up 8% on the month before and down 21% over three months.
- Worldwide#7,245of 4.5M sites · Top 1%
- In Australia#120of 105K sites · Top 1%
- Linens & Bedding, worldwide#12of 24,680 brands · Top 1%
- Linens & Bedding, Australia#1of 1,148 brands · Top 1%
2.4M
estimated visits in September
1 mo ▲ +8.5%4 mo ▼ −21.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Adairs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Adairs holds 1.7 out of 5 on Trustpilot over 100 reviews, 27 of them in the last twelve months: 11% of customers give five stars and 79% one star. That volume places Adairs in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Decoration and Interior Design Store Bedroom Furniture Store Furniture Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Adairs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Adairs's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Adairs in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Adairs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Adairs runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since November 2023 (image, text, video).
The Nursery EssentialsAdairs6 Oct 2026video
Sweet Dreams Start HereAdairs6 Oct 2026video
The Chair You'll Use Every DayAdairs6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Adairs Retail Group Pty Ltdverified
Text ad21 Oct 2026Adairs Retail Group Pty Ltdverified
Image ad21 Oct 2026Adairs Retail Group Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Adairs.
The creators who tag @adairs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @adairs on Instagram, led by Interiorfy Me (63K followers, 60.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IInteriorfy Me@interiorfy.me · 🇦🇺 AU | Decoration garden diy Creator | 63K | 60.1% | 6 | Tagged @adairs |
06 · Competitors according to Gravity
Who Adairs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Adairs among Linens & Bedding brands in Australia. The closest is Casa & Beyond, then Bed Bath N' Table, haus & kinder, sheridanoutlet.com.au, sheridan.com.au, MyHouse.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Casa & Beyondcasaandbeyond.com.au | |||||||
| Bed Bath N' Tablebedbathntable.com.au | |||||||
| haus & kinderhausandkinder.com | |||||||
| sheridanoutlet.com.ausheridanoutlet.com.au | |||||||
| sheridan.com.ausheridan.com.au | |||||||
| MyHousemyhouse.com.au |
07 · Company
The company behind Adairs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Adairs is a company based in Australia, founded in 1984 according to LinkedIn. It employs about 664 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1984, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 664 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- adairs.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Adairs
What people ask Google about Adairs.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Adairs a legit company?
According to Gravity by Benchr, Adairs is a brand based in Australia: it employs 664 people on LinkedIn, it has 697,707 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Adairs reviews
Customers rate Adairs 1.7 out of 5 on Trustpilot over 100 reviews, 27 of them in the last twelve months: 11% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Adairs?
Adairs is an Australian retail company that sells bedding, bath, homewares, furniture, storage, and kids products. The company offers luxury bedlinen, bedding, furniture, storage, homewares, kids & nursery items for online and in-store shopping. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Adairs promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Adairs advertises on Facebook and Instagram and on Google, where its offers often run. Check adairs.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Adairs?
Gravity by Benchr records a company based in Australia, founded in 1984 according to LinkedIn, with 664 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Adairs growing?
Not at the moment. Gravity by Benchr estimates about 2,357,900 visits to adairs.com.au in September 2026, up 8% in a month and down 21% over three months. Adairs ranks #1 of 1,148 Linens & Bedding brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Adairs' ad budget?
Gravity by Benchr does not publish a spend figure for Adairs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Australia?
Among Linens & Bedding brands in Australia in the Gravity by Benchr index, Adairs ranks #1 of 1,148 by estimated traffic. Its closest competitors on the same market are Casa & Beyond, Bed Bath N' Table, haus & kinder, sheridanoutlet.com.au, sheridan.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Adairs.