Brand page · Jewelry · United Kingdom
ADAMANS: 123k visits a month, 311 active Meta ads, Gravity score 622.
ADAMANS — ADAMANS is a jewelry brand that designs and sells men's moissanite jewelry including cuban chains, bracelets, rings and custom pieces. In September 2026 adamans.com drew an estimated 123k visits, up 1% on the month before. It ranks #312 of 33,382 Jewelry brands in United Kingdom and holds a 4.3 Trustpilot rating over 385 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ADAMANS is a jewelry brand that designs and sells men's moissanite jewelry including cuban chains, bracelets, rings and custom pieces.
01 · Traffic
How much traffic ADAMANS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ADAMANS drew an estimated 123k visits in September 2026, up 1% on the month before and down 40% over three months.
- Worldwide#78,995of 4.5m sites · Top 5%
- In United States#26,032of 1.2m sites · Top 5%
- Jewelry, worldwide#1,653of 132,285 brands · Top 5%
- Jewelry, United States#312of 33,382 brands · Top 1%
123k
estimated visits in September
1 mo ▲ +1.2%4 mo ▼ −39.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ADAMANS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ADAMANS holds 4.3 out of 5 on Trustpilot over 385 reviews, 384 of them in the last twelve months: 71% of customers give five stars and 17% one star. That volume places ADAMANS in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Jewelry Store Jeweler Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ADAMANS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ADAMANS sells on Shopify, 75% of its catalogue in stock. The best seller is Diamond Cross Pendant - White Gold, at £61.00, followed by 13mm Cuban Chain + Bracelet - Gold and 10mm Cuban Iced Clasp Chain - Gold.
#1Diamond Cross Pendant - White GoldADAMANS£61.00In stock
#213mm Cuban Chain + Bracelet - GoldADAMANS£84.50–£89.50In stock
#310mm Cuban Iced Clasp Chain - GoldADAMANS£84.50–£90.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ADAMANS in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 96% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$443.40
- Currency
- GBP
04 · Ads
What ADAMANS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ADAMANS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
50% off everything site-wideAdamans USA8 Oct 2026video
50% off everything site-wideAdamans USA8 Oct 2026video
50% off everything site-wideAdamans USA8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Adamans Jewelleryverified
Text ad20 Oct 2026Adamans Jewelleryverified
Text ad20 Oct 2026Adamans Jewelleryverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ADAMANS.
The creators who tag @adamans on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @adamans on Instagram, led by Sam Gibson (13.8k followers, 9.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSam Gibson@s_gibss · 🇬🇧 GB | Law tax administrative Creator | 13.8k | 9.6% | 2 | Tagged @adamans |
06 · Competitors according to Gravity
Who ADAMANS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ADAMANS among Jewelry brands in United Kingdom. The closest is Icecartel, then Harlembling, vvsbox, Caratbazaar, Helloice, ICEGIANT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Icecartelicecartel.com | |||||||
| Harlemblingharlembling.com | |||||||
| vvsboxvvsbox.com | |||||||
| Caratbazaarcaratbazaar.in | |||||||
| Helloicehelloice.com | |||||||
| ICEGIANTtheigt.com |
07 · Company
The company behind ADAMANS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ADAMANS is a company based in Liverpool, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in February 2008. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Liverpool
- Founded
- 2019, per LinkedIn
- Domain registered
- 4 Feb 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- adamans.com · Shopify · USD
- Catalogue
- 238 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ADAMANS
What people ask Google about ADAMANS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ADAMANS legit?
According to Gravity by Benchr, ADAMANS is a brand based in Liverpool, United Kingdom: its website has existed since February 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 244,730 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about ADAMANS?
Customers rate ADAMANS 4.3 out of 5 on Trustpilot over 385 reviews, 384 of them in the last twelve months: 71% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ADAMANS known for?
ADAMANS is a jewelry brand that designs and sells men's moissanite jewelry including cuban chains, bracelets, rings and custom pieces. Gravity by Benchr classifies it under Jewelry, with Jewelry making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ADAMANS cost?
ADAMANS' best seller, Diamond Cross Pendant - White Gold, sells £61.00 on adamans.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check adamans.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ADAMANS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ADAMANS advertises on Facebook and Instagram and on Google, where its offers often run. Check adamans.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ADAMANS?
ADAMANS sells on its own website, adamans.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ADAMANS?
Gravity by Benchr records a company based in Liverpool, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2008, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ADAMANS doing well?
Not at the moment. Gravity by Benchr estimates about 122,600 visits to adamans.com in September 2026, up 1% in a month and down 40% over three months. ADAMANS ranks #312 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ADAMANS use?
Gravity by Benchr identifies adamans.com as a Shopify store (Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ADAMANS' ad budget?
Gravity by Benchr does not publish a spend figure for ADAMANS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, ADAMANS ranks #312 of 33,382 by estimated traffic. Its closest competitors on the same market are Icecartel, Harlembling, vvsbox, Caratbazaar and Helloice. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ADAMANS.