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- Agent Provocateur
Brand page · Clothing · United Kingdom
Agent Provocateur traffic, ads & competitors 460k visits a month, 40 active Meta ads, Gravity score 577.
Agent Provocateur — Agent Provocateur is a lingerie company that sells daring, colourful and irreverent luxury lingerie that is ahead of its time. In September 2026 agentprovocateur.com drew an estimated 460k visits. It ranks #304 of 97,158 Clothing brands in the United Kingdom and holds a 2.9 Trustpilot rating over 869 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Agent Provocateur is a lingerie company that sells daring, colourful and irreverent luxury lingerie that is ahead of its time.
01 · Traffic
Agent Provocateur website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Agent Provocateur drew an estimated 460k visits in September 2026 and up 6% over three months.
- Worldwide#26,525of 4.5m sites · Top 1%
- In United States#8,653of 1.2m sites · Top 1%
- Clothing, worldwide#2,201of 459,295 brands · Top 1%
- Clothing, United States#304of 97,158 brands · Top 1%
460k
estimated visits in September
1 mo ▲ +0.3%4 mo ▲ +5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Agent Provocateur reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Agent Provocateur holds 2.9 out of 5 on Trustpilot over 869 reviews, 74 of them in the last twelve months: 57% of customers give five stars and 38% one star. That volume places Agent Provocateur in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Agent Provocateur best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Agent Provocateur's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Agent Provocateur in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Agent Provocateur ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Agent Provocateur runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2024 (image, text, video).
Agent ProvocateurAgent Provocateur7 Oct 2026image
Agent ProvocateurAgent Provocateur7 Oct 2026image
Agent ProvocateurAgent Provocateur7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FourWorks Present Limitedverified
Image ad20 Oct 2026FourWorks Present Limitedverified
Text ad20 Oct 2026FourWorks Present Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Agent Provocateur influencers
The creators who tag @agentprovocateur on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @agentprovocateur on Instagram, led by Francesca Strali (14.5k followers, 7.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFrancesca Strali@francescastrali · 🇮🇹 IT | Fashion style luxury Creator | 14.5k | 7.8% | 8 | Tagged @agentprovocateur |
06 · Competitors according to Gravity
Agent Provocateur competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Agent Provocateur among Clothing brands in the United Kingdom. The closest is victoriassecret.co.uk, then hunkemoller.at, Obsessive, La Perla, Aubade® Boutique officielle, Honey Birdette.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| victoriassecret.co.ukvictoriassecret.co.uk | |||||||
| hunkemoller.athunkemoller.at | |||||||
| Obsessiveobsessive.com | |||||||
| La Perlalaperla.com | |||||||
| Aubade® Boutique officielleaubade.com | |||||||
| Honey Birdetteus.honeybirdette.com |
07 · Company
Who is behind Agent Provocateur?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Agent Provocateur is a company based in United Kingdom, on a domain registered in March 1999. It employs about 382 people and is listed at m_and_a stage.
- Entity country
- 🇬🇧 United Kingdom
- Domain registered
- 26 Mar 1999
- Status
- was_acquired
- Employees
- 382 on LinkedIn
- Funding stage
- M and a
- Own store
- agentprovocateur.com · Magento
08 · What people ask about Agent Provocateur
What people ask Google about Agent Provocateur.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Agent Provocateur a legit company?
According to Gravity by Benchr, Agent Provocateur is a brand based in the United Kingdom: its website has existed since March 1999, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 382 people on LinkedIn, it has 1,333,529 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Agent Provocateur reviews: is it worth it?
Customers rate Agent Provocateur 2.9 out of 5 on Trustpilot over 869 reviews, 74 of them in the last twelve months: 57% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Agent Provocateur?
Agent Provocateur is a lingerie company that sells daring, colourful and irreverent luxury lingerie that is ahead of its time. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Agent Provocateur discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Agent Provocateur advertises on Facebook and Instagram and on Google, where its offers often run. Check agentprovocateur.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Agent Provocateur?
Agent Provocateur sells on its own website, agentprovocateur.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Agent Provocateur?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1999, with 382 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Agent Provocateur growing?
Yes. Gravity by Benchr estimates about 460,400 visits to agentprovocateur.com in September 2026, up 0% in a month and up 6% over three months. Agent Provocateur ranks #304 of 97,158 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Agent Provocateur use?
Gravity by Benchr identifies agentprovocateur.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Agent Provocateur spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Agent Provocateur on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Agent Provocateur ranks #304 of 97,158 by estimated traffic. Its closest competitors on the same market are victoriassecret.co.uk, hunkemoller.at, Obsessive, La Perla and Aubade® Boutique officielle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Agent Provocateur.