Brand page · Backpacks · Netherlands
Airback: 92.7k visits a month, 372 active Meta ads, Gravity score 544.
Airback — Airback is a brand that makes premium smart travel accessories, including bags with built-in compression technology that maximize packing space by up to 50%. In September 2026 airback.store drew an estimated 92.7k visits, down 24% on the month before. It ranks #10 of 326 Backpacks brands in Netherlands and holds a 4.5 Trustpilot rating over 682 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Backpacks brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Airback is a brand that makes premium smart travel accessories, including bags with built-in compression technology that maximize packing space by up to 50%.
01 · Traffic
How much traffic Airback gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Airback drew an estimated 92.7k visits in September 2026, down 24% on the month before and down 24% over three months.
- Worldwide#99,991of 4.5m sites · Top 5%
- In United Kingdom#5,188of 192k sites · Top 5%
- Backpacks, worldwide#173of 5,429 brands · Top 5%
- Backpacks, United Kingdom#10of 326 brands · Top 5%
92.7k
estimated visits in September
1 mo ▼ −24.4%4 mo ▼ −24.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Airback.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Airback holds 4.5 out of 5 on Trustpilot over 682 reviews, 357 of them in the last twelve months: 77% of customers give five stars and 13% one star. That volume places Airback in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Airback scores 3.7 over 49 reviews.
Bags and Luggage Store Luggage Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Airback sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Airback sells on Shopify, 96% of its catalogue in stock. The best seller is Toiletry Bag - Matt Black, at €49.00, followed by Original (Carry-On) and Original (Carry-On) - Bundle.
#1Toiletry Bag - Matt BlackAirback€49.00In stock
#2Original (Carry-On)Airback€199.00–€219.00In stock
#3Original (Carry-On) - BundleAirback€259.00–€279.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Airback in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 87% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$304.09
- Currency
- EUR
04 · Ads
What Airback is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Airback runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2024 (image, text, video).
Hasta un 50 % más de espacioAirback7 Oct 2026image
Airback | Up To 50% More SpaceAirback7 Oct 2026image
Hasta un 50 % más de espacioAirback7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Airbackverified
Text ad20 Oct 2026Airbackverified
Text ad20 Oct 2026Airbackverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Airback.
The creators who tag @airback_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @airback_official on Instagram, led by Anselmo Menéndez Arias (199k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnselmo Menéndez Arias@ansesurf · 🇦🇺 AU | Fitness sport bodybuilding Creator | 199k | 0.8% | 1 | Tagged @airback_official |
06 · Competitors according to Gravity
Who Airback competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Airback among Backpacks brands in Netherlands. The closest is airback.fr, then airback.nl, Airback, Airback, airback.es, FRENKY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| airback.frairback.fr | |||||||
| airback.nlairback.nl | |||||||
| Airbackairback.it | |||||||
| Airbackairback.de | |||||||
| airback.esairback.es | |||||||
| FRENKYfrenky.com |
07 · Company
The company behind Airback.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Airback is a company based in Amsterdam, Netherlands, founded in 2022 according to LinkedIn, on a domain registered in November 2023. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Founded
- 2022, per LinkedIn
- Domain registered
- 22 Nov 2023
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- airback.store · Shopify · EUR
- Catalogue
- 58 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Airback
What people ask Google about Airback.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Airback a legit company?
According to Gravity by Benchr, Airback is a brand based in Amsterdam, Netherlands: its website has existed since November 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 1,105,025 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Airback reviews
Customers rate Airback 4.5 out of 5 on Trustpilot over 682 reviews, 357 of them in the last twelve months: 77% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Airback scores 3.7 over 49 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Airback known for?
Airback is a brand that makes premium smart travel accessories, including bags with built-in compression technology that maximize packing space by up to 50%. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Airback expensive?
Airback's best seller, Toiletry Bag - Matt Black, sells €49.00 on airback.store. 96% of the catalogue is in stock. Gravity does not track prices daily: check airback.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Airback have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Airback advertises on Facebook and Instagram and on Google, where its offers often run. Check airback.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Airback?
Airback sells on its own website, airback.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Airback?
Gravity by Benchr records a company based in Amsterdam, Netherlands, founded in 2022 according to LinkedIn, on a domain registered in 2023, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Airback growing?
Not at the moment. Gravity by Benchr estimates about 92,700 visits to airback.store in September 2026, down 24% in a month and down 24% over three months. Airback ranks #10 of 326 Backpacks brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Airback use?
Gravity by Benchr identifies airback.store as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Airback's ad budget?
Gravity by Benchr does not publish a spend figure for Airback on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in Netherlands?
Among Backpacks brands in Netherlands in the Gravity by Benchr index, Airback ranks #10 of 326 by estimated traffic. Its closest competitors on the same market are airback.fr, airback.nl, Airback, Airback and airback.es. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Airback.