Brand page · Personal Care · United Kingdom
Alexandria: 93.6K visits a month, 68 active Meta ads, Gravity score 680.
Alexandria — AlexandriaUK is a UK-based perfumery that specializes in designer-inspired Extrait de Parfum fragrances and original limited editions, offering high-quality smell-alike alternatives to luxury perfume brands. In September 2026 alexandriauk.com drew an estimated 93.6K visits, down 13% on the month before. It ranks #72 of 3,383 Personal Care brands in United Kingdom and holds a 4.6 Trustpilot rating over 395 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AlexandriaUK is a UK-based perfumery that specializes in designer-inspired Extrait de Parfum fragrances and original limited editions, offering high-quality smell-alike alternatives to luxury perfume brands.
01 · Traffic
How much traffic Alexandria gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Alexandria drew an estimated 93.6K visits in September 2026, down 13% on the month before and down 8% over three months.
- Worldwide#99,116of 4.5M sites · Top 5%
- In France#3,747of 166K sites · Top 5%
- Personal Care, worldwide#4,896of 215,119 brands · Top 5%
- Personal Care, France#72of 3,383 brands · Top 5%
93.6K
estimated visits in September
1 mo ▼ −12.7%4 mo ▼ −8.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Alexandria.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Alexandria holds 4.6 out of 5 on Trustpilot over 395 reviews, 222 of them in the last twelve months: 87% of customers give five stars and 6% one star. That volume places Alexandria in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Alexandria sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Alexandria sells on Shopify, 95% of its catalogue in stock. The best seller is Black Panther Inspired By Bvlgari Tygar, at £9.99–£94.99, followed by 1981X Inspired By Xerjoff XJ 1861 Naxos and Zion Inspired By Roja's Elysium.
#1Black Panther Inspired By Bvlgari TygarAlexandria£9.99–£94.99In stock
#21981X Inspired By Xerjoff XJ 1861 NaxosAlexandria£9.99–£94.99In stock
#3Zion Inspired By Roja's ElysiumAlexandria£9.99–£94.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Alexandria in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 92% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$26.46
- Currency
- GBP
04 · Ads
What Alexandria is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Alexandria runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2025 (image, text, video).
Its Never Too Late (Meraki)Alexandria Fragrances UK6 Oct 2026video
Hafez 1984 Original CreationAlexandria Fragrances UK6 Oct 2026video
The upgrade everyone notices. 🔥Alexandria Fragrances UK5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Alexandria Fragrancesverified
Text ad21 Oct 2026Alexandria Fragrancesverified
Image ad20 Oct 2026Alexandria Fragrancesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Alexandria.
The creators who tag @alexandriafragrancesuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Alexandria competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Alexandria among Personal Care brands in United Kingdom. The closest is GLAMNETIC, then Morphe, BellaVita Luxury, Unicorn Cosmetics, EZINK™ UK, Shay & Blue.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GLAMNETICglamnetic.co.uk | |||||||
| Morpheuk.morphe.com | |||||||
| BellaVita Luxurybellavitaluxury.uk | |||||||
| Unicorn Cosmeticsunicorncosmetics.com | |||||||
| EZINK™ UKezink.co.uk | |||||||
| Shay & Blueshayandblue.com |
07 · Company
The company behind Alexandria.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Alexandria is a company based in Newton-le-Willows, United Kingdom, on a domain registered in January 2018.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Newton-le-Willows
- Founded
- Data not available
- Domain registered
- 18 Jan 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- alexandriauk.com · Shopify · GBP
- Catalogue
- 82 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Alexandria
What people ask Google about Alexandria.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Alexandria legit or a scam?
According to Gravity by Benchr, Alexandria is a brand based in Newton-le-Willows, United Kingdom: its website has existed since January 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 5,659 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Alexandria reviews
Customers rate Alexandria 4.6 out of 5 on Trustpilot over 395 reviews, 222 of them in the last twelve months: 87% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Alexandria known for?
AlexandriaUK is a UK-based perfumery that specializes in designer-inspired Extrait de Parfum fragrances and original limited editions, offering high-quality smell-alike alternatives to luxury perfume brands. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Alexandria prices: how much is it?
Alexandria's best seller, Black Panther Inspired By Bvlgari Tygar, sells from £9.99 to £94.99 on alexandriauk.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check alexandriauk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Alexandria have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Alexandria advertises on Facebook and Instagram and on Google, where its offers often run. Check alexandriauk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Alexandria?
Alexandria sells on its own website, alexandriauk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Alexandria?
Gravity by Benchr records a company based in Newton-le-Willows, United Kingdom, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Alexandria growing?
Not at the moment. Gravity by Benchr estimates about 93,600 visits to alexandriauk.com in September 2026, down 13% in a month and down 8% over three months. Alexandria ranks #72 of 3,383 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Alexandria use?
Gravity by Benchr identifies alexandriauk.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Alexandria spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Alexandria on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Alexandria ranks #72 of 3,383 by estimated traffic. Its closest competitors on the same market are GLAMNETIC, Morphe, BellaVita Luxury, Unicorn Cosmetics, EZINK™ UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alexandria.