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  5. Alice Lane Home Collection

Brand page · Decor · United States

Alice Lane Home Collection Top 5% worldwide Top 5% in the United States Top 5% in Decor Top 5% in Decor in the United States
alicelanehome.com·🇺🇸 Springville, United States· Shopify·Since 2008

Alice Lane Home Collection traffic, ads & competitors 52.7k visits a month, 85 active Meta ads, Gravity score 607.

Alice Lane Home Collection — Alice Lane Home Collection is a luxury home goods brand that sells modern furniture, rugs, lighting, and decor. The company designs and manufactures furniture in-house, offering personalized design and elevated living spaces. In September 2026 alicelanehome.com drew an estimated 52.7k visits, up 29% on the month before. It ranks #584 of 42,373 Decor brands in the United States.

alicelanehome.com@alicelanehome 285kYouTube 21kLinkedIn 1.1kTrustpilot 2.8Meta Ad Library 85

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
52.7k
+29% vs. August 2026
Instagram followers
285k
4,986 posts · @alicelanehome
Trustpilot
2.8
4 reviews · 2 in 12 months
Meta ads
85
active · on Google since 2022
Products
98%
in stock · 240 collections
Rank in the United States
#584
of 42,373 in Decor
LinkedIn
1.1k
followers · 60 employees
Earned media value
€32.2k
per month, Instagram

Gravity score

607/ 1000 · 9 of 10 indicators rated
Brand Power539
Momentum578
Performance703

Percentiles within 810 peers: Decor brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Alice Lane Home Collection is a luxury home goods brand that sells modern furniture, rugs, lighting, and decor. The company designs and manufactures furniture in-house, offering personalized design and elevated living spaces.

01 · Traffic

Alice Lane Home Collection website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Alice Lane Home Collection drew an estimated 52.7k visits in September 2026, up 29% on the month before and up 3% over three months.

  • Worldwide#162,469of 4.5m sites · Top 5%
  • In United States#52,158of 1.2m sites · Top 5%
  • Decor, worldwide#3,311of 185,686 brands · Top 5%
  • Decor, United States#584of 42,373 brands · Top 5%
Monthly visitssource Sept 2026

52.7k

estimated visits in September

1 mo ▲ +28.8%4 mo ▲ +3.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Alice Lane Home Collection reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Alice Lane Home Collection holds 2.8 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 25% of customers give five stars and 50% one star.

Trustpilotread 21 Oct 2026
2.8TrustScore · 4 reviews · 2 in 12 months
5 ★25%
4 ★0%
3 ★0%
2 ★25%
1 ★50%

Living Room Furniture Store Furniture Accessories Outdoor Furniture Store Furniture Store Office Furniture Store Decoration and Interior Design Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Alice Lane Home Collection best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Alice Lane Home Collection sells on Shopify, 98% of its catalogue in stock. The best seller is BUBBLE CANDLE DISH, at US$29.00, followed by ALICE LANE CANVAS TOTE | Ivory and CRYSTAL CANDLE DISH.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Lamps5%
Tableware4%
Lighting Fixtures3%
Artwork3%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor36%
Tables12%
Lighting11%
Chairs6%
Kitchen & Dining6%

The dominant category places Alice Lane Home Collection in its comparison group.

Prices and ratingsstore data
Average rating
4.90 / 5
Rated products
24% of the catalogue
In stock
98%
Upper price quartile
US$2,313.20
Currency
USD

05 · Influencers

Alice Lane Home Collection influencers

The creators who tag @alicelanehome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @alicelanehome on Instagram, led by Katie Walleigh | Home Decor | Interior Design (11.8k followers, 1.9% engagement).

Influencersaccounts tagging @alicelanehome · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKatie Walleigh | Home Decor | Interior Design@cozywithkate · 🇺🇸 USDecoration garden diy Creator11.8k1.9%12Tagged @alicelanehome
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Alice Lane Home Collection competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Alice Lane Home Collection among Decor brands in the United States. The closest is The Vintage Rug Shop, then Pierce & Ward, Becki Owens Living, Wisteria, Pure Salt Shoppe, Slow Roads.

CompetitorsDecor · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
The Vintage Rug Shopthevintagerugshop.com
Pierce & Wardpierceandward.com
Becki Owens Livingbeckiowensliving.com
Wisteriawisteria.com
Pure Salt Shoppepuresaltinteriors.com
Slow Roadsslow-roads.com
Competitors Gravity finds for Alice Lane Home Collection. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Alice Lane Home Collection with The Vintage Rug Shop

07 · Company

Who is behind Alice Lane Home Collection?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Alice Lane Home Collection is a company based in Springville, United States, founded in 2008 according to LinkedIn, on a domain registered in July 2008. It employs about 60 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Springville
Founded
2008, per LinkedIn
Domain registered
9 Jul 2008
Status
Operating
Employees
60 on LinkedIn
DistributionGravity index, Nov 2026
Own store
alicelanehome.com · Shopify · USD
Catalogue
240 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Alice Lane Home Collection

What people ask Google about Alice Lane Home Collection.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Alice Lane Home Collection legit or a scam?

According to Gravity by Benchr, Alice Lane Home Collection is a brand based in Springville, United States: its website has existed since July 2008, it sells on a Shopify store, it employs 60 people on LinkedIn, it has 285,259 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Alice Lane Home Collection?

Alice Lane Home Collection is a luxury home goods brand that sells modern furniture, rugs, lighting, and decor. The company designs and manufactures furniture in-house, offering personalized design and elevated living spaces. Gravity by Benchr classifies it under Decor, with Lamps making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Alice Lane Home Collection prices: how much is it?

Alice Lane Home Collection's best seller, BUBBLE CANDLE DISH, sells US$29.00 on alicelanehome.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check alicelanehome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Alice Lane Home Collection discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Alice Lane Home Collection advertises on Facebook and Instagram and on Google, where its offers often run. Check alicelanehome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Alice Lane Home Collection?

Alice Lane Home Collection sells on its own website, alicelanehome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Alice Lane Home Collection?

Gravity by Benchr records a company based in Springville, United States, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 60 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Alice Lane Home Collection doing well?

Yes. Gravity by Benchr estimates about 52,700 visits to alicelanehome.com in September 2026, up 29% in a month and up 3% over three months. Alice Lane Home Collection ranks #584 of 42,373 Decor brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Alice Lane Home Collection use?

Gravity by Benchr identifies alicelanehome.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Alice Lane Home Collection's ad budget?

Gravity by Benchr does not publish a spend figure for Alice Lane Home Collection on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in the United States?

Among Decor brands in the United States in the Gravity by Benchr index, Alice Lane Home Collection ranks #584 of 42,373 by estimated traffic. Its closest competitors on the same market are The Vintage Rug Shop, Pierce & Ward, Becki Owens Living, Wisteria and Pure Salt Shoppe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alice Lane Home Collection.