Brand page · Personal Care · China
AliExpress: 526.4M visits a month, 4,581 active Meta ads.
AliExpress — AliExpress is an international online marketplace enabling global consumers to buy directly from manufacturers and distributors in China and around the world. In September 2026 aliexpress.com drew an estimated 526.4M visits, down 13% on the month before. It ranks #1 of 727 Personal Care brands in China and holds a 1.9 Trustpilot rating over 189,018 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
AliExpress is an international online marketplace enabling global consumers to buy directly from manufacturers and distributors in China and around the world.
01 · Traffic
How much traffic AliExpress gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AliExpress drew an estimated 526.4M visits in September 2026, down 13% on the month before and down 8% over three months.
- Worldwide#48of 4.5M sites · Top 1%
- In Brazil#3of 185K sites · Top 1%
- Personal Care, worldwide#2of 215,119 brands · Top 1%
- Personal Care, Brazil#1of 727 brands · Top 1%
526.4M
estimated visits in September
1 mo ▼ −12.5%4 mo ▼ −8.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AliExpress.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AliExpress holds 1.9 out of 5 on Trustpilot over 189,018 reviews, 15,091 of them in the last twelve months: 63% of customers give five stars and 30% one star. That volume places AliExpress in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, AliExpress scores 4.8 over 1,560 reviews.
Online Marketplace
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AliExpress sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read AliExpress's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places AliExpress in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What AliExpress is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AliExpress runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Universal Motorcycle EXHAUST Scooter Modified Muffler Escape Slip On CBR 125 250 CB400 CB600 Z750AliExpress14 Oct 2026image
Vintage Led Pulley Wall Lamp American Retro Loft Wall Mounted Luminaire Wrought Iron Rust SuspensionAliExpress14 Oct 2026image
Vintage Led Pulley Wall Lamp American Retro Loft Wall Mounted Luminaire Wrought Iron Rust SuspensionAliExpress14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Alibaba.com Singapore E-Commerce Private Limitedverified
Text ad19 Oct 2026Alibaba.com Singapore E-Commerce Private Limitedverified
Text ad19 Oct 2026Alibaba.com Singapore E-Commerce Private Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AliExpress.
The creators who tag @aliexpress on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @aliexpress on Instagram, led by Flavia (28.5K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFlavia@coelhie · 🇧🇷 BR | Gaming streaming tech culture Creator | 28.5K | 1.5% | 10 | Tagged @aliexpress |
06 · Competitors according to Gravity
Who AliExpress competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AliExpress among Personal Care brands in China. The closest is onbuy.com, then wish.com, amazon.es, DHgate, eBay, jumia.ma.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| onbuy.comonbuy.com | |||||||
| wish.comwish.com | |||||||
| amazon.esamazon.es | |||||||
| DHgatedhgate.com | |||||||
| eBayebay.com.sg | |||||||
| jumia.majumia.ma |
07 · Company
The company behind AliExpress.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AliExpress is a company based in China, on a domain registered in April 2006. It employs about 2,249 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇳 China
- Founded
- Data not available
- Domain registered
- 16 Apr 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,249 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- aliexpress.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AliExpress
What people ask Google about AliExpress.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AliExpress a legit company?
According to Gravity by Benchr, AliExpress is a brand based in China: its website has existed since April 2006, its Trustpilot profile is claimed by the brand, it employs 2,249 people on LinkedIn, it has 10,007,493 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about AliExpress?
Customers rate AliExpress 1.9 out of 5 on Trustpilot over 189,018 reviews, 15,091 of them in the last twelve months: 63% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, AliExpress scores 4.8 over 1,560 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AliExpress known for?
AliExpress is an international online marketplace enabling global consumers to buy directly from manufacturers and distributors in China and around the world. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does AliExpress have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AliExpress advertises on Facebook and Instagram and on Google, where its offers often run. Check aliexpress.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns AliExpress?
Gravity by Benchr records a company based in China, whose domain was registered in 2006, with 2,249 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is AliExpress doing well?
Not at the moment. Gravity by Benchr estimates about 526,432,500 visits to aliexpress.com in September 2026, down 13% in a month and down 8% over three months. AliExpress ranks #1 of 727 Personal Care brands in China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does AliExpress spend on Meta ads?
Gravity by Benchr does not publish a spend figure for AliExpress on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in China?
Among Personal Care brands in China in the Gravity by Benchr index, AliExpress ranks #1 of 727 by estimated traffic. Its closest competitors on the same market are onbuy.com, wish.com, amazon.es, DHgate, eBay. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AliExpress.