Brand page · Books · Spain

Amazon Top 1% worldwide Top 1% in Spain Top 1% in Books Top 1% in Books in Spain
amazon.es·🇪🇸 Spain

Amazon: 143.1M visits a month, 4,003 active Meta ads.

Amazon — American multinational technology company that sells various products and offers delivery services. In September 2026 amazon.es drew an estimated 143.1M visits, down 3% on the month before. It ranks #1 of 364 Books brands in Spain and holds a 1.4 Trustpilot rating over 7,427 reviews.

amazon.es@amazon 6.9MLinkedIn 568Trustpilot 1.4Meta Ad Library 4,003

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
143.1M
−3% vs. August 2026
Instagram followers
6.9M
4,295 posts · @amazon
Trustpilot
1.4
7,427 reviews · 1,181 in 12 months
Meta ads
4,003
active · on Google since 2021
Products
—
Data not available
Rank in Spain
#1
of 364 in Books
LinkedIn
568
followers · 8 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

American multinational technology company that sells various products and offers delivery services.

01 · Traffic

How much traffic Amazon gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Amazon drew an estimated 143.1M visits in September 2026, down 3% on the month before and up 15% over three months.

  • Worldwide#137of 4.5M sites · Top 1%
  • In Spain#3of 115K sites · Top 1%
  • Books, worldwide#7of 53,824 brands · Top 1%
  • Books, Spain#1of 364 brands · Top 1%
Monthly visitssource Sept 2026

143.1M

estimated visits in September

1 mo ▼ −3.3%4 mo ▲ +14.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Amazon.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Amazon holds 1.4 out of 5 on Trustpilot over 7,427 reviews, 1,181 of them in the last twelve months: 12% of customers give five stars and 78% one star. That volume places Amazon in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
1.4TrustScore · 7,427 reviews · 1,181 in 12 months
Top 5% review volume
5 ★12%
4 ★3%
3 ★2%
2 ★5%
1 ★78%

Online Marketplace

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Amazon sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Amazon's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Books
Books38%
Clothing18%
Personal Care7%

The dominant category places Amazon in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Amazon.

The creators who tag @amazon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @amazon on Instagram, led by Kortney and Karlee (410K followers, 0.1% engagement).

Influencersaccounts tagging @amazon · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKortney and Karlee@kortneyandkarlee · 🇺🇸 USDecoration garden diy Creator410K0.1%32Tagged @amazon
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Amazon competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Amazon among Books brands in Spain. The closest is aliexpress.com, then flipkart.com, wish.com, amzn.to, takealot.com, onbuy.com.

CompetitorsBooks · Spain · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
aliexpress.comaliexpress.com
flipkart.comflipkart.com
wish.comwish.com
amzn.toamzn.to
takealot.comtakealot.com
onbuy.comonbuy.com
Competitors Gravity finds for Amazon. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Amazon with aliexpress.com

07 · Company

The company behind Amazon.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Amazon is a company based in Spain, founded in 2022 according to LinkedIn. It employs about 8 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇪🇸 Spain
Founded
2022, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
8 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
amazon.es
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Amazon

What people ask Google about Amazon.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Amazon legit or a scam?

According to Gravity by Benchr, Amazon is a brand based in Spain: it employs 8 people on LinkedIn, it has 6,882,180 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Amazon reviews: is it worth it?

Customers rate Amazon 1.4 out of 5 on Trustpilot over 7,427 reviews, 1,181 of them in the last twelve months: 12% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Amazon sell?

American multinational technology company that sells various products and offers delivery services. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.

Is there a Amazon discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Amazon advertises on Facebook and Instagram and on Google, where its offers often run. Check amazon.es for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Amazon?

Gravity by Benchr records a company based in Spain, founded in 2022 according to LinkedIn, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Amazon doing well?

Yes. Gravity by Benchr estimates about 143,069,900 visits to amazon.es in September 2026, down 3% in a month and up 15% over three months. Amazon ranks #1 of 364 Books brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Amazon spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Amazon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Books brands in Spain?

Among Books brands in Spain in the Gravity by Benchr index, Amazon ranks #1 of 364 by estimated traffic. Its closest competitors on the same market are aliexpress.com, flipkart.com, wish.com, amzn.to, takealot.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Amazon.