Brand page · Clothing · Australia
Ally Fashion: 710K visits a month, 2 active Meta ads, Gravity score 507.
Ally Fashion — Ally Fashion is an Australian women's fashion retailer that sells contemporary ready-to-wear clothing including dresses, tops, pants, and accessories through physical stores and online. In September 2026 allyfashion.com drew an estimated 710K visits, down 21% on the month before. It ranks #40 of 12,275 Clothing brands in Australia and holds a 2.8 Trustpilot rating over 186 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ally Fashion is an Australian women's fashion retailer that sells contemporary ready-to-wear clothing including dresses, tops, pants, and accessories through physical stores and online.
01 · Traffic
How much traffic Ally Fashion gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ally Fashion drew an estimated 710K visits in September 2026, down 21% on the month before and up 11% over three months.
- Worldwide#18,822of 4.5M sites · Top 1%
- In Australia#353of 105K sites · Top 1%
- Clothing, worldwide#1,497of 459,295 brands · Top 1%
- Clothing, Australia#40of 12,275 brands · Top 1%
710K
estimated visits in September
1 mo ▼ −21.1%4 mo ▲ +11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ally Fashion.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ally Fashion holds 2.8 out of 5 on Trustpilot over 186 reviews, 24 of them in the last twelve months: 13% of customers give five stars and 83% one star. That volume places Ally Fashion in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Youth Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ally Fashion sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ally Fashion sells on Shopify, 98% of its catalogue in stock. The best seller is Black Supersoft Top Short Sleeve Round Neck, at A$17.99, followed by Digital Gift Card and White Supersoft Top Short Sleeve Round Neck.
#1Black Supersoft Top Short Sleeve Round NeckAlly FashionA$17.99In stock
#2Digital Gift CardAlly FashionA$25.00–A$500.00In stock
#3White Supersoft Top Short Sleeve Round NeckAlly FashionA$17.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Ally Fashion in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 38% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$22.45
- Currency
- AUD
04 · Ads
What Ally Fashion is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ally Fashion runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since August 2022 (image, text, video).
Sale Way Too Good to Miss!Ally Fashion6 Oct 2026image
Sale Way Too Good to Miss!Ally Fashion6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ally Fashion Pty Ltd (In Liquidation)verified
Text ad21 Oct 2026Ally Fashion Pty Ltd (In Liquidation)verified
Text ad21 Oct 2026Ally Fashion Pty Ltd (In Liquidation)verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ally Fashion.
The creators who tag @allyfashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @allyfashion on Instagram, led by Sam BT 🇦🇺 (12.3K followers, 25.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSam BT 🇦🇺@sambt_au · 🇦🇺 AU | Music concerts dance Creator | 12.3K | 25.9% | 3 | Tagged @allyfashion |
06 · Competitors according to Gravity
Who Ally Fashion competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ally Fashion among Clothing brands in Australia. The closest is only.com, then pieces.com, The Self Styler, Joy Fashion House, nastygal.com, thestorewoerden.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| only.comonly.com | |||||||
| pieces.compieces.com | |||||||
| The Self Stylertheselfstyler.com | |||||||
| Joy Fashion Housejoyfashionhouse.com | |||||||
| nastygal.comnastygal.com | |||||||
| thestorewoerdenthestorewoerden.nl |
07 · Company
The company behind Ally Fashion.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ally Fashion is a company based in Camperdown, Australia, on a domain registered in October 2003. It employs about 424 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Camperdown
- Founded
- Data not available
- Domain registered
- 20 Oct 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 424 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- allyfashion.com · Shopify · AUD
- Catalogue
- 503 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ally Fashion
What people ask Google about Ally Fashion.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ally Fashion legit?
According to Gravity by Benchr, Ally Fashion is a brand based in Camperdown, Australia: its website has existed since October 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 424 people on LinkedIn, it has 207,697 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ally Fashion reviews
Customers rate Ally Fashion 2.8 out of 5 on Trustpilot over 186 reviews, 24 of them in the last twelve months: 13% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ally Fashion known for?
Ally Fashion is an Australian women's fashion retailer that sells contemporary ready-to-wear clothing including dresses, tops, pants, and accessories through physical stores and online. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
Ally Fashion prices: how much is it?
Ally Fashion's best seller, Black Supersoft Top Short Sleeve Round Neck, sells A$17.99 on allyfashion.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check allyfashion.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Ally Fashion discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ally Fashion advertises on Facebook and Instagram and on Google, where its offers often run. Check allyfashion.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ally Fashion?
Ally Fashion sells on its own website, allyfashion.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ally Fashion?
Gravity by Benchr records a company based in Camperdown, Australia, whose domain was registered in 2003, with 424 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ally Fashion growing?
Yes. Gravity by Benchr estimates about 710,100 visits to allyfashion.com in September 2026, down 21% in a month and up 11% over three months. Ally Fashion ranks #40 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ally Fashion use?
Gravity by Benchr identifies allyfashion.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ally Fashion spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ally Fashion on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Ally Fashion ranks #40 of 12,275 by estimated traffic. Its closest competitors on the same market are only.com, pieces.com, The Self Styler, Joy Fashion House, nastygal.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ally Fashion.