Brand page · Clothing · Australia
The Self Styler: 120K visits a month, 144 active Meta ads, Gravity score 527.
The Self Styler — The Self Styler is an online boutique featuring a carefully selected edit of on trend, affordable fashion finds for women. In September 2026 theselfstyler.com drew an estimated 120K visits, up 34% on the month before. It ranks #283 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Self Styler is an online boutique featuring a carefully selected edit of on trend, affordable fashion finds for women.
01 · Traffic
How much traffic The Self Styler gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Self Styler drew an estimated 120K visits in September 2026, up 34% on the month before and up 77% over three months.
- Worldwide#80,203of 4.5M sites · Top 5%
- In Australia#1,754of 105K sites · Top 5%
- Clothing, worldwide#7,567of 459,295 brands · Top 5%
- Clothing, Australia#283of 12,275 brands · Top 5%
120K
estimated visits in September
1 mo ▲ +33.6%4 mo ▲ +76.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Self Styler.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Self Styler holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Women's Clothing Store Clothing Store Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Self Styler sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Self Styler sells on Shopify, 96% of its catalogue in stock. The best seller is Airlie Crochet Midi Dress - Black, at A$109.95, followed by Airlie Crochet Midi Dress - Natural and Naya Mesh Midi Dress - Choc Watercolour.
#1Airlie Crochet Midi Dress - BlackThe Self StylerA$109.95In stock
#2Airlie Crochet Midi Dress - NaturalThe Self StylerA$109.95In stock
#3Naya Mesh Midi Dress - Choc WatercolourThe Self StylerA$99.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Self Styler in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 58% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$62.73
- Currency
- AUD
04 · Ads
What The Self Styler is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Self Styler runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Size 6 to 18The Self Styler6 Oct 2026video
BACK IN STOCKThe Self Styler6 Oct 2026video
LIMITED RELEASEThe Self Styler6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bianca Maitlandverified
Text ad20 Oct 2026Bianca Maitlandverified
Text ad20 Oct 2026Bianca Maitlandverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Self Styler.
The creators who tag @theselfstyler on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theselfstyler on Instagram, led by Roxanne Cambridge (66.7K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRoxanne Cambridge@roxannecambridge · 🇦🇺 AU | Spirituality religion esotericism Creator | 66.7K | 0.3% | 4 | Tagged @theselfstyler |
06 · Competitors according to Gravity
Who The Self Styler competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Self Styler among Clothing brands in Australia. The closest is thestorewoerden, then Joy Fashion House, fashionmusthaves.nl, shein.se, Salty Crush, DressBetty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thestorewoerdenthestorewoerden.nl | |||||||
| Joy Fashion Housejoyfashionhouse.com | |||||||
| fashionmusthaves.nlfashionmusthaves.nl | |||||||
| shein.seshein.se | |||||||
| Salty Crushsaltycrush.com | |||||||
| DressBettydressbetty.com |
07 · Company
The company behind The Self Styler.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Self Styler is a company based in Burleigh Heads, Australia, on a domain registered in March 2018. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Burleigh Heads
- Founded
- Data not available
- Domain registered
- 21 Mar 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theselfstyler.com · Shopify · AUD
- Catalogue
- 120 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Self Styler
What people ask Google about The Self Styler.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Self Styler legit or a scam?
According to Gravity by Benchr, The Self Styler is a brand based in Burleigh Heads, Australia: its website has existed since March 2018, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 239,683 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Self Styler known for?
The Self Styler is an online boutique featuring a carefully selected edit of on trend, affordable fashion finds for women. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Self Styler expensive?
The Self Styler's best seller, Airlie Crochet Midi Dress - Black, sells A$109.95 on theselfstyler.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check theselfstyler.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Self Styler promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Self Styler advertises on Facebook and Instagram and on Google, where its offers often run. Check theselfstyler.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Self Styler?
The Self Styler sells on its own website, theselfstyler.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Self Styler?
Gravity by Benchr records a company based in Burleigh Heads, Australia, whose domain was registered in 2018, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Self Styler doing well?
Yes. Gravity by Benchr estimates about 120,400 visits to theselfstyler.com in September 2026, up 34% in a month and up 77% over three months. The Self Styler ranks #283 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Self Styler use?
Gravity by Benchr identifies theselfstyler.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Self Styler spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Self Styler on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, The Self Styler ranks #283 of 12,275 by estimated traffic. Its closest competitors on the same market are thestorewoerden, Joy Fashion House, fashionmusthaves.nl, shein.se, Salty Crush. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Self Styler.