Brand page · Food Items · Germany
Alnatura: 559k visits a month, 9 active Meta ads, Gravity score 558.
Alnatura — Alnatura is a chain of organic food supermarkets and producer of organic food, offering over 6,000 organic products including natural cosmetics and regional bread and baked goods. In September 2026 alnatura.de drew an estimated 559k visits, up 14% on the month before. It ranks #12 of 2,702 Food Items brands in Germany and holds a 1.9 Trustpilot rating over 22 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 69 peers: Food Items brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Alnatura is a chain of organic food supermarkets and producer of organic food, offering over 6,000 organic products including natural cosmetics and regional bread and baked goods.
01 · Traffic
How much traffic Alnatura gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Alnatura drew an estimated 559k visits in September 2026, up 14% on the month before and down 6% over three months.
- Worldwide#22,748of 4.5m sites · Top 1%
- In Germany#1,015of 184k sites · Top 1%
- Food Items, worldwide#516of 260,714 brands · Top 1%
- Food Items, Germany#12of 2,702 brands · Top 1%
559k
estimated visits in September
1 mo ▲ +13.9%4 mo ▼ −6.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Alnatura.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Alnatura holds 1.9 out of 5 on Trustpilot over 22 reviews, 4 of them in the last twelve months: 23% of customers give five stars and 55% one star. That volume places Alnatura in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Organic Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Alnatura sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Alnatura's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Alnatura in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Alnatura is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Alnatura runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since March 2023 (image, text, video).
Rabatt sichern!Alnatura7 Oct 2026video
Rabatt sichern!Alnatura7 Oct 2026image
Anzeige | Einfacher, bunter Herbstsalat mit geröstetem Kürbis und fruchtigem Apfel! 🎃🍎 Dieser Salat zählt zu meinen Lieblingen im Herbst. 😍Alnatura5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Alnatura Produktions- und Handels GmbHverified
Image ad21 Oct 2026Alnatura Produktions- und Handels GmbHverified
Image ad21 Oct 2026Alnatura Produktions- und Handels GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Alnatura.
The creators who tag @alnatura on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Alnatura competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Alnatura among Food Items brands in Germany. The closest is biomarkt.de, then aldi.de, tegut, knuspr.de, greenist, Biocoop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| biomarkt.debiomarkt.de | |||||||
| aldi.dealdi.de | |||||||
| teguttegut.com | |||||||
| knuspr.deknuspr.de | |||||||
| greenistgreenist.de | |||||||
| Biocoopbiocoop.fr |
07 · Company
The company behind Alnatura.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Alnatura is a company based in Germany, founded in 1984 according to LinkedIn. It employs about 930 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1984, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 930 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- alnatura.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Alnatura
What people ask Google about Alnatura.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Alnatura a legit company?
According to Gravity by Benchr, Alnatura is a brand based in Germany: it employs 930 people on LinkedIn, it has 388,761 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Alnatura reviews
Customers rate Alnatura 1.9 out of 5 on Trustpilot over 22 reviews, 4 of them in the last twelve months: 23% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Alnatura known for?
Alnatura is a chain of organic food supermarkets and producer of organic food, offering over 6,000 organic products including natural cosmetics and regional bread and baked goods. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Alnatura discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Alnatura advertises on Facebook and Instagram and on Google, where its offers often run. Check alnatura.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Alnatura?
Gravity by Benchr records a company based in Germany, founded in 1984 according to LinkedIn, with 930 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Alnatura growing?
Not at the moment. Gravity by Benchr estimates about 558,900 visits to alnatura.de in September 2026, up 14% in a month and down 6% over three months. Alnatura ranks #12 of 2,702 Food Items brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Alnatura spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Alnatura on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Germany?
Among Food Items brands in Germany in the Gravity by Benchr index, Alnatura ranks #12 of 2,702 by estimated traffic. Its closest competitors on the same market are biomarkt.de, aldi.de, tegut, knuspr.de and greenist. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alnatura.