Brand page · Outdoor Recreation · United Kingdom
Alpkit: 647K visits a month, 71 active Meta ads, Gravity score 742.
Alpkit — Alpkit is a UK outdoor brand that sells clothing, bikes, and gear for activities like hiking, climbing, camping, and trail riding. The company also operates Sonder Bikes, which offers hand-built customizable bikes. In September 2026 alpkit.com drew an estimated 647K visits, up 3% on the month before. It ranks #9 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.2 Trustpilot rating over 982 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Outdoor Recreation brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Alpkit is a UK outdoor brand that sells clothing, bikes, and gear for activities like hiking, climbing, camping, and trail riding. The company also operates Sonder Bikes, which offers hand-built customizable bikes.
01 · Traffic
How much traffic Alpkit gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Alpkit drew an estimated 647K visits in September 2026, up 3% on the month before and up 14% over three months.
- Worldwide#20,266of 4.5M sites · Top 1%
- In United Kingdom#859of 192K sites · Top 1%
- Outdoor Recreation, worldwide#156of 101,136 brands · Top 1%
- Outdoor Recreation, United Kingdom#9of 3,414 brands · Top 1%
647K
estimated visits in September
1 mo ▲ +2.8%4 mo ▲ +14.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Alpkit.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Alpkit holds 4.2 out of 5 on Trustpilot over 982 reviews, 150 of them in the last twelve months: 77% of customers give five stars and 14% one star. That volume places Alpkit in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Camping Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Alpkit sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Alpkit sells on Shopify, 58% of its catalogue in stock. The best seller is Cloud Base, at £54.99, followed by BruKit and Drift.
#1Cloud BaseAlpkit£54.99In stock
#2BruKitAlpkit£54.99In stock
#3DriftAlpkit£14.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Alpkit in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 44% of the catalogue
- In stock
- 58%
- Upper price quartile
- US$66.17
- Currency
- GBP
04 · Ads
What Alpkit is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Alpkit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
BlipAlpkit8 Oct 2026image
Balance it isAlpkit7 Oct 2026video
Ultra. Wrap yourself in gold.Alpkit5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Alpkit Group Ltdverified
Text ad20 Oct 2026Alpkit Group Ltdverified
Text ad20 Oct 2026Alpkit Group Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Alpkit.
The creators who tag @alpkit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @alpkit on Instagram, led by Samuel Murray (117K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSamuel Murray@sambikepackingtheworld · 🇬🇧 GB | Travel tourism exploration Creator | 117K | 1.4% | 11 | Tagged @alpkit |
06 · Competitors according to Gravity
Who Alpkit competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Alpkit among Outdoor Recreation brands in United Kingdom. The closest is Alpinus Group, then bikesportadventure.com, alpinstore.com, Altitude Sports, treksport.com, addnature.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Alpinus Groupalpinus.eu | |||||||
| bikesportadventure.combikesportadventure.com | |||||||
| alpinstore.comalpinstore.com | |||||||
| Altitude Sportsaltitude-sports.com | |||||||
| treksport.comtreksport.com | |||||||
| addnature.comaddnature.com |
07 · Company
The company behind Alpkit.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Alpkit is a company based in Newthorpe, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in April 2004. It employs about 87 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Newthorpe
- Founded
- 2004, per LinkedIn
- Domain registered
- 20 Apr 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 87 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- alpkit.com · Shopify · GBP
- Catalogue
- 394 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Alpkit
What people ask Google about Alpkit.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Alpkit legit?
According to Gravity by Benchr, Alpkit is a brand based in Newthorpe, United Kingdom: its website has existed since April 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 87 people on LinkedIn, it has 68,713 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Alpkit?
Customers rate Alpkit 4.2 out of 5 on Trustpilot over 982 reviews, 150 of them in the last twelve months: 77% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Alpkit?
Alpkit is a UK outdoor brand that sells clothing, bikes, and gear for activities like hiking, climbing, camping, and trail riding. The company also operates Sonder Bikes, which offers hand-built customizable bikes. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Alpkit expensive?
Alpkit's best seller, Cloud Base, sells £54.99 on alpkit.com. 58% of the catalogue is in stock. Gravity does not track prices daily: check alpkit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Alpkit have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Alpkit advertises on Facebook and Instagram and on Google, where its offers often run. Check alpkit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Alpkit?
Alpkit sells on its own website, alpkit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Alpkit?
Gravity by Benchr records a company based in Newthorpe, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2004, with 87 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Alpkit doing well?
Yes. Gravity by Benchr estimates about 647,200 visits to alpkit.com in September 2026, up 3% in a month and up 14% over three months. Alpkit ranks #9 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Alpkit use?
Gravity by Benchr identifies alpkit.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Alpkit's ad budget?
Gravity by Benchr does not publish a spend figure for Alpkit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Alpkit ranks #9 of 3,414 by estimated traffic. Its closest competitors on the same market are Alpinus Group, bikesportadventure.com, alpinstore.com, Altitude Sports, treksport.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alpkit.