Brand page · Electronics Accessories · United States
Alt Customs: 34.9k visits a month, 8 active Meta ads, Gravity score 452.
Alt Customs — Alt Customs is a company that designs and sells custom gaming keyboards, gaming mice, and keycaps, with products hand-built in Michigan. In September 2026 altcustoms.com drew an estimated 34.9k visits, down 38% on the month before. It ranks #622 of 5,552 Electronics Accessories brands in United States and holds a 1.7 Trustpilot rating over 32 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 509 peers: Electronics Accessories brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Alt Customs is a company that designs and sells custom gaming keyboards, gaming mice, and keycaps, with products hand-built in Michigan.
01 · Traffic
How much traffic Alt Customs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Alt Customs drew an estimated 34.9k visits in September 2026, down 38% on the month before and down 42% over three months.
- Worldwide#231,450of 4.5m sites · Top 10%
- In United States#72,667of 1.2m sites · Top 10%
- Electronics Accessories, worldwide#4,567of 56,814 brands · Top 10%
- Electronics Accessories, United States#622of 5,552 brands · Top 20%
34.9k
estimated visits in September
1 mo ▼ −38.2%4 mo ▼ −41.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Alt Customs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Alt Customs holds 1.7 out of 5 on Trustpilot over 32 reviews, 14 of them in the last twelve months: 6% of customers give five stars and 81% one star. That volume places Alt Customs in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Computer Hardware Manufacturer Computer Store Computer Accessories Store Computer and Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Alt Customs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Alt Customs sells on Shopify, 100% of its catalogue in stock. The best seller is Custom XXL Speedmat, at US$19.99–US$29.99, followed by t1 pro keyboard and Retro Cars Mat Mousepad.
#1Custom XXL SpeedmatAlt CustomsUS$19.99–US$29.99In stock
#2t1 pro keyboardAlt CustomsUS$79.99–US$129.98In stock
#3Retro Cars Mat MousepadAlt CustomsUS$13.99–US$59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Alt Customs in its comparison group.
- Average rating
- 4.37 / 5
- Rated products
- 1% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$129.98
- Currency
- USD
04 · Ads
What Alt Customs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Alt Customs runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
T60 Pro Custom Keyboard - $79.99Alt customs8 Oct 2026image
Buy 1, Get 1 Free - Retro Cars XXL MatAlt customs8 Oct 2026image
Retro Cars XXL SpeedmatAlt customs8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Alt Customs LLCverified
Text ad20 Oct 2026Alt Customs LLCverified
Text ad20 Oct 2026Alt Customs LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Alt Customs.
The creators who tag @altcustoms on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Alt Customs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Alt Customs among Electronics Accessories brands in United States. The closest is CIDOO, then Goblintechkeys, Typecase, Phanteks, PI Engineering, GameBall.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CIDOOcidootech.com | |||||||
| Goblintechkeysgoblintechkeys.com | |||||||
| Typecasetypecase.co | |||||||
| Phanteksphanteks.store | |||||||
| PI Engineeringpiengineering.com | |||||||
| GameBallgamingtrackball.com |
07 · Company
The company behind Alt Customs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Alt Customs is a company based in Davison, United States, on a domain registered in June 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Davison
- Founded
- Data not available
- Domain registered
- 21 Jun 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- altcustoms.com · Shopify · USD
- Catalogue
- 69 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Alt Customs
What people ask Google about Alt Customs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Alt Customs legit?
According to Gravity by Benchr, Alt Customs is a brand based in Davison, United States: its website has existed since June 2019, it sells on a Shopify store, it has 46,226 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Alt Customs?
Customers rate Alt Customs 1.7 out of 5 on Trustpilot over 32 reviews, 14 of them in the last twelve months: 6% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Alt Customs?
Alt Customs is a company that designs and sells custom gaming keyboards, gaming mice, and keycaps, with products hand-built in Michigan. Gravity by Benchr classifies it under Electronics Accessories, with Computer Accessories making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Alt Customs expensive?
Alt Customs' best seller, Custom XXL Speedmat, sells from US$19.99 to US$29.99 on altcustoms.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check altcustoms.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Alt Customs discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Alt Customs advertises on Facebook and Instagram and on Google, where its offers often run. Check altcustoms.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Alt Customs?
Alt Customs sells on its own website, altcustoms.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Alt Customs?
Gravity by Benchr records a company based in Davison, United States, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Alt Customs doing well?
Not at the moment. Gravity by Benchr estimates about 34,900 visits to altcustoms.com in September 2026, down 38% in a month and down 42% over three months. Alt Customs ranks #622 of 5,552 Electronics Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Alt Customs use?
Gravity by Benchr identifies altcustoms.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Alt Customs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Alt Customs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in United States?
Among Electronics Accessories brands in United States in the Gravity by Benchr index, Alt Customs ranks #622 of 5,552 by estimated traffic. Its closest competitors on the same market are CIDOO, Goblintechkeys, Typecase, Phanteks and PI Engineering. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alt Customs.