Brand page · Hobbies & Creative Arts · United States
Altenew: 178K visits a month, 83 active Meta ads, Gravity score 577.
Altenew — Altenew is a craft supply brand offering stamps, dies, inks, and educational classes for cardmakers and mixed-media artists. In September 2026 altenew.com drew an estimated 178K visits, down 12% on the month before. It ranks #159 of 32,083 Hobbies & Creative Arts brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 343 peers: Hobbies & Creative Arts brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Altenew is a craft supply brand offering stamps, dies, inks, and educational classes for cardmakers and mixed-media artists.
01 · Traffic
How much traffic Altenew gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Altenew drew an estimated 178K visits in September 2026, down 12% on the month before and down 0% over three months.
- Worldwide#57,849of 4.5M sites · Top 5%
- In United States#19,026of 1.2M sites · Top 5%
- Hobbies & Creative Arts, worldwide#874of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#159of 32,083 brands · Top 1%
178K
estimated visits in September
1 mo ▼ −12.1%4 mo ▼ −0.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Altenew.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Altenew holds 2.8 out of 5 on Trustpilot over 8 reviews, 4 of them in the last twelve months: 25% of customers give five stars and 75% one star.
Craft Store Art Handcraft
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Altenew sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Altenew sells on Shopify, 63% of its catalogue in stock. The best seller is Mini Delight Monthly Subscription Plan, at US$15.99, followed by Craft Your Life Project Kit Monthly Subscription Plan and Craft-A-Flower Monthly Subscription Plan.
#1Mini Delight Monthly Subscription PlanAltenewUS$15.99In stock
#2Craft Your Life Project Kit Monthly Subscription PlanAltenewUS$65.99In stock
#3Craft-A-Flower Monthly Subscription PlanAltenewUS$35.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Altenew in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 87% of the catalogue
- In stock
- 63%
- Upper price quartile
- US$22.99
- Currency
- USD
04 · Ads
What Altenew is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Altenew runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
One Mat Replaces Your Whole WorkaroundAltenew8 Oct 2026video
One Mat Replaces Your Whole WorkaroundAltenew8 Oct 2026video
Tired of Tweezers and Sticky Fingers?Altenew8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Altenew, LLCverified
Text ad20 Oct 2026Altenew, LLCverified
Text ad20 Oct 2026Altenew, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Altenew.
The creators who tag @altenewllc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @altenewllc on Instagram, led by Nicki Baxley / Card Making, Organization, YouTube (13K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicki Baxley / Card Making, Organization, YouTube@nickiheartscards · 🇺🇸 US | Decoration garden diy Creator | 13K | 1.8% | 19 | Tagged @altenewllc |
06 · Competitors according to Gravity
Who Altenew competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Altenew among Hobbies & Creative Arts brands in United States. The closest is Simon Says Stamp, then Stampin' Up, Spellbinders, Vaessen Creative, hobbymaker.com, craftelier.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Simon Says Stampsimonsaysstamp.com | |||||||
| Stampin' Upstampinup.com | |||||||
| Spellbindersspellbinders.com | |||||||
| Vaessen Creativevaessen-creative.com | |||||||
| hobbymaker.comhobbymaker.com | |||||||
| craftelier.comcraftelier.com |
07 · Company
The company behind Altenew.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Altenew is a company based in Syracuse, United States, founded in 2014 according to LinkedIn, on a domain registered in March 2014. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Syracuse
- Founded
- 2014, per LinkedIn
- Domain registered
- 7 Mar 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- altenew.com · Shopify · USD
- Catalogue
- 399 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Altenew
What people ask Google about Altenew.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Altenew legit or a scam?
According to Gravity by Benchr, Altenew is a brand based in Syracuse, United States: its website has existed since March 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 100,845 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Altenew known for?
Altenew is a craft supply brand offering stamps, dies, inks, and educational classes for cardmakers and mixed-media artists. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Altenew cost?
Altenew's best seller, Mini Delight Monthly Subscription Plan, sells US$15.99 on altenew.com. 63% of the catalogue is in stock. Gravity does not track prices daily: check altenew.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Altenew discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Altenew advertises on Facebook and Instagram and on Google, where its offers often run. Check altenew.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Altenew?
Altenew sells on its own website, altenew.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Altenew?
Gravity by Benchr records a company based in Syracuse, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Altenew doing well?
Not at the moment. Gravity by Benchr estimates about 177,600 visits to altenew.com in September 2026, down 12% in a month and down 0% over three months. Altenew ranks #159 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Altenew use?
Gravity by Benchr identifies altenew.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Altenew spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Altenew on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, Altenew ranks #159 of 32,083 by estimated traffic. Its closest competitors on the same market are Simon Says Stamp, Stampin' Up, Spellbinders, Vaessen Creative, hobbymaker.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Altenew.