Brand page · Clothing · United States
ALURA: 55.5k visits a month, 131 active Meta ads, Gravity score 611.
ALURA — ALURA is a women's activewear brand that sells leggings, gym sets, sports bras, and other fitness apparel designed to enhance confidence and performance. In September 2026 alurafit.com drew an estimated 55.5k visits, down 28% on the month before. It ranks #2,557 of 97,158 Clothing brands in United States and holds a 2.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ALURA is a women's activewear brand that sells leggings, gym sets, sports bras, and other fitness apparel designed to enhance confidence and performance.
01 · Traffic
How much traffic ALURA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ALURA drew an estimated 55.5k visits in September 2026, down 28% on the month before and up 62% over three months.
- Worldwide#155,371of 4.5m sites · Top 5%
- In United States#50,032of 1.2m sites · Top 5%
- Clothing, worldwide#15,000of 459,295 brands · Top 5%
- Clothing, United States#2,557of 97,158 brands · Top 5%
55.5k
estimated visits in September
1 mo ▼ −27.8%4 mo ▲ +62.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ALURA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ALURA holds 2.0 out of 5 on Trustpilot over 11 reviews, 11 of them in the last twelve months: 0% of customers give five stars and 91% one star.
Women's Clothing Store Activewear Store Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ALURA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ALURA sells on Shopify, 84% of its catalogue in stock. The best seller is Captivate Leggings, at US$59.00, followed by Captivate Shorts and Captivate Shorts.
#1Captivate LeggingsALURAUS$59.00In stock
#2Captivate ShortsALURAUS$49.00In stock
#3Captivate ShortsALURAUS$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ALURA in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 98% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$59.00
- Currency
- USD
04 · Ads
What ALURA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ALURA runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2025 (image, text).
Captivate V-Cut ShortsALURA12 Oct 2026image
Confidence in Every MoveALURA12 Oct 2026image
A good workout set just hits different 🤍 @alura.fit As a fitness coach, I’m VERY picky about activewear, the fit, the fabric, the way it mALURA12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Alura Incverified
Text ad20 Oct 2026Alura Incverified
Image ad20 Sept 2026Alura Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ALURA.
The creators who tag @alura.fit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @alura.fit on Instagram, led by Jordan Quinn — Sober Entrepreneurship (10.8k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJordan Quinn — Sober Entrepreneurship@jordanquinnstagram · 🇨🇦 CA | Fitness sport bodybuilding Creator | 10.8k | 0.7% | 4 | Tagged @alura.fit |
06 · Competitors according to Gravity
Who ALURA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ALURA among Clothing brands in United States. The closest is Takedown Sportswear, then FLEO, PARAGON, Handful, Leonie, Liaison the Label.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Takedown Sportsweartakedownshop.com | |||||||
| FLEOcheckout.fleo.com | |||||||
| PARAGONparagonfitwear.com | |||||||
| Handfulhandful.com | |||||||
| Leonieleonieandco.com | |||||||
| Liaison the Labelliaisonlabel.com |
07 · Company
The company behind ALURA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ALURA is a company based in Dover, United States, on a domain registered in March 2024. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Dover
- Founded
- Data not available
- Domain registered
- 3 Mar 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- alurafit.com · Shopify · USD
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ALURA
What people ask Google about ALURA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ALURA a legit company?
According to Gravity by Benchr, ALURA is a brand based in Dover, United States: its website has existed since March 2024, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 44,037 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ALURA reviews
Customers rate ALURA 2.0 out of 5 on Trustpilot over 11 reviews, 11 of them in the last twelve months: 0% give five stars, 91% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ALURA known for?
ALURA is a women's activewear brand that sells leggings, gym sets, sports bras, and other fitness apparel designed to enhance confidence and performance. Gravity by Benchr classifies it under Clothing, with Activewear making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ALURA expensive?
ALURA's best seller, Captivate Leggings, sells US$59.00 on alurafit.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check alurafit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ALURA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ALURA advertises on Facebook and Instagram and on Google, where its offers often run. Check alurafit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ALURA?
ALURA sells on its own website, alurafit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ALURA?
Gravity by Benchr records a company based in Dover, United States, whose domain was registered in 2024, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ALURA growing?
Yes. Gravity by Benchr estimates about 55,500 visits to alurafit.com in September 2026, down 28% in a month and up 62% over three months. ALURA ranks #2,557 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ALURA use?
Gravity by Benchr identifies alurafit.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ALURA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ALURA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, ALURA ranks #2,557 of 97,158 by estimated traffic. Its closest competitors on the same market are Takedown Sportswear, FLEO, PARAGON, Handful and Leonie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ALURA.