Brand page · Health Care · Australia
Amcal: 143K visits a month, 35 active Meta ads, Gravity score 645.
Amcal — Amcal Pharmacy is an Australian retail pharmacy business that provides pharmacy products and health services including prescription care, health tests, and expert health advice. In September 2026 amcal.com.au drew an estimated 143K visits, up 2% on the month before. It ranks #23 of 2,157 Health Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Health Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Amcal Pharmacy is an Australian retail pharmacy business that provides pharmacy products and health services including prescription care, health tests, and expert health advice.
01 · Traffic
How much traffic Amcal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Amcal drew an estimated 143K visits in September 2026, up 2% on the month before and down 9% over three months.
- Worldwide#69,296of 4.5M sites · Top 5%
- In Australia#1,476of 105K sites · Top 5%
- Health Care, worldwide#1,618of 105,715 brands · Top 5%
- Health Care, Australia#23of 2,157 brands · Top 5%
143K
estimated visits in September
1 mo ▲ +2.4%4 mo ▼ −9.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Amcal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Amcal holds 3.1 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Online Pharmacy Drug Store Pharmacy
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Amcal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Amcal's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Amcal in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Amcal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Amcal runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (text, video).
New Look. Same Friendly Team.Amcal Pharmacy4 Oct 2026image
New Look. Same Friendly Team.Amcal Pharmacy2 Oct 2026image
Easy Script Ordering with Amcal.Amcal Pharmacy2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sigma Company Ltdverified
Text ad21 Oct 2026Sigma Company Ltdverified
Text ad21 Oct 2026Sigma Company Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Amcal.
The creators who tag @amcal_pharmacy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @amcal_pharmacy on Instagram, led by HAYLEY DUTTON (14.6K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHAYLEY DUTTON@hayleyduttonbeauty · 🇦🇺 AU | Beauty cosmetics skincare Creator | 14.6K | 0.5% | 1 | Tagged @amcal_pharmacy |
06 · Competitors according to Gravity
Who Amcal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Amcal among Health Care brands in Australia. The closest is TerryWhite Chemmart, then Discount Chemist, Chemist Warehouse, Direct Chemist Outlet Online, Pharmacy Online, CVS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TerryWhite Chemmartterrywhitechemmart.com.au | |||||||
| Discount Chemistdiscountchemist.com.au | |||||||
| Chemist Warehousechemistwarehouse.com | |||||||
| Direct Chemist Outlet Onlinedirectchemistoutlet.com.au | |||||||
| Pharmacy Onlinepharmacyonline.com.au | |||||||
| CVScvs.com |
07 · Company
The company behind Amcal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Amcal is a company based in Australia. It employs about 661 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 661 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- amcal.com.au · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Amcal
What people ask Google about Amcal.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Amcal legit or a scam?
According to Gravity by Benchr, Amcal is a brand based in Australia: it sells on a Wordpress store, it employs 661 people on LinkedIn, it has 5,137 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Amcal?
Amcal Pharmacy is an Australian retail pharmacy business that provides pharmacy products and health services including prescription care, health tests, and expert health advice. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Does Amcal have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Amcal advertises on Facebook and Instagram and on Google, where its offers often run. Check amcal.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Amcal?
Amcal sells on its own website, amcal.com.au, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Amcal?
Gravity by Benchr records a company based in Australia, with 661 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Amcal doing well?
Not at the moment. Gravity by Benchr estimates about 143,400 visits to amcal.com.au in September 2026, up 2% in a month and down 9% over three months. Amcal ranks #23 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Amcal use?
Gravity by Benchr identifies amcal.com.au as a Wordpress store. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Amcal spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Amcal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, Amcal ranks #23 of 2,157 by estimated traffic. Its closest competitors on the same market are TerryWhite Chemmart, Discount Chemist, Chemist Warehouse, Direct Chemist Outlet Online, Pharmacy Online. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Amcal.