Brand page · Clothing · United States
American Giant: 235K visits a month, 38 active Meta ads, Gravity score 569.
American Giant — American Giant is a brand that sells American made essentials, activewear and accessories for men and women, including durable hoodies, tees, pants, and leggings. In September 2026 american-giant.com drew an estimated 235K visits, up 0% on the month before. It ranks #611 of 97,158 Clothing brands in United States and holds a 4.4 Trustpilot rating over 1,436 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
American Giant is a brand that sells American made essentials, activewear and accessories for men and women, including durable hoodies, tees, pants, and leggings.
01 · Traffic
How much traffic American Giant gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
American Giant drew an estimated 235K visits in September 2026, up 0% on the month before and down 12% over three months.
- Worldwide#45,854of 4.5M sites · Top 5%
- In United States#14,956of 1.2M sites · Top 5%
- Clothing, worldwide#4,090of 459,295 brands · Top 1%
- Clothing, United States#611of 97,158 brands · Top 1%
235K
estimated visits in September
1 mo ▲ +0.4%4 mo ▼ −11.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about American Giant.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
American Giant holds 4.4 out of 5 on Trustpilot over 1,436 reviews, 53 of them in the last twelve months: 72% of customers give five stars and 11% one star. That volume places American Giant in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, American Giant scores 5.0 over 12 reviews.
Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What American Giant sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
American Giant sells on Shopify, 58% of its catalogue in stock. The best seller is Men's Premium Slub Crew Tee - Black, at US$65.00, followed by Women's Classic Full Zip - Black and Men's Premium Slub Crew Tee - Bone.
#1Men's Premium Slub Crew Tee - BlackAmerican GiantUS$65.00In stock
#2Women's Classic Full Zip - BlackAmerican GiantUS$128.00In stock
#3Men's Premium Slub Crew Tee - BoneAmerican GiantUS$65.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places American Giant in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 98% of the catalogue
- In stock
- 58%
- Upper price quartile
- US$100.00
- Currency
- USD
04 · Ads
What American Giant is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
American Giant runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
Worn in by now? Here is 20% off.American Giant6 Oct 2026image
100% Ringspun Cotton. USA Made.American Giant6 Oct 2026image
20% off with code MADEHERE20American Giant6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026American Giant, Incverified
Text ad21 Oct 2026American Giant, Incverified
Text ad21 Oct 2026American Giant, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about American Giant.
The creators who tag @americangiant on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @americangiant on Instagram, led by mikeroweWORKS Foundation (169K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmikeroweWORKS Foundation@mikeroweworks · 🇺🇸 US | Decoration garden diy Creator | 169K | 0.8% | 3 | Tagged @americangiant |
06 · Competitors according to Gravity
Who American Giant competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for American Giant among Clothing brands in United States. The closest is Everlane, then Another Cotton, Blakely Co, MEN'S CLUB, OVERLAYS, store-hera.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Everlaneeverlane.com | |||||||
| Another Cottonanothercotton.com | |||||||
| Blakely Coblakelyclothing.com | |||||||
| MEN'S CLUBmensclubcollection.com | |||||||
| OVERLAYSoverlaysnow.com | |||||||
| store-hera.comstore-hera.com |
07 · Company
The company behind American Giant.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
American Giant is a company based in San Francisco, United States, founded in 2011 according to LinkedIn, on a domain registered in July 2009. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 2011, per LinkedIn
- Domain registered
- 3 Jul 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- american-giant.com · Shopify · USD
- Catalogue
- 342 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about American Giant
What people ask Google about American Giant.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is American Giant a legit company?
According to Gravity by Benchr, American Giant is a brand based in San Francisco, United States: its website has existed since July 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 90,002 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
American Giant reviews
Customers rate American Giant 4.4 out of 5 on Trustpilot over 1,436 reviews, 53 of them in the last twelve months: 72% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, American Giant scores 5.0 over 12 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does American Giant sell?
American Giant is a brand that sells American made essentials, activewear and accessories for men and women, including durable hoodies, tees, pants, and leggings. Gravity by Benchr classifies it under Clothing, with Apparel & Accessories making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does American Giant cost?
American Giant's best seller, Men's Premium Slub Crew Tee - Black, sells US$65.00 on american-giant.com. 58% of the catalogue is in stock. Gravity does not track prices daily: check american-giant.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
American Giant promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: American Giant advertises on Facebook and Instagram and on Google, where its offers often run. Check american-giant.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy American Giant?
American Giant sells on its own website, american-giant.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind American Giant?
Gravity by Benchr records a company based in San Francisco, United States, founded in 2011 according to LinkedIn, on a domain registered in 2009, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is American Giant doing well?
Not at the moment. Gravity by Benchr estimates about 234,800 visits to american-giant.com in September 2026, up 0% in a month and down 12% over three months. American Giant ranks #611 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does American Giant use?
Gravity by Benchr identifies american-giant.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is American Giant's ad budget?
Gravity by Benchr does not publish a spend figure for American Giant on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, American Giant ranks #611 of 97,158 by estimated traffic. Its closest competitors on the same market are Everlane, Another Cotton, Blakely Co, MEN'S CLUB, OVERLAYS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with American Giant.