Brand page · Clothing · United States
Everlane: 4.6M visits a month, 102 active Meta ads, Gravity score 577.
Everlane — Everlane is a brand that sells modern essentials including clothing, sweaters, denim, tees, shoes and accessories. They partner with ethical factories and work with more sustainably sourced materials. In September 2026 everlane.com drew an estimated 4.6M visits, up 16% on the month before. It ranks #19 of 97,158 Clothing brands in United States and holds a 1.9 Trustpilot rating over 481 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Everlane is a brand that sells modern essentials including clothing, sweaters, denim, tees, shoes and accessories. They partner with ethical factories and work with more sustainably sourced materials.
01 · Traffic
How much traffic Everlane gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Everlane drew an estimated 4.6M visits in September 2026, up 16% on the month before and up 38% over three months.
- Worldwide#4,209of 4.5M sites · Top 1%
- In United States#1,449of 1.2M sites · Top 1%
- Clothing, worldwide#260of 459,295 brands · Top 1%
- Clothing, United States#19of 97,158 brands · Top 1%
4.6M
estimated visits in September
1 mo ▲ +16.0%4 mo ▲ +38.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Everlane.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Everlane holds 1.9 out of 5 on Trustpilot over 481 reviews, 38 of them in the last twelve months: 16% of customers give five stars and 64% one star. That volume places Everlane in the top 20 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Everlane scores 3.9 over 16 reviews.
Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Everlane sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Everlane sells on Shopify, 32% of its catalogue in stock. The best seller is PackageProtect with Onward, at US$0.98–US$140.30, followed by The Box-Cut Tee in Essential Cotton | White | No Pocket and The Box-Cut Tee in Essential Cotton | Black | No Pocket.
#1PackageProtect with OnwardEverlaneUS$0.98–US$140.30In stock
#2The Box-Cut Tee in Essential Cotton | White | No PocketEverlaneUS$24.00In stock
#3The Box-Cut Tee in Essential Cotton | Black | No PocketEverlaneUS$24.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Everlane in its comparison group.
- Average rating
- 4.23 / 5
- Rated products
- 88% of the catalogue
- In stock
- 32%
- Upper price quartile
- US$66.00
- Currency
- USD
04 · Ads
What Everlane is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Everlane runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2022 (image, text, video).
The Off-Duty Tech Jogger | Midnight NavyEverlane14 Oct 2026image
The Utility Barrel Pant | Bone | RegularEverlane14 Oct 2026image
Everlane Way-High® Curve Jean | 27" Inseam In Calico Ecru, Size 25Everlane14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Everlane, Inc.verified
Text ad20 Oct 2026Everlane, Inc.verified
Text ad20 Oct 2026Everlane, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Everlane.
The creators who tag @everlane on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @everlane on Instagram, led by The Minimalist Wardrobe (800K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Minimalist Wardrobe@theminimalistwardrobe · 🇻🇪 VE | Fashion style luxury Creator | 800K | 0.1% | 8 | Tagged @everlane |
06 · Competitors according to Gravity
Who Everlane competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Everlane among Clothing brands in United States. The closest is Madewell, then joesjeans.com, Frank And Oak, Mott & Bow, The Perfect Jean, Taylor Stitch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Madewellmadewell.com | |||||||
| joesjeans.comjoesjeans.com | |||||||
| Frank And Oakfrankandoak.com | |||||||
| Mott & Bowmottandbow.com | |||||||
| The Perfect Jeantheperfectjean.nyc | |||||||
| Taylor Stitchtaylorstitch.com |
07 · Company
The company behind Everlane.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Everlane is a company based in San Francisco, United States, founded in 2011 according to LinkedIn, on a domain registered in September 2010. It employs about 378 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 2011, per LinkedIn
- Domain registered
- 23 Sept 2010
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 378 on LinkedIn
- Funding stage
- M and a · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- everlane.com · Shopify · USD
- Catalogue
- 288 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Everlane
What people ask Google about Everlane.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Everlane legit or a scam?
According to Gravity by Benchr, Everlane is a brand based in San Francisco, United States: its website has existed since September 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 378 people on LinkedIn, it has 1,069,321 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Everlane?
Customers rate Everlane 1.9 out of 5 on Trustpilot over 481 reviews, 38 of them in the last twelve months: 16% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, Everlane scores 3.9 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Everlane sell?
Everlane is a brand that sells modern essentials including clothing, sweaters, denim, tees, shoes and accessories. They partner with ethical factories and work with more sustainably sourced materials. Gravity by Benchr classifies it under Clothing, with Activewear making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Everlane cost?
Everlane's best seller, PackageProtect with Onward, sells from US$0.98 to US$140.30 on everlane.com. 32% of the catalogue is in stock. Gravity does not track prices daily: check everlane.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Everlane discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Everlane advertises on Facebook and Instagram and on Google, where its offers often run. Check everlane.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Everlane?
Everlane sells on its own website, everlane.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Everlane?
Gravity by Benchr records a company based in San Francisco, United States, founded in 2011 according to LinkedIn, on a domain registered in 2010, with 378 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Everlane doing well?
Yes. Gravity by Benchr estimates about 4,570,800 visits to everlane.com in September 2026, up 16% in a month and up 38% over three months. Everlane ranks #19 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Everlane use?
Gravity by Benchr identifies everlane.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Everlane's ad budget?
Gravity by Benchr does not publish a spend figure for Everlane on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Everlane ranks #19 of 97,158 by estimated traffic. Its closest competitors on the same market are Madewell, joesjeans.com, Frank And Oak, Mott & Bow, The Perfect Jean. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Everlane.