Brand page · Suitcases · United Kingdom
American Tourister: 76.5K visits a month, 429 active Meta ads.
American Tourister — American Tourister is a global luggage brand known for durable, affordable and colourful travel gear, including hardside and softside suitcases, cabin luggage, backpacks and travel bags. In September 2026 americantourister.co.uk drew an estimated 76.5K visits, up 25% on the month before. It ranks #9 of 78 Suitcases brands in United Kingdom and holds a 3.3 Trustpilot rating over 35 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
American Tourister is a global luggage brand known for durable, affordable and colourful travel gear, including hardside and softside suitcases, cabin luggage, backpacks and travel bags.
01 · Traffic
How much traffic American Tourister gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
American Tourister drew an estimated 76.5K visits in September 2026, up 25% on the month before and down 2% over three months.
- Worldwide#118,111of 4.5M sites · Top 5%
- In United Kingdom#6,161of 192K sites · Top 5%
- Suitcases, worldwide#113of 1,776 brands · Top 10%
- Suitcases, United Kingdom#9of 78 brands · Top 20%
76.5K
estimated visits in September
1 mo ▲ +24.7%4 mo ▼ −2.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about American Tourister.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
American Tourister holds 3.3 out of 5 on Trustpilot over 35 reviews, 14 of them in the last twelve months: 34% of customers give five stars and 51% one star. That volume places American Tourister in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What American Tourister sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read American Tourister's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places American Tourister in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What American Tourister is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
American Tourister runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Shop our bestsellersAmerican Tourister13 Oct 2026image
DUOTOURISTERAmerican Tourister12 Oct 2026video
DUOTOURISTERAmerican Tourister11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Samsonite Europe NVverified
Text ad21 Oct 2026Samsonite Europe NVverified
Text ad21 Oct 2026Samsonite Europe NVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about American Tourister.
The creators who tag @americantourister_eu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @americantourister_eu on Instagram, led by Lanzara1880 (38.5K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLanzara1880@lanzara1880 · 🇮🇹 IT | Fashion style luxury Creator | 38.5K | 0.0% | 3 | Tagged @americantourister_eu |
06 · Competitors according to Gravity
Who American Tourister competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for American Tourister among Suitcases brands in United Kingdom. The closest is Antler, then travelite GmbH Co, samsonite.co.uk, DELSEY PARIS, American Tourister, mesbagages.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Antlerantler.co.uk | |||||||
| travelite GmbH Cotravelite.com | |||||||
| samsonite.co.uksamsonite.co.uk | |||||||
| DELSEY PARISdelsey.com | |||||||
| American Touristeramericantourister.com.eg | |||||||
| mesbagages.commesbagages.com |
07 · Company
The company behind American Tourister.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
American Tourister is a company based in United Kingdom, founded in 1933 according to LinkedIn, on a domain registered in January 2005. It employs about 287 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1933, per LinkedIn
- Domain registered
- 31 Jan 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 287 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- americantourister.co.uk · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about American Tourister
What people ask Google about American Tourister.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is American Tourister legit or a scam?
According to Gravity by Benchr, American Tourister is a brand based in United Kingdom: its website has existed since January 2005, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 287 people on LinkedIn, it has 113,749 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about American Tourister?
Customers rate American Tourister 3.3 out of 5 on Trustpilot over 35 reviews, 14 of them in the last twelve months: 34% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does American Tourister sell?
American Tourister is a global luggage brand known for durable, affordable and colourful travel gear, including hardside and softside suitcases, cabin luggage, backpacks and travel bags. Gravity by Benchr classifies it under Suitcases. Source: Gravity by Benchr product classification.
Does American Tourister have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: American Tourister advertises on Facebook and Instagram and on Google, where its offers often run. Check americantourister.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy American Tourister?
American Tourister sells on its own website, americantourister.co.uk, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns American Tourister?
Gravity by Benchr records a company based in United Kingdom, founded in 1933 according to LinkedIn, on a domain registered in 2005, with 287 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is American Tourister doing well?
Not at the moment. Gravity by Benchr estimates about 76,500 visits to americantourister.co.uk in September 2026, up 25% in a month and down 2% over three months. American Tourister ranks #9 of 78 Suitcases brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does American Tourister use?
Gravity by Benchr identifies americantourister.co.uk as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is American Tourister's ad budget?
Gravity by Benchr does not publish a spend figure for American Tourister on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in United Kingdom?
Among Suitcases brands in United Kingdom in the Gravity by Benchr index, American Tourister ranks #9 of 78 by estimated traffic. Its closest competitors on the same market are Antler, travelite GmbH Co, samsonite.co.uk, DELSEY PARIS, American Tourister. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with American Tourister.