Brand page · Personal Care · United States

AMOUAGE Top 1% worldwide Top 1% in United States Top 1% in Personal Care Top 1% in Personal Care in United States
amouage.com·🇺🇸 New York, United States· Shopify·Since 1996

AMOUAGE: 607K visits a month, 37 active Meta ads.

AMOUAGE — The House of Amouage is an Omani niche perfume brand that specializes in high perfumery products. In September 2026 amouage.com drew an estimated 607K visits, up 34% on the month before. It ranks #114 of 33,626 Personal Care brands in United States and holds a 2.0 Trustpilot rating over 42 reviews.

amouage.com@amouageofficial 643KYouTube 8.4KFacebookLinkedIn 90.5KTrustpilot 2.0Meta Ad Library 37

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
607K
+34% vs. August 2026
Instagram followers
643K
2,859 posts · @amouageofficial
Trustpilot
2.0
42 reviews · 25 in 12 months
Meta ads
37
active · on Google since 2025
Products
94%
in stock · 61 collections
Rank in United States
#114
of 33,626 in Personal Care
LinkedIn
90.5K
followers · 321 employees
Earned media value
€232.9k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

The House of Amouage is an Omani niche perfume brand that specializes in high perfumery products.

01 · Traffic

How much traffic AMOUAGE gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

AMOUAGE drew an estimated 607K visits in September 2026, up 34% on the month before and up 44% over three months.

  • Worldwide#21,286of 4.5M sites · Top 1%
  • In United States#6,983of 1.2M sites · Top 1%
  • Personal Care, worldwide#779of 215,119 brands · Top 1%
  • Personal Care, United States#114of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

607K

estimated visits in September

1 mo ▲ +33.9%4 mo ▲ +43.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about AMOUAGE.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

AMOUAGE holds 2.0 out of 5 on Trustpilot over 42 reviews, 25 of them in the last twelve months: 12% of customers give five stars and 81% one star. That volume places AMOUAGE in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
2.0TrustScore · 42 reviews · 25 in 12 months
Top 40% review volume
5 ★12%
4 ★5%
3 ★0%
2 ★2%
1 ★81%

Perfume Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What AMOUAGE sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

AMOUAGE sells on Shopify, 94% of its catalogue in stock. The best seller is Guidance, at US$395.00, followed by Guidance 46 and Men's Extraits Set.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics43%
Hair Care2%
Home Fragrances1%
Gift Giving1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care96%
Decor3%
Party & Celebration1%

The dominant category places AMOUAGE in its comparison group.

Prices and ratingsstore data
Average rating
4.80 / 5
Rated products
78% of the catalogue
In stock
94%
Upper price quartile
US$415.00
Currency
USD

05 · Influencers

Who talks about AMOUAGE.

The creators who tag @amouageofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @amouageofficial on Instagram, led by لوماري (28.8K followers, 1.4% engagement).

Influencersaccounts tagging @amouageofficial · Instagram
AccountProfileFollowersEngagementTagsRelationship
للوماري@lomary.sa · 🇸🇦 SABeauty cosmetics skincare Creator28.8K1.4%13Tagged @amouageofficial
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who AMOUAGE competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for AMOUAGE among Personal Care brands in United States. The closest is Ajmal Perfumes India, then FAAN Perfumes, Arome, ateliercologne.com, Zimaya Perfumes, Afnan Perfumes.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Ajmal Perfumes Indiain.ajmal.com
FAAN Perfumesfaanperfumes.com
Aromearomeworld.com
ateliercologne.comateliercologne.com
Zimaya Perfumeszimayaperfumes.com
Afnan Perfumesafnan.com
Competitors Gravity finds for AMOUAGE. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare AMOUAGE with Ajmal Perfumes India

07 · Company

The company behind AMOUAGE.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

AMOUAGE is a company based in New York, United States, founded in 1983 according to LinkedIn, on a domain registered in October 1996. It employs about 321 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
1983, per LinkedIn
Domain registered
13 Oct 1996
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
321 on LinkedIn · 201-500
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
amouage.com · Shopify · USD
Catalogue
61 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about AMOUAGE

What people ask Google about AMOUAGE.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is AMOUAGE a legit company?

According to Gravity by Benchr, AMOUAGE is a brand based in New York, United States: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 321 people on LinkedIn, it has 643,415 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

AMOUAGE reviews: is it worth it?

Customers rate AMOUAGE 2.0 out of 5 on Trustpilot over 42 reviews, 25 of them in the last twelve months: 12% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does AMOUAGE sell?

The House of Amouage is an Omani niche perfume brand that specializes in high perfumery products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does AMOUAGE cost?

AMOUAGE's best seller, Guidance, sells US$395.00 on amouage.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check amouage.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does AMOUAGE have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: AMOUAGE advertises on Facebook and Instagram and on Google, where its offers often run. Check amouage.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy AMOUAGE?

AMOUAGE sells on its own website, amouage.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns AMOUAGE?

Gravity by Benchr records a company based in New York, United States, founded in 1983 according to LinkedIn, on a domain registered in 1996, with 321 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is AMOUAGE growing?

Yes. Gravity by Benchr estimates about 607,300 visits to amouage.com in September 2026, up 34% in a month and up 44% over three months. AMOUAGE ranks #114 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does AMOUAGE use?

Gravity by Benchr identifies amouage.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records.

What is AMOUAGE's ad budget?

Gravity by Benchr does not publish a spend figure for AMOUAGE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, AMOUAGE ranks #114 of 33,626 by estimated traffic. Its closest competitors on the same market are Ajmal Perfumes India, FAAN Perfumes, Arome, ateliercologne.com, Zimaya Perfumes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AMOUAGE.