Brand page · Hobbies & Creative Arts · United States
Angelus Direct: 179k visits a month, 12 active Meta ads, Gravity score 472.
Angelus Direct — Angelus Direct is a retailer specializing in premium sneaker care, leather paint, and customization products for footwear and leather goods. In September 2026 angelusdirect.com drew an estimated 179k visits, down 10% on the month before. It ranks #157 of 32,083 Hobbies & Creative Arts brands in United States and holds a 4.8 Trustpilot rating over 160 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 343 peers: Hobbies & Creative Arts brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Angelus Direct is a retailer specializing in premium sneaker care, leather paint, and customization products for footwear and leather goods.
01 · Traffic
How much traffic Angelus Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Angelus Direct drew an estimated 179k visits in September 2026, down 10% on the month before and down 13% over three months.
- Worldwide#57,595of 4.5m sites · Top 5%
- In United States#18,938of 1.2m sites · Top 5%
- Hobbies & Creative Arts, worldwide#869of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#157of 32,083 brands · Top 1%
179k
estimated visits in September
1 mo ▼ −9.6%4 mo ▼ −13.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Angelus Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Angelus Direct holds 4.8 out of 5 on Trustpilot over 160 reviews, 43 of them in the last twelve months: 89% of customers give five stars and 6% one star. That volume places Angelus Direct in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Art Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Angelus Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Angelus Direct sells on Shopify, 98% of its catalogue in stock. The best seller is Angelus White Paint, at US$3.95–US$39.95, followed by Angelus Black Paint and Angelus Paint & Prep Starter Kit.
#1Angelus White PaintAngelus DirectUS$3.95–US$39.95In stock
#2Angelus Black PaintAngelus DirectUS$3.95–US$39.95In stock
#3Angelus Paint & Prep Starter KitAngelus DirectUS$39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Angelus Direct in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 83% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$6.95
- Currency
- USD
04 · Ads
What Angelus Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Angelus Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2025 (image, text, video).
Paint Like Magic with AngelusAngelusdirect.com12 Sept 2026video
Paint Like Magic with AngelusAngelusdirect.com25 Aug 2026video
Paint Like Magic with AngelusAngelusdirect.com27 Jul 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Angelus Shoe Polish Inc. Co.verified
Image ad20 Oct 2026Angelus Shoe Polish Inc. Co.verified
Text ad20 Oct 2026Angelus Shoe Polish Inc. Co.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Angelus Direct.
The creators who tag @angelusdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @angelusdirect on Instagram, led by Yonardy Revolta Pereira (18.2k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYonardy Revolta Pereira@chany_flow_customs · 🇻🇪 VE | Fashion style luxury Creator | 18.2k | 0.4% | 18 | Tagged @angelusdirect |
06 · Competitors according to Gravity
Who Angelus Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Angelus Direct among Hobbies & Creative Arts brands in United States. The closest is Lincoln Shoe Polish, then Deco Cuir, renovation-du-cuir.fr, Tandy Leather, Weaver Leather Supply, Buckleguy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lincoln Shoe Polishlincolnshoepolish.com | |||||||
| Deco Cuirdecocuir.com | |||||||
| renovation-du-cuir.frrenovation-du-cuir.fr | |||||||
| Tandy Leathertandyleather.com | |||||||
| Weaver Leather Supplyweaverleathersupply.com | |||||||
| Buckleguybuckleguy.com |
07 · Company
The company behind Angelus Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Angelus Direct is a company based in Santa Fe Springs, United States, on a domain registered in April 2013. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Fe Springs
- Founded
- Data not available
- Domain registered
- 24 Apr 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- angelusdirect.com · Shopify · USD
- Catalogue
- 314 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Angelus Direct
What people ask Google about Angelus Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Angelus Direct legit or a scam?
According to Gravity by Benchr, Angelus Direct is a brand based in Santa Fe Springs, United States: its website has existed since April 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 459,386 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Angelus Direct reviews
Customers rate Angelus Direct 4.8 out of 5 on Trustpilot over 160 reviews, 43 of them in the last twelve months: 89% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Angelus Direct sell?
Angelus Direct is a retailer specializing in premium sneaker care, leather paint, and customization products for footwear and leather goods. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Shoelaces making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Angelus Direct prices: how much is it?
Angelus Direct's best seller, Angelus White Paint, sells from US$3.95 to US$39.95 on angelusdirect.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check angelusdirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Angelus Direct have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Angelus Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check angelusdirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Angelus Direct?
Angelus Direct sells on its own website, angelusdirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Angelus Direct?
Gravity by Benchr records a company based in Santa Fe Springs, United States, whose domain was registered in 2013, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Angelus Direct growing?
Not at the moment. Gravity by Benchr estimates about 178,500 visits to angelusdirect.com in September 2026, down 10% in a month and down 13% over three months. Angelus Direct ranks #157 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Angelus Direct use?
Gravity by Benchr identifies angelusdirect.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Angelus Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Angelus Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, Angelus Direct ranks #157 of 32,083 by estimated traffic. Its closest competitors on the same market are Lincoln Shoe Polish, Deco Cuir, renovation-du-cuir.fr, Tandy Leather and Weaver Leather Supply. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Angelus Direct.