Brand page · Household Appliances · United Kingdom
AO: 5M visits a month, 375 active Meta ads.
AO — The UK's most trusted electrical retailer. In September 2026 ao.com drew an estimated 5M visits, down 6% on the month before. It ranks #1 of 356 Household Appliances brands in United Kingdom and holds a 4.9 Trustpilot rating over 1,080,027 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
The UK's most trusted electrical retailer
01 · Traffic
How much traffic AO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AO drew an estimated 5M visits in September 2026, down 6% on the month before and down 12% over three months.
- Worldwide#3,939of 4.5M sites · Top 1%
- In United Kingdom#129of 192K sites · Top 1%
- Household Appliances, worldwide#3of 20,238 brands · Top 1%
- Household Appliances, United Kingdom#1of 356 brands · Top 1%
5M
estimated visits in September
1 mo ▼ −6.3%4 mo ▼ −12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AO holds 4.9 out of 5 on Trustpilot over 1,080,027 reviews, 207,318 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places AO in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %. On Google, AO scores 4.9 over 943 reviews.
TV store Hi-fi shop Kitchen Supply Store Electronics Store Appliance Store Electronic Spare Parts and Components Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read AO's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places AO in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What AO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Save Energy with HotpointAO14 Oct 2026image
Get it delivered when you want it 🚚AO14 Oct 2026image
We deliver, install and recycle all on your delivery dayAO14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026AO Retail Limitedverified
Text ad21 Oct 2026AO Retail Limitedverified
Text ad21 Oct 2026AO Retail Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AO.
The creators who tag @ao on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ao on Instagram, led by Food Lover ❤️ (166K followers, 7.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFood Lover ❤️@cook.withoyin · 🇬🇧 GB | Food cooking nutrition Creator | 166K | 7.9% | 3 | Tagged @ao |
06 · Competitors according to Gravity
Who AO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AO among Household Appliances brands in United Kingdom. The closest is lacasadelelectrodomestico.com, then appliancesdirect.co.uk, Euronics, electrodepot.es, Elektro Loeters, appliancecity.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lacasadelelectrodomestico.comlacasadelelectrodomestico.com | |||||||
| appliancesdirect.co.ukappliancesdirect.co.uk | |||||||
| Euronicseuronics.es | |||||||
| electrodepot.eselectrodepot.es | |||||||
| Elektro Loetersloeters.be | |||||||
| appliancecity.co.ukappliancecity.co.uk |
07 · Company
The company behind AO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AO is a company based in United Kingdom, on a domain registered in September 1993. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 7 Sept 1993
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ao.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AO
What people ask Google about AO.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AO legit?
According to Gravity by Benchr, AO is a brand based in United Kingdom: its website has existed since September 1993, its Trustpilot profile is claimed by the brand, it employs 13 people on LinkedIn, it has 104,450 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
AO reviews: is it worth it?
Customers rate AO 4.9 out of 5 on Trustpilot over 1,080,027 reviews, 207,318 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, AO scores 4.9 over 943 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AO known for?
The UK's most trusted electrical retailer Gravity by Benchr classifies it under Household Appliances. Source: Gravity by Benchr product classification.
Is there a AO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AO advertises on Facebook and Instagram and on Google, where its offers often run. Check ao.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind AO?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1993, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is AO growing?
Not at the moment. Gravity by Benchr estimates about 4,980,600 visits to ao.com in September 2026, down 6% in a month and down 12% over three months. AO ranks #1 of 356 Household Appliances brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is AO's ad budget?
Gravity by Benchr does not publish a spend figure for AO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliances brands in United Kingdom?
Among Household Appliances brands in United Kingdom in the Gravity by Benchr index, AO ranks #1 of 356 by estimated traffic. Its closest competitors on the same market are lacasadelelectrodomestico.com, appliancesdirect.co.uk, Euronics, electrodepot.es, Elektro Loeters. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AO.