Brand page · Kitchen & Dining · United Kingdom
Appliances Direct: 1.4m visits a month, 1 active Meta ads.
Appliances Direct — An online retailer offering a wide range of household appliances from major brands such as AEG, Bosch, and Siemens. Customers can purchase products online or by phone. In September 2026 appliancesdirect.co.uk drew an estimated 1.4m visits, down 23% on the month before. It ranks #2 of 6,546 Kitchen & Dining brands in United Kingdom and holds a 4.3 Trustpilot rating over 156,644 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
An online retailer offering a wide range of household appliances from major brands such as AEG, Bosch, and Siemens. Customers can purchase products online or by phone.
01 · Traffic
How much traffic Appliances Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Appliances Direct drew an estimated 1.4m visits in September 2026, down 23% on the month before and down 54% over three months.
- Worldwide#10,884of 4.5m sites · Top 1%
- In United Kingdom#403of 192k sites · Top 1%
- Kitchen & Dining, worldwide#186of 145,612 brands · Top 1%
- Kitchen & Dining, United Kingdom#2of 6,546 brands · Top 1%
1.4m
estimated visits in September
1 mo ▼ −23.1%4 mo ▼ −53.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Appliances Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Appliances Direct holds 4.3 out of 5 on Trustpilot over 156,644 reviews, 18,362 of them in the last twelve months: 76% of customers give five stars and 12% one star. That volume places Appliances Direct in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Appliances Direct scores 4.5 over 160 reviews.
Appliance Store TV store Electronics Store Cell Phone Store Computer and Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Appliances Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Appliances Direct's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Appliances Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Appliances Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Appliances Direct runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since October 2021 (image, text).
Appliances Direct | TVs, Fridges, Washing Machines & Air ConditionersAppliances Direct7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Buy It Direct Ltdverified
Text ad21 Oct 2026Buy It Direct Ltdverified
Text ad21 Oct 2026Buy It Direct Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Appliances Direct.
The creators who tag @appliances_direct on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @appliances_direct on Instagram, led by Louise sibley (35.3k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLouise sibley@louisesibley · 🇬🇧 GB | Food cooking nutrition Creator | 35.3k | 2.2% | 1 | Tagged @appliances_direct |
06 · Competitors according to Gravity
Who Appliances Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Appliances Direct among Kitchen & Dining brands in United Kingdom. The closest is appliancecity.co.uk, then ao.com, lacasadelelectrodomestico.com, appliancesonline.com.au, Plesser's Appliances, Elektro Loeters.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| appliancecity.co.ukappliancecity.co.uk | |||||||
| ao.comao.com | |||||||
| lacasadelelectrodomestico.comlacasadelelectrodomestico.com | |||||||
| appliancesonline.com.auappliancesonline.com.au | |||||||
| Plesser's Appliancesplessers.com | |||||||
| Elektro Loetersloeters.be |
07 · Company
The company behind Appliances Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Appliances Direct is a company based in United Kingdom, on a domain registered in April 1999.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 22 Apr 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- appliancesdirect.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Appliances Direct
What people ask Google about Appliances Direct.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Appliances Direct a legit company?
According to Gravity by Benchr, Appliances Direct is a brand based in United Kingdom: its website has existed since April 1999, its Trustpilot profile is claimed by the brand, it has 12,942 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Appliances Direct?
Customers rate Appliances Direct 4.3 out of 5 on Trustpilot over 156,644 reviews, 18,362 of them in the last twelve months: 76% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Appliances Direct scores 4.5 over 160 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Appliances Direct?
An online retailer offering a wide range of household appliances from major brands such as AEG, Bosch, and Siemens. Customers can purchase products online or by phone. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Appliances Direct discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Appliances Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check appliancesdirect.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Appliances Direct?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Appliances Direct growing?
Not at the moment. Gravity by Benchr estimates about 1,432,600 visits to appliancesdirect.co.uk in September 2026, down 23% in a month and down 54% over three months. Appliances Direct ranks #2 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Appliances Direct's ad budget?
Gravity by Benchr does not publish a spend figure for Appliances Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, Appliances Direct ranks #2 of 6,546 by estimated traffic. Its closest competitors on the same market are appliancecity.co.uk, ao.com, lacasadelelectrodomestico.com, appliancesonline.com.au and Plesser's Appliances. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Appliances Direct.