Brand page · Hobbies & Creative Arts
APMEX: 5m visits a month, 25 active Meta ads.
APMEX — APMEX is an online precious metals dealer that sells gold, silver, platinum, palladium bullion and rare numismatic coins. In September 2026 apmex.com drew an estimated 5m visits, down 18% on the month before. It ranks #2 of 32,083 Hobbies & Creative Arts brands and holds a 4.4 Trustpilot rating over 10,319 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
APMEX is an online precious metals dealer that sells gold, silver, platinum, palladium bullion and rare numismatic coins.
01 · Traffic
How much traffic APMEX gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
APMEX drew an estimated 5m visits in September 2026, down 18% on the month before and down 30% over three months.
- Worldwide#3,913of 4.5m sites · Top 1%
- In United States#1,350of 1.2m sites · Top 1%
- Hobbies & Creative Arts, worldwide#16of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#2of 32,083 brands · Top 1%
5m
estimated visits in September
1 mo ▼ −17.6%4 mo ▼ −30.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about APMEX.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
APMEX holds 4.4 out of 5 on Trustpilot over 10,319 reviews, 2,307 of them in the last twelve months: 84% of customers give five stars and 5% one star. That volume places APMEX in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Gold Dealer Gold and Silver Trading Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What APMEX sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read APMEX's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places APMEX in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What APMEX is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
APMEX runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
South Africa 1/10 oz Gold Krugerrand Random Year, 0.1 oz | APMEXAPMEX, Inc.12 Oct 2026image
1942-D Walking Liberty Half Dollar XF US Mint | APMEXAPMEX, Inc.12 Oct 2026image
Canada 1/2 oz Gold Maple Leaf Random Year, 0.5 oz Royal Canadian Mint | APMEXAPMEX, Inc.12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026APMEX INC.verified
Text ad21 Oct 2026APMEX INC.verified
Text ad21 Oct 2026Velin Media Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about APMEX.
The creators who tag @apmex on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who APMEX competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for APMEX among Hobbies & Creative Arts brands. The closest is BOLD Precious Metals, then JM Bullion, SD Bullion, Golden Eagle Coins, Bullion Exchanges, StoneX Bullion.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BOLD Precious Metalsboldpreciousmetals.com | |||||||
| JM Bullionjmbullion.com | |||||||
| SD Bullionsdbullion.com | |||||||
| Golden Eagle Coinsgoldeneaglecoin.com | |||||||
| Bullion Exchangesbullionexchanges.com | |||||||
| StoneX Bullionstonexbullion.com |
07 · Company
The company behind APMEX.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
APMEX is an e-commerce brand, founded in 2000 according to LinkedIn, on a domain registered in February 2004. It employs about 239 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2000, per LinkedIn
- Domain registered
- 16 Feb 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 239 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- apmex.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about APMEX
What people ask Google about APMEX.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is APMEX legit or a scam?
According to Gravity by Benchr, APMEX is a brand: its website has existed since February 2004, its Trustpilot profile is claimed by the brand, it employs 239 people on LinkedIn, it has 57,670 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
APMEX reviews: is it worth it?
Customers rate APMEX 4.4 out of 5 on Trustpilot over 10,319 reviews, 2,307 of them in the last twelve months: 84% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does APMEX sell?
APMEX is an online precious metals dealer that sells gold, silver, platinum, palladium bullion and rare numismatic coins. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does APMEX have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: APMEX advertises on Facebook and Instagram and on Google, where its offers often run. Check apmex.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind APMEX?
Gravity by Benchr records a company, founded in 2000 according to LinkedIn, on a domain registered in 2004, with 239 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is APMEX growing?
Not at the moment. Gravity by Benchr estimates about 5,026,200 visits to apmex.com in September 2026, down 18% in a month and down 30% over three months. APMEX ranks #2 of 32,083 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does APMEX spend on Meta ads?
Gravity by Benchr does not publish a spend figure for APMEX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, APMEX ranks #2 of 32,083 by estimated traffic. Its closest competitors on the same market are BOLD Precious Metals, JM Bullion, SD Bullion, Golden Eagle Coins and Bullion Exchanges. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with APMEX.