Brand page · Fitness & General Exercise Equipment · Denmark
Apuls.dk: 74K visits a month, 52 active Meta ads, Gravity score 656.
Apuls.dk — Apuls.dk is a Danish company that sells training machines and fitness equipment for home and professional use. In September 2026 apuls.dk drew an estimated 74K visits, down 1% on the month before. It ranks #2 of 64 Fitness & General Exercise Equipment brands in Denmark and holds a 4.2 Trustpilot rating over 3,169 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Fitness & General Exercise Equipment brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Apuls.dk is a Danish company that sells training machines and fitness equipment for home and professional use.
01 · Traffic
How much traffic Apuls.dk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Apuls.dk drew an estimated 74K visits in September 2026, down 1% on the month before and up 42% over three months.
- Worldwide#121,474of 4.5M sites · Top 5%
- In Denmark#619of 21.4K sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#321of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, Denmark#2of 64 brands · Top 5%
74K
estimated visits in September
1 mo ▼ −0.9%4 mo ▲ +42.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Apuls.dk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Apuls.dk holds 4.2 out of 5 on Trustpilot over 3,169 reviews, 579 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Apuls.dk in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Fitness and Nutrition Service Bike Accessories Store Winter sport Store Fitness Equipment Store Running Store Skin Care Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Apuls.dk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Apuls.dk's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Apuls.dk in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Apuls.dk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Apuls.dk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Skarpe priser på Træningsudstyr herApuls5 Oct 2026video
Slå til nu: Efterårsudsalg!Apuls5 Oct 2026image
Skarpe priser på Træningsudstyr herApuls4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Apuls ApSverified
Text ad21 Oct 2026Apuls ApSverified
Text ad21 Oct 2026Apuls ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Apuls.dk.
The creators who tag @apuls.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @apuls.dk on Instagram, led by Tina Dehnfjeld ~ Boligindretning | DIY og lifehacks (114K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTina Dehnfjeld ~ Boligindretning | DIY og lifehacks@tina_dehnfjeld · 🇩🇰 DK | Decoration garden diy Creator | 114K | 1.5% | 1 | Tagged @apuls.dk |
06 · Competitors according to Gravity
Who Apuls.dk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Apuls.dk among Fitness & General Exercise Equipment brands in Denmark. The closest is FitnessFactory.com, then Johnson Fitness & Wellness, LifeTime Fitness Store, Betersport, Leewarehouse, GymCompany.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FitnessFactory.comfitnessfactory.com | |||||||
| Johnson Fitness & Wellnessjohnsonfitness.com.vn | |||||||
| LifeTime Fitness Storelifetimefitnessstore.com | |||||||
| Betersportbetersport.nl | |||||||
| Leewarehouseleewarehouse.co.nz | |||||||
| GymCompanygymcompany.es |
07 · Company
The company behind Apuls.dk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Apuls.dk is a company based in Denmark, founded in 2011 according to LinkedIn, on a domain registered in August 2011. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2011, per LinkedIn
- Domain registered
- 14 Aug 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- apuls.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Apuls.dk
What people ask Google about Apuls.dk.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Apuls.dk a legit company?
According to Gravity by Benchr, Apuls.dk is a brand based in Denmark: its website has existed since August 2011, its Trustpilot profile is claimed by the brand, it employs 7 people on LinkedIn, it has 2,576 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Apuls.dk reviews: is it worth it?
Customers rate Apuls.dk 4.2 out of 5 on Trustpilot over 3,169 reviews, 579 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Apuls.dk sell?
Apuls.dk is a Danish company that sells training machines and fitness equipment for home and professional use. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Is there a Apuls.dk discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Apuls.dk advertises on Facebook and Instagram and on Google, where its offers often run. Check apuls.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Apuls.dk?
Gravity by Benchr records a company based in Denmark, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Apuls.dk growing?
Yes. Gravity by Benchr estimates about 74,000 visits to apuls.dk in September 2026, down 1% in a month and up 42% over three months. Apuls.dk ranks #2 of 64 Fitness & General Exercise Equipment brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Apuls.dk's ad budget?
Gravity by Benchr does not publish a spend figure for Apuls.dk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Denmark?
Among Fitness & General Exercise Equipment brands in Denmark in the Gravity by Benchr index, Apuls.dk ranks #2 of 64 by estimated traffic. Its closest competitors on the same market are FitnessFactory.com, Johnson Fitness & Wellness, LifeTime Fitness Store, Betersport, Leewarehouse. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Apuls.dk.