Brand page · Fitness & General Exercise Equipment
FitnessFactory.com: 56.2K visits a month, 22 active Meta ads.
FitnessFactory.com — FitnessFactory.com is a retailer of fitness, strength and cardio equipment for home and commercial use. The company sells various fitness products including home gyms, racks, benches, free weights, weight machines, and cardio equipment. In September 2026 fitnessfactory.com drew an estimated 56.2K visits, down 25% on the month before. It ranks #110 of 1,967 Fitness & General Exercise Equipment brands and holds a 2.6 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FitnessFactory.com is a retailer of fitness, strength and cardio equipment for home and commercial use. The company sells various fitness products including home gyms, racks, benches, free weights, weight machines, and cardio equipment.
01 · Traffic
How much traffic FitnessFactory.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FitnessFactory.com drew an estimated 56.2K visits in September 2026, down 25% on the month before and down 44% over three months.
- Worldwide#153,732of 4.5M sites · Top 5%
- In United States#49,565of 1.2M sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#454of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United States#110of 1,967 brands · Top 10%
56.2K
estimated visits in September
1 mo ▼ −24.8%4 mo ▼ −43.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FitnessFactory.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FitnessFactory.com holds 2.6 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 33% of customers give five stars and 58% one star.
Fitness Equipment Wholesaler Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FitnessFactory.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FitnessFactory.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places FitnessFactory.com in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What FitnessFactory.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FitnessFactory.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
10% off all Endurance!FitnessFactory.com7 Oct 2026video
BIGGER DEALS are officially here! 🔥FitnessFactory.com6 Oct 2026video
FitnessFactory.comFitnessFactory.com5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026FitnessFactory.comverified
Text ad21 Oct 2026FitnessFactory.comverified
Text ad21 Oct 2026FitnessFactory.comverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FitnessFactory.com.
The creators who tag @fitfactorycom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who FitnessFactory.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FitnessFactory.com among Fitness & General Exercise Equipment brands. The closest is Betersport, then Helisports, LifeTime Fitness Store, Johnson Fitness & Wellness, GymCompany, Apuls.dk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Betersportbetersport.nl | |||||||
| Helisportshelisports.nl | |||||||
| LifeTime Fitness Storelifetimefitnessstore.com | |||||||
| Johnson Fitness & Wellnessjohnsonfitness.com.vn | |||||||
| GymCompanygymcompany.es | |||||||
| Apuls.dkapuls.dk |
07 · Company
The company behind FitnessFactory.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FitnessFactory.com is an e-commerce brand, founded in 1989 according to LinkedIn, on a domain registered in January 1996. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1989, per LinkedIn
- Domain registered
- 24 Jan 1996
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 16 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
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- VC-backed
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- Own store
- fitnessfactory.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FitnessFactory.com
What people ask Google about FitnessFactory.com.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FitnessFactory.com a legit company?
According to Gravity by Benchr, FitnessFactory.com is a brand: its website has existed since January 1996, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it employs 16 people on LinkedIn, it has 7,565 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FitnessFactory.com reviews: is it worth it?
Customers rate FitnessFactory.com 2.6 out of 5 on Trustpilot over 12 reviews, 5 of them in the last twelve months: 33% give five stars, 58% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does FitnessFactory.com sell?
FitnessFactory.com is a retailer of fitness, strength and cardio equipment for home and commercial use. The company sells various fitness products including home gyms, racks, benches, free weights, weight machines, and cardio equipment. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Does FitnessFactory.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FitnessFactory.com advertises on Facebook and Instagram and on Google, where its offers often run. Check fitnessfactory.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FitnessFactory.com?
FitnessFactory.com sells on its own website, fitnessfactory.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns FitnessFactory.com?
Gravity by Benchr records a company, founded in 1989 according to LinkedIn, on a domain registered in 1996, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FitnessFactory.com growing?
Not at the moment. Gravity by Benchr estimates about 56,200 visits to fitnessfactory.com in September 2026, down 25% in a month and down 44% over three months. FitnessFactory.com ranks #110 of 1,967 Fitness & General Exercise Equipment brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FitnessFactory.com use?
Gravity by Benchr identifies fitnessfactory.com as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is FitnessFactory.com's ad budget?
Gravity by Benchr does not publish a spend figure for FitnessFactory.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands?
Among Fitness & General Exercise Equipment brands in the Gravity by Benchr index, FitnessFactory.com ranks #110 of 1,967 by estimated traffic. Its closest competitors on the same market are Betersport, Helisports, LifeTime Fitness Store, Johnson Fitness & Wellness, GymCompany. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FitnessFactory.com.