Brand page · Personal Care

Arctic Fox Top 1% worldwide Top 1% in Personal Care
arcticfoxhaircolor.com· Shopify·Since 2015

Arctic Fox: 392k visits a month, 28 active Meta ads.

Arctic Fox — Arctic Fox Hair Color is a vegan hair color brand that creates DIY-ready, deeply conditioning formulas free from peroxide, ammonia, and PPD. The company donates 15% of its profits to charitable causes that help save animals from harm and neglect. In September 2026 arcticfoxhaircolor.com drew an estimated 392k visits, down 6% on the month before. It ranks #197 of 33,626 Personal Care brands and holds a 2.8 Trustpilot rating over 45 reviews.

arcticfoxhaircolor.com@arcticfoxhaircolor 900kYouTube 71.3kFacebookLinkedIn 2.1kTrustpilot 2.8Meta Ad Library 28

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
392k
−6% vs. August 2026
Instagram followers
900k
12,431 posts · @arcticfoxhaircolor
Trustpilot
2.8
45 reviews · 14 in 12 months
Meta ads
28
active · on Google since 2023
Products
95%
in stock
Rank in United States
#197
of 33,626 in Personal Care
LinkedIn
2.1k
followers · 22 employees
Earned media value
€259.3k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Arctic Fox Hair Color is a vegan hair color brand that creates DIY-ready, deeply conditioning formulas free from peroxide, ammonia, and PPD. The company donates 15% of its profits to charitable causes that help save animals from harm and neglect.

01 · Traffic

How much traffic Arctic Fox gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Arctic Fox drew an estimated 392k visits in September 2026, down 6% on the month before and up 16% over three months.

  • Worldwide#30,261of 4.5m sites · Top 1%
  • In United States#9,821of 1.2m sites · Top 1%
  • Personal Care, worldwide#1,238of 215,119 brands · Top 1%
  • Personal Care, United States#197of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

392k

estimated visits in September

1 mo ▼ −6.1%4 mo ▲ +15.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Arctic Fox.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Arctic Fox holds 2.8 out of 5 on Trustpilot over 45 reviews, 14 of them in the last twelve months: 44% of customers give five stars and 40% one star. That volume places Arctic Fox in the top 40% of the 270,321 Trustpilot pages in the Gravity index. On Google, Arctic Fox scores 4.5 over 77 reviews.

Trustpilotread 20 Oct 2026
2.8TrustScore · 45 reviews · 14 in 12 months
Top 40% review volume
5 ★44%
4 ★4%
3 ★2%
2 ★9%
1 ★40%

Hair Product Store Beauty Product Supplier Cosmetics Store Cosmetics Industry Beauty Supply Store Beauty Products Wholesaler

Google reviewsread 20 Oct 2026
4.577 reviews on the Google business profile
5 ★70%
4 ★18%
3 ★4%
2 ★0%
1 ★8%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Arctic Fox sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Arctic Fox sells on Shopify, 95% of its catalogue in stock. The best seller is Route Package Protection, at US$0.98–US$140.38, followed by Virgin Pink and Poseidon.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care70%
Cosmetics24%
Hair Accessories2%
Gift Cards1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care94%
Clothing Accessories2%
Gift Cards1%
Hobbies & Creative Arts1%
Shipping Insurance1%

The dominant category places Arctic Fox in its comparison group.

Prices and ratingsstore data
Average rating
4.47 / 5
Rated products
100% of the catalogue
In stock
95%
Upper price quartile
US$17.00
Currency
USD

05 · Influencers

Who talks about Arctic Fox.

The creators who tag @arcticfoxhaircolor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @arcticfoxhaircolor on Instagram, led by Caroline Moore (72.1k followers, 1.0% engagement).

Influencersaccounts tagging @arcticfoxhaircolor · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCaroline Moore@iamcaremoore · 🇺🇸 USHealth medicine Creator72.1k1.0%8Tagged @arcticfoxhaircolor
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Arctic Fox competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Arctic Fox among Personal Care brands. The closest is Good Dye Young, then Splat Hair Color, Lunar Tides Hair Colors, Manic Panic, Bleach London, clairol.com.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Good Dye Younggooddyeyoung.com
Splat Hair Colorsplathaircolor.com
Lunar Tides Hair Colorslunartideshair.com
Manic Panicmanicpanic.com
Bleach Londonbleachlondon.com
clairol.comclairol.com
Competitors Gravity finds for Arctic Fox. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Arctic Fox with Good Dye Young

07 · Company

The company behind Arctic Fox.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Arctic Fox is an e-commerce brand, founded in 2014 according to LinkedIn, on a domain registered in February 2015. It employs about 22 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2014, per LinkedIn
Domain registered
27 Feb 2015
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
22 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
arcticfoxhaircolor.com · Shopify · USD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Arctic Fox

What people ask Google about Arctic Fox.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Arctic Fox legit or a scam?

According to Gravity by Benchr, Arctic Fox is a brand: its website has existed since February 2015, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 900,425 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Arctic Fox?

Customers rate Arctic Fox 2.8 out of 5 on Trustpilot over 45 reviews, 14 of them in the last twelve months: 44% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. On Google, Arctic Fox scores 4.5 over 77 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Arctic Fox known for?

Arctic Fox Hair Color is a vegan hair color brand that creates DIY-ready, deeply conditioning formulas free from peroxide, ammonia, and PPD. The company donates 15% of its profits to charitable causes that help save animals from harm and neglect. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 70% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Arctic Fox cost?

Arctic Fox's best seller, Route Package Protection, sells from US$0.98 to US$140.38 on arcticfoxhaircolor.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check arcticfoxhaircolor.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Arctic Fox promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Arctic Fox advertises on Facebook and Instagram and on Google, where its offers often run. Check arcticfoxhaircolor.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Arctic Fox?

Arctic Fox sells on its own website, arcticfoxhaircolor.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Arctic Fox?

Gravity by Benchr records a company, founded in 2014 according to LinkedIn, on a domain registered in 2015, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Arctic Fox growing?

Yes. Gravity by Benchr estimates about 392,300 visits to arcticfoxhaircolor.com in September 2026, down 6% in a month and up 16% over three months. Arctic Fox ranks #197 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Arctic Fox use?

Gravity by Benchr identifies arcticfoxhaircolor.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records.

How much does Arctic Fox spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Arctic Fox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, Arctic Fox ranks #197 of 33,626 by estimated traffic. Its closest competitors on the same market are Good Dye Young, Splat Hair Color, Lunar Tides Hair Colors, Manic Panic and Bleach London. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Arctic Fox.