Brand page · Clothing · Italy
Armani: 2.7M visits a month, 154 active Meta ads, Gravity score 612.
Armani — Armani is an Italy-based international luxury fashion house that designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under brand names including Giorgio Armani, Emporio Armani and A|X Armani Exchange. In September 2026 armani.com drew an estimated 2.7M visits, down 3% on the month before. It ranks #43 of 97,158 Clothing brands in Italy and holds a 2.0 Trustpilot rating over 475 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Clothing brands in Italy with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Armani is an Italy-based international luxury fashion house that designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under brand names including Giorgio Armani, Emporio Armani and A|X Armani Exchange.
01 · Traffic
How much traffic Armani gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Armani drew an estimated 2.7M visits in September 2026, down 3% on the month before and up 6% over three months.
- Worldwide#6,420of 4.5M sites · Top 1%
- In United States#2,173of 1.2M sites · Top 1%
- Clothing, worldwide#432of 459,295 brands · Top 1%
- Clothing, United States#43of 97,158 brands · Top 1%
2.7M
estimated visits in September
1 mo ▼ −3.3%4 mo ▲ +5.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Armani.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Armani holds 2.0 out of 5 on Trustpilot over 475 reviews, 53 of them in the last twelve months: 15% of customers give five stars and 75% one star. That volume places Armani in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Men's Clothing Store Clothing Store Fashion Accessories Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Armani sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Armani's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Armani in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Armani is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Armani runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Découvrez Giorgio Armani Made To Order: une expérience exclusive sur-mesure selon vos envies. Prenez rendez-vous en magasin.Giorgio Armani14 Oct 2026image
Your style takes shape through Giorgio Armani Made to Measure. Book an appointment and experience it in store.Giorgio Armani14 Oct 2026image
L'élégance Giorgio Armani prend forme autour de vous, à travers des tissus délicats, des détails exclusifs et une coupe sur mesure.Giorgio Armani14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Giorgio Armani Spaverified
Video ad21 Oct 2026Giorgio Armani Spaverified
Text ad21 Oct 2026ジョルジオアルマーニジャパン株式会社verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Armani.
The creators who tag @giorgioarmani on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @giorgioarmani on Instagram, led by Kyle Larion Kian (14.8K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKyle Larion Kian@kyle_larion_kian · 🇭🇺 HU | Travel tourism exploration Creator | 14.8K | 1.0% | 13 | Tagged @giorgioarmani |
06 · Competitors according to Gravity
Who Armani competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Armani among Clothing brands in Italy. The closest is zegna.com, then Armani Exchange, prada.com, hugoboss.com, Saint Laurent, maisonmargiela.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zegna.comzegna.com | |||||||
| Armani Exchangearmaniexchange.in | |||||||
| prada.comprada.com | |||||||
| hugoboss.comhugoboss.com | |||||||
| Saint Laurentysl.com | |||||||
| maisonmargiela.commaisonmargiela.com |
07 · Company
The company behind Armani.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Armani is a company based in Italy, on a domain registered in February 1995. It employs about 7,403 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 20 Feb 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7,403 on LinkedIn · 10,001+
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- armani.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Armani
What people ask Google about Armani.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Armani legit or a scam?
According to Gravity by Benchr, Armani is a brand based in Italy: its website has existed since February 1995, it employs 7,403 people on LinkedIn, it has 5,680,838 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Armani reviews: is it worth it?
Customers rate Armani 2.0 out of 5 on Trustpilot over 475 reviews, 53 of them in the last twelve months: 15% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Armani?
Armani is an Italy-based international luxury fashion house that designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under brand names including Giorgio Armani, Emporio Armani and A|X Armani Exchange. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Armani have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Armani advertises on Facebook and Instagram and on Google, where its offers often run. Check armani.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Armani?
Gravity by Benchr records a company based in Italy, whose domain was registered in 1995, with 7,403 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Armani growing?
Yes. Gravity by Benchr estimates about 2,734,300 visits to armani.com in September 2026, down 3% in a month and up 6% over three months. Armani ranks #43 of 97,158 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Armani's ad budget?
Gravity by Benchr does not publish a spend figure for Armani on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Armani ranks #43 of 97,158 by estimated traffic. Its closest competitors on the same market are zegna.com, Armani Exchange, prada.com, hugoboss.com, Saint Laurent. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Armani.