Brand page · Health Care · India
AS-IT-IS Nutrition: 673K visits a month, 86 active Meta ads, Gravity score 567.
AS-IT-IS Nutrition — AS-IT-IS Nutrition is an Indian clean-label sports nutrition brand that offers premium whey protein isolate, BCAAs, and peanut butter with transparent labelling and authenticity verification. In September 2026 asitisnutrition.com drew an estimated 673K visits, down 17% on the month before. It ranks #23 of 1,324 Health Care brands in India and holds a 3.6 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 133 peers: Health Care brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AS-IT-IS Nutrition is an Indian clean-label sports nutrition brand that offers premium whey protein isolate, BCAAs, and peanut butter with transparent labelling and authenticity verification.
01 · Traffic
How much traffic AS-IT-IS Nutrition gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AS-IT-IS Nutrition drew an estimated 673K visits in September 2026, down 17% on the month before and down 31% over three months.
- Worldwide#19,640of 4.5M sites · Top 1%
- In India#1,052of 164K sites · Top 1%
- Health Care, worldwide#286of 105,715 brands · Top 1%
- Health Care, India#23of 1,324 brands · Top 5%
673K
estimated visits in September
1 mo ▼ −17.0%4 mo ▼ −31.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AS-IT-IS Nutrition.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AS-IT-IS Nutrition holds 3.6 out of 5 on Trustpilot over 12 reviews, 9 of them in the last twelve months: 50% of customers give five stars and 42% one star.
Vitamin and Supplements Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AS-IT-IS Nutrition sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AS-IT-IS Nutrition sells on Shopify, 82% of its catalogue in stock. The best seller is AS-IT-IS ATOM Whey Protein | 27g Protein per Serving | DigeZyme® Enzymes & 1 Billion CFU Probiotics, at ₹167.00–₹12,641.00, followed by AS-IT-IS ONE Whey Protein Concentrate | 28g Protein per Serving | Unflavoured and AS-IT-IS ONE Creatine Monohydrate | 3g Creatine per Serving | Single-Ingredient, Unflavoured | Nothing Else Added.
#1AS-IT-IS ATOM Whey Protein | 27g Protein per Serving | DigeZyme® Enzymes & 1 Billion CFU ProbioticsAS-IT-IS Nutrition₹167.00–₹12,641.00In stock
#2AS-IT-IS ONE Whey Protein Concentrate | 28g Protein per Serving | UnflavouredAS-IT-IS Nutrition₹995.00–₹6,512.00In stock
#3AS-IT-IS ONE Creatine Monohydrate | 3g Creatine per Serving | Single-Ingredient, Unflavoured | Nothing Else AddedAS-IT-IS Nutrition₹266.00–₹920.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AS-IT-IS Nutrition in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 89% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$6.73
- Currency
- INR
04 · Ads
What AS-IT-IS Nutrition is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AS-IT-IS Nutrition runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2026 (image, text).
AS-IT-IS ONE Pea Protein Isolate | 29g Protein Per ServingAS-IT-IS Nutrition6 Oct 2026video
Pure Creatine. Simple Routine.AS-IT-IS Nutrition6 Oct 2026image
Made For The Work You Put InAS-IT-IS Nutrition6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vineet Srivastavaverified
Text ad19 Oct 2026Melting Pot Concepts Private Limitedverified
Text ad19 Oct 2026REVENUE & RAY MEDIAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AS-IT-IS Nutrition.
The creators who tag @asitisnutrition on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who AS-IT-IS Nutrition competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AS-IT-IS Nutrition among Health Care brands in India. The closest is de.myprotein.com, then Optimum Nutrition, Inshape Nutrition, Naked Nutrition, Canadian Protein, True Nutrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| de.myprotein.comde.myprotein.com | |||||||
| Optimum Nutritionoptimumnutrition.com | |||||||
| Inshape Nutritioninshape-nutrition.com | |||||||
| Naked Nutritionnakednutrition.com | |||||||
| Canadian Proteincanadianprotein.com | |||||||
| True Nutritiontruenutrition.com |
07 · Company
The company behind AS-IT-IS Nutrition.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AS-IT-IS Nutrition is a company based in Bangalore, India, founded in 2018 according to LinkedIn, on a domain registered in November 2017. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Bangalore
- Founded
- 2018, per LinkedIn
- Domain registered
- 22 Nov 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- asitisnutrition.com · Shopify · INR
- Catalogue
- 84 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AS-IT-IS Nutrition
What people ask Google about AS-IT-IS Nutrition.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AS-IT-IS Nutrition legit?
According to Gravity by Benchr, AS-IT-IS Nutrition is a brand based in Bangalore, India: its website has existed since November 2017, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 127,735 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
AS-IT-IS Nutrition reviews: is it worth it?
Customers rate AS-IT-IS Nutrition 3.6 out of 5 on Trustpilot over 12 reviews, 9 of them in the last twelve months: 50% give five stars, 42% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does AS-IT-IS Nutrition sell?
AS-IT-IS Nutrition is an Indian clean-label sports nutrition brand that offers premium whey protein isolate, BCAAs, and peanut butter with transparent labelling and authenticity verification. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is AS-IT-IS Nutrition expensive?
AS-IT-IS Nutrition's best seller, AS-IT-IS ATOM Whey Protein | 27g Protein per Serving | DigeZyme® Enzymes & 1 Billion CFU Probiotics, sells from ₹167.00 to ₹12,641.00 on asitisnutrition.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check asitisnutrition.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
AS-IT-IS Nutrition promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: AS-IT-IS Nutrition advertises on Facebook and Instagram and on Google, where its offers often run. Check asitisnutrition.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy AS-IT-IS Nutrition?
AS-IT-IS Nutrition sells on its own website, asitisnutrition.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns AS-IT-IS Nutrition?
Gravity by Benchr records a company based in Bangalore, India, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AS-IT-IS Nutrition doing well?
Not at the moment. Gravity by Benchr estimates about 673,300 visits to asitisnutrition.com in September 2026, down 17% in a month and down 31% over three months. AS-IT-IS Nutrition ranks #23 of 1,324 Health Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AS-IT-IS Nutrition use?
Gravity by Benchr identifies asitisnutrition.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is AS-IT-IS Nutrition's ad budget?
Gravity by Benchr does not publish a spend figure for AS-IT-IS Nutrition on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in India?
Among Health Care brands in India in the Gravity by Benchr index, AS-IT-IS Nutrition ranks #23 of 1,324 by estimated traffic. Its closest competitors on the same market are de.myprotein.com, Optimum Nutrition, Inshape Nutrition, Naked Nutrition, Canadian Protein. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AS-IT-IS Nutrition.